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Health and fitness 2014-04-14

Fit to succeed

VC Fitness Academy is dedicated to make this world a fit place. The academy offers most advanced and up-to-date fitness education as well as latest fitness training methods of the fitness Industry. In an interaction with Ekta Sharma Verma, Vinod Channa, Proprietor and Director, VC Fitness Academy talks about his brand’s further expansion plans in India.

Brief us on the foundation and concept of your brand.

We are trying to make fitness techniques available with scientific knowledge to achieve different types of benefits under one roof. After 20 years of experience as a fitness trainer, I have handled different types of age groups, different body types and made them fit. I have even handled injured people. 

With so many fitness brands mushrooming in the industry, how does your brand differ?

Yes, there are plenty of fitness brands available in the market. I feel they are just making money by providing basic fitness without understanding a person’s lifestyle, age group, stress levels, past medical history, nutrition supplied by food, and scientific knowledge. We are teaching people a better way to get fit.  

What kind of training and support do you provide your franchisees?

We provide weight training, cross fit training, functional training, cross training, animal flow training, MMA, kickboxing, TRX band training, bossu ball training, swiss ball training and medicine ball training to get best benefits of strength, endurance, coordination, flexibility, mobility, stability, speed and power. We also provide management training, sales and marketing, training techniques, and also, software training.

Are there any benefits for the franchisees by associating with your brand?

Firstly, you get the benefit of getting associated with an expert trainer and popular celebrity trainer. We have a reasonable fee structure. We provide lectures by qualified well known faculty from fitness industry and also provide complete guidance on how to market yourself as a professional personal trainer.

What all parameters do you follow before opening your center at a particular location?

We seek prime locations like corporates, near schools, colleges. We also keep in mind the investment capacity of people. Existing competitors, fitness techniques available and quality of service is also kept in mind before opening any center.

Kindly share the brand’s further expansion plans in India and other countries?

In 2014-15, VC Fitness looks forward to open 15-20 centers pan-India.

Franchise facts:

Area

Investment 

Breakeven

RoI

Current centers

1500-2000 sq. ft

Rs 1 Crore

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2

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