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Education 2010-03-16

English learning: a great business offer

English, being a global language offers money-spinning business prospect. A large number of entrepreneurs today are cashing on this prospective opportunity by taking up the franchise of English teaching institutes. Read on

By Abha Garyali Sub Editor

English as a language has gained a global recognition in the world. This can be said by looking at the universal appeal of this language. During the past few years, India has witnessed the cropping up of number of English learning and speaking institutes.

Factors attributed for growing craze for English

With increasing craze among Indians to settle abroad and growing communication among the residents of various countries across the world, facilitated by the growth of internet, has led to the emergence of large number of English learning institutes. Moreover, speaking English is fast becoming a style status among the youth. Also most of professional courses are taught in this language only.  Let us now have a look at the other various factors leading to the mushrooming of many English learning institutes: 

  • Travelling purpose: With the lowering of the travel fares, more and more number of people are travelling within India and abroad. While visiting such places the only language that can be spoken and understood is English. English language has gained a universal appeal, so any individual travelling to any parts of the world is quickly recognised and understood.
  • English, a must for all: Indians are over-hyped with the English language. Any individual with less knowledge in English is an alien to the Indian society. Thus, old or young, everybody has engulfed this language for personal as well as professional recognition.    
  • Emergence of MNCs: This century has witnessed the up coming of the Multi National Companies (MNC) as well as national and international call centres. Further, with globalisation, the need for travelling to a foreign destination for official purpose has also increased.  Nowadays, the only criterion in getting a job in MNC’s or BPO’s is to have excellent expertise in English language. Similarly, intelligent individuals working in big companies are denied their promotions on account of their being not fluent in the language.

Thus, knowing English is the need of the hour. As a result, more and more entrepreneurs are opting for taking up the franchise of language institutes. Moreover, most of these institutes are expanding rapidly via franchise route.

Franchising of language institutes

Till a few years back, the concept of English learning centres was at its nascent stage with only a few players in it. These were mostly unorganised and were run from homes as small businesses. But with the rising popularity of English among the youth and even the older generations, the training institutes established themselves and started franchising for gaining larger grounds and profits. After this development, the small unorganised home training centres were taken over by the organised and professional training institutes. These organised players offered experts and experienced language trainers to their students. Thereby franchising has provided the boost to the growth of the English training academics. As said by Preeti Malik, Sr. Vice President, Aptech Limited, “English language training contributes towards 33 per cent of the total vocational courses in India. With this, we are looking at the huge untapped segment in terms of universities and colleges. We are also in talks with state governments, some of whom have budgets set aside for training in English proficiency skills. In the words of Major KV Rajan, Executive Director, Veta, “Franchising has given us an insight into local academicals aspirations in various regions. Further we have become a national brand in a shorter duration.”

Key players in the field

The above given factors have given a huge impetus for the opening up of many English academics in the country. Till now the few players who have established themselves in the field of franchising are Hero Mindmine (The company offers English language training, soft professional skills development and personality building, where they focus on preparing the participants for industries like BPO, Retail, and Financial Services), Vita (this brand has 256 outlets nationally and 18 outlets internationally), Rusell’s Institute (Russell’s Spoken English Pvt. Ltd. is over 25 years old having more than 30 centers across India), English Express, launched by Aptech (It has commenced its franchises in 2009 and currently has four centres and plan to roll out around 80-100 centres in an year), Better Think, a unit of Top Careers & You (TCYonline) etc. Viewing the growing popularity of English language, it can be guaranteed that there will be more scope in the sector in the coming years.

Requisites of taking up a franchise

Starting an English training centre does not include a long list of requirements. Aspiring franchisees should be well-qualified and have a good location in mind. As informed by Malik, “While selecting a franchisee, we look for like-minded people who share our passion for reaching quality education to people. Most of our franchisees are professionally qualified. Since we are in the business of training and education, it is important that the franchisees are well-qualified, evolved individuals, and a strong customer orientation. A space of 900 -1200 sq.ft at a high visibility location would be required along with Rs 8 to 12 lakh of investment from the franchisee.” However, Rajan informed, “The investment required is Rs 3 to 8 lakh according to the brand choosen (veta or vetaone) and town selected. Most of our centres work during morning and evening hours, therefore franchisees should be able to spare time.”

To conclude it can be said that the future of English language is very secure. Having a franchise in this area will surely give high business benefits.   

