Wai Wai City,part of CG Corp Global has already sold its franchise rights for Delhi NCR, Maharashtra, Goa, West Bengal and Chattisgarh to name a few.
Wai Wai City, a brand new noodle bar is the brain child of Varun Chaudhary, Executive Director of CG Corp Global, a FMCG conglomerate with a historical legacy of 150 years that now has rights for Wai Wai in India. He is the youngest scion of the renowned family which hails its heritage from Nepal and today has spread across 30 countries. Wai Wai City has already sold its franchise rights for Delhi NCR, Maharashtra, Goa, West Bengal, Chattisgarh, Assam, Bihar and Telangana, to name a few. We spoke to Chaudhary about his plans on expanding Wai Wai in India and competition with other big names in QSR category. Read on...
Tell us about this unique name. What’s the story behind this name?
When thinking of the name, we knew that we wanted to have Wai Wai in it, as it has a strong recall value for our customers. And with the aim to be in every city, and each store being a haven for all things Wai Wai, we named it Wai Wai City!
Wai Wai City plans on expanding in India with 1500 outlets by 2022. What exactly you will see in a right franchise partner?
Finding a right franchisee is like finding someone to look after your child. Trust, passion, and confidence that they will raise the brand like it is their own, particularly after all the hard work we put in building it.
You mentioned that your brand will have multiple formats: Stand-Alone, Kiosk, Food Court & Highway. What remains your favourite to expand first? Which is most profitable as per you?
Our favourite is the stand alone, because not only does it have the comforts of ample seating, it also allows us to give the customer a full experience of Wai Wai City. The ambience, design, installations, look and feel are all great additions when space is available. In terms of profit, it’s hard to say because of the number of variables, including rent and footfall. But if I had to choose one, I would say Food Courts are quicker to get off the ground, as they already have regular customers.
Do you think there was a need for an exclusive noodle brand in India? What all you will be serving?
Absolutely yes. We are the first noodle bar, and with Asian being the country’s second most preferred meal after Indian, we hope to expand fast and wide. We have a ‘make your own noodle’ bar, signature dishes that we have tried and tested, along with some innovative appetizers and customised coolers.
How will you keep a check on quality in all your outlets as far as franchising model is concerned?
We have simplified the operations to such a great extent, that as long as franchisees follow it, we have no worries. Apart from this, we conduct monthly mystery audits in every franchise store, along with regular visits from our regional operations and support teams.
Do you think the readymade already available noodle brands in the market will be a competition for you? Or the other international names?
Not at all. It’s not what we are doing. We are creating a live wok tossed product, using fresh ingredients, and complex taste profiles. We look at food trends, demographics and select our produce carefully. It’s very different from any readymade noodles, including our own.