Baskin Robbins entered India in 1993 through a joint venture with The Graviss Group. And today, it has turned Baskin Robbins into Indiaâ€™s most loved Ice Cream Brand. Talking to RI, Sanjay Coutinho, CEO, Graviss Foods speaks about franchisee network.
Itâ€™s not that a brand is popular and it should franchise, when the brand has set systems and the procedures and at the same time it can train the people well, is where it can think about taking the short cut route to expansion.
Brands like Mad Mex Fresh Mexican Grill, an Australian chain of fast-food restaurants based in Sydney, Franchised Food Company, Shawarma Xpress, Steak and Shake and Barcelos to name a few are ready to unlock the growth potential and expand their services