Comment
Manoj Kotian 14, Jan 2010 at 06:04 AM
Dear Sir, I am interested in the coffee/ice cream Kiosk business. pl suggest how to proceed in this. regds, Manoj.
aman 14, Jan 2010 at 08:31 AM
Iwant to open a small food kiosk (f & B) chinese kindly suggest me estimate money, liciencing & all procedure.
Subha 16, Jan 2010 at 04:52 AM
Interested for Kiosk model, kindly contact me. Regards Subha
akhilesh pandey 19, Jan 2010 at 05:08 AM
I AM INTERESTED FOR ICE CREAM KISOK PLESE SEND ME DETAILS FOR DELHI TOWN
Vamsi Kishore 22, Jan 2010 at 03:04 AM
The kiosk franchising concept is very good.But you have only provided the investment numbers and not the profit percentages,it would have been better had u given the profit margins aslo.Can u send me the details of the profit margins of the above mentioned subjects.
Ravinder 22, Jan 2010 at 08:37 AM
sir i m interested in chocolate kiosk in jaipur , kindly send me all details.
Jitendra Raguwanshi 06, Feb 2010 at 01:14 AM
Dear Sir/Madam, We are coming up with a Highway restaurant & Resort of star category near Indore at Indore-Mumbai highway.We would like to have informatios regading your franchisee offer as we are interested to have franchisee partner for our upcoming project. Pls send investment details & other financial details regading your projct.
Sumit 16, Feb 2010 at 03:25 AM
Dear Sir, I am interested in openting a takeaway snaks kiosk in a shopping mall in greater noida, kindly send me the details for the kiosk and plz sugest if it can also be done in revenue sharing model with any company. regards Sumit
Naynish Argade 25, Jun 2010 at 12:34 AM
I am interested in opening food kiosk in thane malls and kalyan mall pls suggest me and the details to go forward.
arti 24, Sep 2010 at 10:46 PM
I want to open a small food kiosk ice cream kindly suggest me estimate money, liciencing & all procedure.
NAYAN 29, Sep 2010 at 12:15 AM
I want to open kiosk in mall. This mall will start next 2-3 months. In this mall 8 screen multiplex also but the rent is so high then running mall. The rent is Rs 350/ per S.Q.F its good decision to open a kiosk in this mall. I like to open kwality walls ice-cream.
afzal 12, Nov 2010 at 11:32 PM
sir,i'm looking for choclate kiosk in a mall nearby.the mall is not much crowded right now,it may take 4-8 months for formal opening.what is the avg sales of choclates in famous malls of INDIA & also rent?The main problem is that,one big mall(lulu), more than twice the size of our mall is comming near by us.they may open within 1 year & many famous jewellers booked their also than us.our mall is second biggest than other malls near by us.kindly advise me...
kiran karekar 03, Dec 2010 at 09:45 AM
i want ur franchise, pl tell ur details
Uttam 11, Dec 2010 at 08:23 AM
Sir, I am interested to open Coffee kiosk in Bhagalpur,Bihar. It is on the main rd & also a highway with 135 s.ft..Pl. give the details & margin of profit at the earliest.
Anand Reddy 14, Apr 2011 at 08:26 AM
I am Interested in open a candy Kiosk pls send us details so that I will proceed further
Tejas Mehta 03, May 2011 at 04:15 AM
Dear Sir/madam, The idea to invest in Kiosk is very good, I am interested to open Kiosk in Mall which is near to me, but it is very difficult to choose the best Kiosk. I am from Mumbai. kindly send me details of Kiosk, like Minimum Investment, Returns of investment, Percentage of Profit etc. so that it would be easy for me to go for further procedure. Thanks & regards.
deepthi 13, Jun 2011 at 02:30 AM
Dear sir/madam,I am interested in opening low cost Snacks kiosk near sea side in Singapore.How much investment should i keep and what is the procedure to start and how to take licence.Please can you provide a detailed description.
varinder gupta 20, Jul 2011 at 06:10 AM
