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In conversation with Rajeev Bhatia, Vice President - Marketing, Relaxo, who spoke about the importance of franchising and what made the brand opt for it.
By Ekta Sharma 2017-11-10
Red Chief has 135 outlets across India majorly targeting tier 3 and 4 cities and having 60 % presence majorly in north India and 20 % in metros.
By Ekta Sharma 2017-04-06
Academy of Applied Languages (AAL) is in an endeavour to improve the availability and accessibility of vocational courses in the Indian market. Looking for expansion AAL opted for the franchise route...
By Abha Garyali 2010-08-24
Franchising, franchising & franchising, it’s become a fad among the Indian businessmen as there isn’t a better replicating business model than this. What next? Big conglomerates who have been following franchising since decades & further for boosting

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