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Business services 2014-06-05

Financial benefits for eternity

Financial benefits for eternity

Financial services sector is growing by leaps and bounds. The advancement in this sector has encouraged many entrepreneurs to invest in this rising industry. In a conversation with Ekta Sharma Verma, Kapil Goenka, Proprietor, talks about his brand’s further moves in India and what is the prospect of the industry in the coming years.

Tell us about your brand.

Eternity means forever and everlasting. It’s a symbol of trust, constant development and innovation. Eternity Financial Services was started in 2012 with the sole motive of customer satisfaction and renowned services with the use of knowledge, advice and technology in the field of financial services. Our sister concern is the first stock broking company in the state of Rajasthan since 1980’s.

What motivated you to go for franchise route for your business expansion?

In an ever changing world, even the Financial Services sector has come up with many challenges and innovative changes best suited and much needed to clients. We have catered and pioneered to be one of the best and leading professional financial advisors/brokers for introducing and selling all the financial products across the country.

In terms of growing demand in this sector, with ever growing population and expansion plans we out-marked to reach the nation with the help of franchisees so that we can create our presence pan-India with our specialised services and at the same time giving an opportunity to our franchisees to earn potentially good revenue.

How do you analyse this Industry?

In the coming years, our economy will be taking a new positive shape. So, the financial services industry will out-perform all the industries and will step up into a remarkable size. It will boost up and more and more people will be entering into it and investments in terms of equity, mutual funds will grow fourfold. In fact ever increasing population, professionals, business students and flow of money will turn this industry into the most demanding sector in our country.

What kind of opportunities and challenges are seen ahead in this sector, considering the franchise sector, which is getting bigger with time?

There are immense opportunities coming up in the financial sector in the coming time.  Online world has created an immense space for stock markets through trading and investments via apps, tabs and other such tools. To outreach large mass franchisee is very important for business development and expansion. So, we think that franchisees will have an added advantage in the near future as communication has become fast and online, marketing and selling has been given a new shape. Opportunities and challenges will go parallel but certainly turnovers and revenues will get bigger with times ahead. The biggest challenge is that the revenue model of this sector depends upon turnover which in turn depends upon market volatility and situations.

Kindly provide us expansion plans for this year and coming years?

This year, we plan to introduce specialised financial products with periodically analytical information for our clients and reach quality investors though franchise route wherein every franchisee will be given an opportunity to build revenue on their own terms and conditions. Every support in terms of marketing, set-up, employees and materials will be provided to them. Our revenue model depends upon turnovers which we can predict to increase by fourfold with better times ahead and with increase of franchisees. We currently want to attract investors to use our services from all cities of the country and by next year, we surely have plans to enter the foreign land like Singapore, Hongkong, South Korea and Dubai.

Franchise facts:





Current centres and how many franchises?

Min 200 sq. ft

Rs 50000- 2 lakh


6-12 Months

Total 12 out of which eight franchise

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