Dear Sir/madam, I am interested in opening low cost snacks kiosk in kapurthala. the area of the premises is 220 sq ft app.(12.5x18) the premises is situated on the mall road. there are many banks and main markets near to my premises, parking facility available, I want to know wt is the procedure to start and how much investment needed. please provide me detailed description and some images (if possible) thanks
sujeet 27, Aug 2011 at 09:04 PM
dear sir i want to open a store in jhansi i have my own owned primises with carpet area of 240 sq ft kindly sugesst me the amt. Of investment in diffferent areas Sujeet
Bhagyashree Patil 30, Sep 2011 at 10:23 AM
Interested in coffee/ice cream , sncaks Kiosk business. pl suggest how to proceed in this & estimate of Investmnet
sabah 04, Oct 2011 at 12:11 PM
hi sir i want open small kiosk for candy popcorn and icecream in big park in uae near children play ground could u advice me with some procedures to strat please provide me with some details and some images . thanks
A.Malik 05, Aug 2012 at 03:11 PM
Dear Sir/Madam,\r\nI have a small shop 65 sqmts with attic 100sqmts on a Ist floor of a shopping complex in Srinagar for which I am looking for a franchaisee.Kindly suggest and name some co,s who offer the same for such a small space with investment etc etc.Eagerly waiting for your early reply.\r\nThanks\r\nRegards
shailendra 18, Oct 2012 at 06:30 PM
i want to open a small food kiosk in big college or university. pls suggest low cost economy franchise kiosk.
MAILARAPUARUN 31, Oct 2012 at 08:49 PM
AM INTERESTED TO OPEN A KIOSK AT HYDERABAD CAN YOU PLZ PROVIDE ME THE FURTHER DETAILS OF KIOSK FRANCHISE
PRADEEP BHARDWAJ 06, Oct 2013 at 09:04 PM
Dear Sir, I am interested in the coffee/ice cream Kiosk business. pl suggest how to proceed in this
prashant 05, Nov 2013 at 06:48 PM
Dear sir,I want to start small retailer shop of any popular brand like Amul ,how to start ?
Rishi 15, Nov 2013 at 02:02 PM
I am planning to set up a food business which will include coffee and maybe fruit juices.. However, I do not have a clear idea about the KIOSK model to opt for... Could you please offer your valuable suggestion and help me set up my business??
SUNIL BATRA 15, Feb 2014 at 11:10 PM
Dear Sir,I AM INTERESTED TO OPEN A SMALL FOOD KIOSK ( f & b ) business in north delhi ,kindly suggest how to proceed in this .rgds. sunil
Thameem 17, Feb 2014 at 11:06 AM
Can you please let me know how do i open a coffee and ice cream kiosk... I am basically looking at opening both at one college...Please suggest
parth pandya 26, Feb 2014 at 09:30 AM
i want to start food kiosk business.. so guide me.
Sanjeev Jain 23, Mar 2014 at 06:16 PM
i want to open either coffee kiosk or snack kiosk in malls and theater also Airport, pls can you advise how to proceed.
mjushtaq ahmed 24, Mar 2014 at 07:16 PM
i have a space in 2nd floor in front of N.H road near city in srinagar jammu and kashmir so i want to get franchise with any fmcg company with low investment as possible , so plz suggest me what can i do .
mjushtaq ahmed 24, Mar 2014 at 07:21 PM
i have a space in 2nd floor in front of N.H road near city in srinagar jammu and kashmir so i want to get franchise with any fmcg company with low investment as possible , so plz suggest me what can i do .
S. Chandra 29, Mar 2014 at 04:10 PM
We are open to offer Punjabi Fast Food Franchise. The minimum space needed is 350 sq. ft or bigger if available at high street areas.
harvinder 02, May 2014 at 01:08 AM
i am interested to open coffee, tea and quick bite snacks pls suggest.
dev 04, Jun 2014 at 07:56 PM
I AM INTERESTED TO OPEN FOOD KIOSK &PLACE PL SUGGEST HOW TO PROCESS
Pranesh Kumar 12, Jul 2014 at 08:15 AM
I am interested to open this in kalyan,Please guide me.Thanks And Regards,Pranesh Sinha
Joshika Gupta 18, Jul 2014 at 10:35 AM
Dear Sir,I am planning to take up a small kiosk with small budget. I am currently residing in the city of Belgaum, Karnataka.
Joshika 18, Jul 2014 at 10:38 AM
Dear Sir,I am very interested for a low budget investment for which i suppose the small kiosk of coffee or ice cream or any other products.
