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Explore able Fields in Travel and Tourism Business

India is expected to move up five spots to be ranked among the top five business travel market globally by 2030.

By Nibedita Mohanta Feature Writer

 

The vacation season is already around the corner, this is the time when people start looking for places and visit all the travel and tourism websites to make the most of their time, money and celebration.

This is the time when travel and tourism business sky rocket their profits and look out for options as to how they can push the envelope further and make their as well as their customers’ new year celebrations grandeur.

Tourism in India has significant potential considering the rich cultural and historical heritage, variety in ecology, terrains and places of natural beauty spread across the country. Tourism is also a potentially large employment generator besides being a significant source of foreign exchange for the country.

India is expected to move up five spots to be ranked among the top five business travel market globally by 2030, as business travel spending in the country is expected to treble until 2030 from US$ 30 billion in 2015.

International hotel chains will likely increase their expansion and investment plans in India, and are expected to account for 50 per cent share in the Indian hospitality industry by 2022, from the current 44 per cent.

Here are the unexplored areas, where the tour and travel companies can explore:

Millennial:

The present generation also known as the millennial do not shy away from spending if they can get a perfect vacation. These millennial are the fodder, upon which the travel and tourism industry thrives all year long.

These millennial look out for long weekends, a perfect stay between woods with their friends or siblings or family keeping the cream intact on the surface of the business.

Gone are the days when people used to prefer picnics in the name of get together or get away from hectic monotonous lives.

Help them help you build your brand.

Solo Travelers:

This trend has just began, where people prefer travelling alone, without partners to find their inner peace or to rejuvenate their inner soul, all they want from the travel business is safety.

Take care of the safety as women and girls fall in the majority part of this solo traveler brigade.

People do not prefer crowded or any touristy places, they look for secluded, far away from the daily commotion especially in the lap of nature, and India is rich in offering diverse places from hills to mountain ranges to coastal areas.

Foreigners as well as domestic customers are keenly looking more into this space to feed their soul, and they are ready to pay any amount the travel agency offer. It is a win-win situation throughout the year irrespective of seasonal constraints.

Adventure Tourism:

This business is seasonal but it never goes out of fashion. People flock in and flock out preferably in spring, summers and winters to evaluate their adrenaline rush.

This business depends purely on the adrenaline rush driving people to push their boundaries. It is a little risky for some adventure sports but for the hot-young blood, they want to experience and experiment because they believe in YOLO (You Only Live Once).

This business accumulates enough business in one season to tackle the winds blowing the year round.

Photography:

The social media craze has left no stone turned in driving the generation crazy about pictures and photographs. In an exotic location, or touristy place, it becomes difficult to resist without getting a perfect DP (display picture) to flaunt. Documenting every detail and sharing them on social media is the most sought after thing on the customers’ priority list.

This is where the photography territory pushes itself in. As people cannot carry their expensive DSLRs or professional areas in water or extreme areas, but perfect picture is a must, to some people cannot afford expensive cameras which is why chargeable photography comes into play.

Charges vary for HD videos while performing any adventure sport and cool pictures, people will pay if they get the desired image or video as a souvenir from the travel.

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