Hotline: 1800 102 2007
Hotline: 1800 102 2007
Search Business Opportunities
Advisory 2010-02-05

Festive fervour in franchising

Having a firm believe that India is going to be one of the biggest markets in franchising. Venus Barak, Vice-President, Francorp enlightens the benefits of taking up a franchise around the festive season as a lucrative idea

By
Festive fervour in franchising

Brands are having a ray of hope to boost their sales and enjoy the festive fervour that has engulfed the whole country. We see new advertisement campaigns and promos galore organised to ramp up sales. But the $ 64000 question is should franchisors be aligning their annual franchise sales targets with festival periods?

Francorp has observed that apart from education sector which relates to academic cycle there can be an analogy of retail and service brands synergising their B2C campaign with B2B franchise sales. Easier said than done, our experience of contacting brands for franchise development nearing festive and holidaying season is primarily of being too tied up with B2C sales efforts and loaded travel schedules.

Sparkling Leaders

The festive season brings back the cheer in all the business sectors. But the most awaited category is the jewellery sector. It is the only sector where we have seen a certain degree of alignment due to its very nature. These jewellery franchisors plan and work hard to open franchised stores well ahead of the festive season. This proves to be beneficial for them as this works as both as a sales strategy for qualified prospects and also a beeper to the marketing supply and technical team for planning their activities.

Handle with care

At the time when festive season is knocking at the door, both, the aspiring franchisor and existing franchisor should handle the festive season with care. An aspiring franchisor who is into retail or service company and is planning on franchising his business should critically plan the roll-out strategy circling around the festive period. This however is not a day’s game, companies should ideally plan yearly in advance to have sufficient time and framework for designing the program structure, developing internal system, marketing of the franchisee, recruitment of qualified franchisees and finally making the franchise operational before the targeted period, which subsequently should also be ready for any last minute logistical issues.

And on the other hand the existing franchisor, while working on their annual marketing budgets and recruitment targets, can assess the franchise sales and marketing targets in the first half of the year, instead of delaying it to the festive season for supporting the ‘just on board’ franchisees and also the existing franchisees. Enterprises with a wide network can also delve into devising a strategy on converting an existing franchisee to take multiple franchises with attractive schemes and bonuses.

Conclusion

Franchising always brings us back to the ‘chicken and egg’ chronicle, where the question is always what comes first, the franchisee or ATL- BTL advertising or supply chain or franchise oriented team. However, the company which can walk the thin line of balancing the act with constructive planning of resources and growth objectives leads the way.

