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Advisory 2009-11-06

Follow steps for soaring success

Franchising may seem like a safe business model. But looks can be deceiving. Complete success in franchising is never a surety. The success ultimately depends on the amount of efforts put in and the dedication shown to make the business a success. Here is

By Ramanjit Kaur Feature Writer

Franchising is the most preferred business opportunity for aspiring entrepreneurs. No doubt the risk involved in franchising is less as compared to an independent business but still lot of efforts are required on the part of the franchisees to make his business a success. The article discusses the various factors that need to be taken care of to save the franchisee from failure.

The concept: Before zeroing down on the franchise business you decide to take make sure that it suits your taste. If you have selected the wrong business concept then the chances of it being a failure increases.

Location: Location plays the most significant role in the success of an outlet. If the location of your franchise is not appropriate then you may fail to get the right kind of footfall. Even the most successful brand can fail if the location is not apt.

Marketing strategy: Though franchisor already has a planned marketing strategy, but it is advisable for the franchisees to develop their own marketing plan catering to the needs of the local market. People know the brand but they should be aware of the existence of the brand in their region. If people are not informed then it may lead to less amount of footfall.

Wait and watch strategy: Patience is the key to franchisee’s success. The break even periods for most franchise businesses are two to three years. Do not expect to generate profits from day one.

Relationship building:  The most significant factor to be taken care of while running a franchisee is the maintenance of halthy relationship with the franchisor. Anything a franchisee does related to franchised store should be done under the due consideration and approval of the franchisor.

So all aspiring entrepreneurs are now hopefully well equipped to take up a franchise business and make it a success.

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