Jasvinder Singh 22, Sep 2014 at 03:58 PM
I have experience in retail sector and i am interested in opening a kiosk in Mohali Punjab. Nice business plans for a investment of Rs 2.5 to 5 lacs are welcome.RegardsJasvinder Singh
vishnu 07, Oct 2014 at 10:55 AM
i need a low cost franchise
rakesh 21, Oct 2014 at 10:26 PM
dear sir I am interested in the coffee/ice cream kiosk business pls suggest how to apply.
Ashish Doke 10, Nov 2014 at 06:20 PM
i wish to have kios at solapur, kindly suggest me the invesment required
hasan d 09, Dec 2014 at 04:05 PM
Dear Sir, I am interested in the coffee/ice cream Kiosk business. pl suggest how to proceed in this. regds hasan also investments
Arun Singh 10, Dec 2014 at 12:37 PM
Dear Sir, I am interested in Kiosk business. plse suggest how to proceed.
Arun Singh 10, Dec 2014 at 12:45 PM
Dear Sir, I am interested in Kiosk business. plse suggest how to proceed.
Om M Alreja 16, Dec 2014 at 04:33 PM
We are manufacturer of kiosks. The cost ranges from Rs. 2 lakhs and upwards. Any one who desire to set up kiosks can let us know their interest and we can work out a profitable venture for them
Om M Alreja 16, Dec 2014 at 04:33 PM
We are manufacturer of kiosks. The cost ranges from Rs. 2 lakhs and upwards. Any one who desire to set up kiosks can let us know their interest and we can work out a profitable venture for them
Pranesh Kumar Sinha 19, Dec 2014 at 02:52 PM
I am interested plz help me,How to open it asap.kindly provide our contact details.
sisir ku pattanaik 21, Dec 2014 at 05:42 PM
Dear sir, i am intrested in kiosk buisness.plz kindly suggest me estimate money, liciencing & all procedure bhubaneswar town.regards mr sisir
sisir pattanaik 21, Dec 2014 at 05:44 PM
Dear Sir, I am interested in Kiosk business. plse suggest how to proceed. contact me
Om M Alreja 22, Dec 2014 at 03:15 PM
Currently we offer kiosks for Veg - non-veg snack foods.Contact me.
Priya Dewan 24, Dec 2014 at 11:22 AM
I am lookinf for food and beverage franchisee for my shop in gurgaon... would be keen for kiosk or OTC/ takeaway model...
SUNIL LEDWANI 05, Jan 2015 at 10:19 AM
WE ARE INTO COACHING CLASSES AND COACH STUDENTS FOR STD.XTH STUDENTS. WANT TO START QUICK BITE SNACKS KIOSK BUSINESS. PL ADVICE.
Pragati 13, Jan 2015 at 01:52 PM
hi , Did you get a reply for this ? Have you started anything.. can you please help me too ?
C A JABBAR 31, Jan 2015 at 08:47 PM
I STAY IN VASHI, NAVI MUMBAI AND INTERESTED IN OPENING KIOSK NEARBY VASHI, SO PLEASE HELP ME ABOUT ITS PROCESSING
sharad 26, Feb 2015 at 12:09 AM
Dear sir, I am interested in the coffee/ice cream kiosk business. pl suggest how to proceed in this. legal issues also and investment cost with all charges.
shamaher singh 26, Feb 2015 at 08:43 PM
dear sir,i have own shop on road side area, the total space is maximum 350 sq ft,i want open fast food kiosk, please suggest me sir.
Deepak 17, Mar 2015 at 01:10 PM
I am looking to venture into opening small kiosks. Request if you can kindly guide.
Rajesh 23, Mar 2015 at 11:31 AM
Please contact me for opening a kiosk in GIP Mall. Details are mentioned below-Rajesh
shiva 05, May 2015 at 06:18 AM
i am interested i am from hyd. pl contact me
Shubham J. Agrawal 11, May 2015 at 01:17 PM
Respected sir,Can u plz tell what will be the procedure for taking kiosk business franchise in my hometown dat is Shirpur(Dhule) Maharashtra.
Nitin Sharma 15, May 2015 at 03:22 PM
I am interested to start my kiosk at airports. Please suggest me.
Balkar 25, May 2015 at 05:29 PM
I want to open your frenchse in punjab in a cinema pls make me confirm about it
rajeev 30, May 2015 at 12:24 PM
i need a low cost franchise.pls suggest me
Abha Saini 11, Sep 2015 at 11:57 AM
Hi, I m interested in the Coffee/Ice cream kiosk business in Bhopal. Please let us know the process for this.
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