Comment
image
image
image
image
naresh : 19, Oct 2009 at 11:14 AM
pls mail me about detail
Sagar Deshmukh : 30, Jun 2010 at 04:29 AM
hiiiiiii i want to start the business....can u tell me about some kiose franchise..
gaurav jain : 17, Jan 2011 at 07:50 PM
as im new to the franchise business can u pls tell me clearly abt the kiosk franchise....
vinay bhardwaj : 03, Feb 2011 at 06:07 AM
I WANT TO START KIOSK PL LET ME KNOW HOW TO SATRT AND HOU TO APPROCH A FIRM FOR FRANCHICE
kapil : 13, Feb 2011 at 08:00 AM
i need kiosk in delhi
Satish Makwana : 25, Mar 2011 at 07:27 AM
hi.. i want to start kiosk.. plz mail me the details .....
Sumit : 05, Jul 2011 at 06:55 AM
I want to know if u have any kiosk business related to drinks in mall premises. Plz let me know. Waiting for your reply.
sunil mehta : 28, Aug 2011 at 07:39 PM
hi I want start kiosk in a call center plz help me
SHASHI : 10, Feb 2012 at 06:56 PM
notify & subscribe
pradeep kumar bebarta : 28, Jun 2012 at 01:10 PM
I am new to business and intend to start such kiosk franchise business. I am from Berhampur, Orisha. Pls mail the details of the kiosk business
senthil kumar : 18, Jul 2012 at 11:22 AM
Hi\r\nThis senthil kumar from Bangalore. i have plan to start kiosk... can you please send more details..
gaurav dev sharma : 18, Dec 2012 at 08:53 PM
I have kiosk in mall kota prime location i want franchise
Saurabh Dhiman : 06, Feb 2014 at 03:52 PM
I WANT TO START KIOSK PLEASE LET ME KNOW HOW TO START AND HOW TO APPROACH A FIRM FOR FRANCHISE . PLEASE MAIL ME COMPLETE INFORMATION
B.Suresh : 28, Nov 2013 at 01:42 PM
I am new to business and intend to start such kiosk franchise business. I am from hydrabad.
RAIS : 25, Dec 2013 at 07:10 PM
I WANT TO START KIOSK PLEASE LET ME KNOW HOW TO START AND HOW TO APPROACH A FIRM FOR FRANCHISE . PLEASE MAIL ME COMPLETE INFORMATION
bhargav gorasiya : 18, Feb 2014 at 04:28 PM
I WANT TO START KIOSK PLEASE LET ME KNOW HOW TO START AND HOW TO APPROACH A FIRM FOR FRANCHISE . PLEASE MAIL ME COMPLETE INFORMATION
harjinder singh : 06, Mar 2014 at 02:28 PM
sir i m new in franchise business,n i m looking for qsr kiosk so plz tell me
Kuldeep Singh : 18, Mar 2014 at 05:00 PM
plz mail me all detail of all needed document and other things about that.
sumeet : 19, Mar 2014 at 08:32 PM
hi, i want to open a kiosk either in mall or in market place where there is good footfall , place can be in Gurgaon malls or in South delhi malls,
umesh gandhi { NAGPUR } : 28, Apr 2014 at 08:23 PM
pl let me know details
Siddhart : 23, May 2014 at 02:06 PM
I WANT TO START KIOSK PL LET ME KNOW HOW TO SATRT AND HOU TO APPROCH A FIRM FOR FRANCHICE
umer salati : 16, Jun 2014 at 12:51 AM
I eagerly need your contact source, so that I can proceed in opening kiosk outlet . As soon as possible. thank you.
rahul deo : 29, Nov 2014 at 07:25 PM
babgalore is my place iam intrested
RANJOY KUMAR DUGAR : 29, Dec 2014 at 01:00 PM
200 SQ FT AREA IN A CROWED PLACE IN SHYAMBAZAR KOLKATA
PRIYANKA KAPILA : 24, Jan 2015 at 06:35 PM
HI!Kindly mail me the details of the requirement other information.Thanks
Narendra Bairagi : 11, Mar 2015 at 01:09 PM
hi I want start kiosk in a call center plz help me
DARPAN BHATIA : 20, Apr 2015 at 11:04 AM
I HAVE A FAMILY SHOPPING STORE ON THE HIGH STREET NEED TO OPEN KIOSKS TO BOOST FURTHER SALES PLEASE GET ME THE CONTACT
CHOVINDER KUMAR : 08, May 2015 at 10:14 AM
I WANT TO START KIOSK PL LET ME KNOW HOW TO start
prashant govind : 25, Aug 2015 at 11:49 PM
dear sir, i am interested to open kiosk. Please tell how to get franchise, what are margin of profit and requied capital money?
aysha : 29, Aug 2015 at 03:18 AM
Hi..am interested in the kiosk. ..plz watsaap me the details about the procedure for franchise, investment and other details.
Abhishek : 18, Nov 2015 at 03:35 PM
Dear Sir,We are appointing dealers in all over inida for e-commerce company so if you are intrested then call.
abhishek : 18, Nov 2015 at 03:36 PM
Dear Sir, we are appointing dealers in all over India for e-commerce company so if you are interested then call.
RAHUL : 07, Dec 2015 at 08:33 PM
Dear Sir,i want to start the business....can u tell me about some kiose franchise.
Related opportunities
  • Quick Service Restaurants
    About Us: Chicken Xpress is spreading across the country through a..
    Locations looking for expansion Maharashtra
    Establishment year 2012
    Franchising Launch Date 2017
    Investment size Rs. 50lac - 1 Cr.
    Space required 900
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Mumbai Maharashtra
  • Juices / Smoothies / Dairy Parlors
    About Us: Established in the year 2017, SCOSSA, a venture of..
    Locations looking for expansion Haryana
    Establishment year 2017
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required 100
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Ambala Haryana
  • Security Services
    About Us: V-Authenticate builds innovative security products that raise security standards..
    Locations looking for expansion Maharashtra
    Establishment year 2006
    Franchising Launch Date 2018
    Investment size Rs. 5lac - 10lac
    Space required -NA-
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Mumbai Maharashtra
  • Departmental/Unisex
    About Us: Tailorz was launched in 2015 with a vision to..
    Locations looking for expansion Maharashtra
    Establishment year 2015
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required 500
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Mumbai Maharashtra
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories

Free Advice - Ask Our Experts