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Research 2010-04-07

Education franchisee satisfaction index

If you cannot measure it, you cannot manage it, with this view in mind, The Franchising World carried out a survey over Franchise Satisfaction Index to measure how education franchisee rate their franchisors in terms of training, marketing, and operationa

By Shimona Talwar Research Analyst

Education remains the business of the nobles and an investment by the wise. Education concepts have a mass appeal and diverse acceptability which also enables easy replication. Hence, no surprises that education and training franchising constitutes 32 per cent of the total franchising activity in India. Of the total 1200 franchisors, over 390 are education franchisors. It is thus, essential to facilitate the franchisor to realise the gap in their franchise systems and align resource towards better business prospects.

The Franchising World magazine, a premier publication by Franchising India Holding Ltd conducted a franchisee survey to calibrate the satisfaction levels of education franchisees which will enable both the franchisee and the franchisor sustain future profitable relationships.

Franchisee satisfaction Index (FSI)

Franchisee satisfaction Index is the measure of franchisees satisfaction from the present franchise systems as well as an indicator for the level of optimism for future benefits.. The index constitutes four indicators; Franchise System Indicator, Marketing Support Indicator, Training Support Indicator, and Franchise Confidence Indicator. It is a comprehensive rating scale which franchisees rate their franchisor as well as his franchise infrastructure on a five-point scale over 30 different parameters.

The survey

The sample for the study consisted of 75 education franchisees across nation’s diverse geographies from mainly three categories i.e., basic education, skill training, and coaching classes and tutorial. The profile of education franchisees has been a mixed one with people both with (54 per cent) or without (46 per cent) education backgrounds venturing into education entrepreneurship. It was also observed that on an average, an education franchise took one to three years to become profitable.

Education franchisee satisfaction index performance

The survey concluded that the education franchisees are fairly contented with their franchise infrastructure. Over all, franchisees rated their franchisors 3.7 on a scale of 1-5 (1-poor and 5-excellent).

The individual indicator performance is as follows:

  • Franchise system indicator includes indicatives of satisfaction for operational aspects. Like pre opening support, operational support, technical support, new product development. Franchisees rated very positive (ie.,3.7) for educational franchise systems indicating that the sector is living up to its reputation of being one of the most mature franchise systems. Operational efficiencies are very crucial for healthy franchising. Education franchisees seem to be very happy with the support they receive from their franchisor.
  • Marketing support indicator involves marketing and promotional support received by the franchisee from the franchisor which included national as well as regional marketing. It also calibrates the satisfaction levels of local marketing activities and in store marketing as well. The franchisees were dissatisfied up to a large extent from the marketing support that they received from the brand owners. Education concepts largely seek a typical marketing plan, though franchisees were mostly satisfied with the national promotional resources (3.5 on a scale of five). However, most of the franchisees seek regional level marketing activities. Education franchisees surveyed recommended a region specific marketing plan to ensure adequate visibility of the concept as well as the brand.
  • Training support indicator is an indicator of the training resources invested in the franchise system by the franchisor. It indicates the level of satisfaction the franchisee has from the initial as well ongoing training employed by the franchisor. Most of the education systems in India work on hub and spoke model of training, which means franchisors centrally ensure quality services to the end consumer. Franchisees were largely happy with the training resources provided by education franchisors. A very good rating (4.2) is an indicator that the ongoing training is guaranteed by the parent brand owner.
  • Franchisee confidence indicator gives an indicative idea of how satisfied the franchisees were from previous profits and how optimistic they are about future profit expectations. The survey found that it takes about three to five years for basic education franchise system to turn profitable where as skill training and a coaching franchise system turns profitable in an average one to three years.

Scope for improvement

A keen observation is that most of the franchisees who participated in the survey had huge respect for education as a business venture.

The survey tried to explore the gap between the franchisee-franchisor to identify the crucial areas that could be worked upon to facilitate the evolution of healthy franchise. Of the most education franchisees surveyed, 48 per cent believed local as well as regional marketing is one area which has the most scope of improvement (SFI). Another 24 per cent of the sample believed that hiring as well as training is another area which has a significant SFI. It was also observed that franchisor can improve its systems in the area of finance and accounting five per cent, eight per cent operations, five per cent sales, and customer service nine per cent. Thus, survey strongly recommends education franchisors to work on their marketing and local promotions in order to bring out profitable synergies.

Comment
DENNIS JOSEPH 05, Feb 2010 at 04:39 AM
Please advice how to start in cochin or in kerala
kiran 08, Feb 2010 at 05:08 AM
pls let me have your business model so that further can be discussed
sujith 08, Feb 2010 at 02:30 PM
Hello sir, I am interested in taking franchise.If you are interested please send a detailed outlet regarding the investment,margin percentage,type of products etc..to my mail.
Nikhil Sirsat 08, Feb 2010 at 04:21 PM
Interested in the lingerie business.
haresh paryani 08, Feb 2010 at 07:31 PM
would be interested in a franchise of a milti-brand lingerie outlet. kindly send a more detailed business proposal.
kumar dilip 08, Feb 2010 at 11:07 PM
I want full details, prospects, investments and ROI
Pooja Pandya 09, Feb 2010 at 10:45 PM
Hi, I too am interested in franchise in the lingerie biz. Please send me details of investment, business model, ROI and other details.
M.Ibrahimdar 10, Feb 2010 at 06:49 AM
I would like to know the cost of starting up a botique. I do not want to waste money on franchise.I can buy directly from the vast market. Could you please extend me some advice in this regard ? Regards
jitin thakkar 13, Feb 2010 at 01:38 AM
Please inform for any business opportunity for Indore (M.P.) city , investment and business module along with roi and other details like operational cost and company support if any, thanx, jitin thakkar
amit sahu 17, Feb 2010 at 09:10 PM
i would like to take SERIOUS busines opportunity for jabalpur m.p i would like to know aboutyour model roi investment etc
omprakash mahajan 16, Apr 2010 at 04:28 AM
As quoted by u sir we have exprience of handling retail garment business.we are intrested in havig franchise in this segment kindly let me know the requirements for it.
NITIN VYAS 17, Sep 2010 at 02:29 AM
IAM INTERESTED IN LINGERE BUSINESS FRENCHISEE MODEL .PL. SEND ME FINANCIAL REQUIREMNENTS , SPACE AND MKTG. SUPPORT WILL BE PROVIDED IN WHICH WAY? WE WANT TO STARTY IN AHMEDABAD.
ASHISH MEHTA 28, Sep 2010 at 07:04 PM
WE ARE INTERESTED IN LINGERE BUSINESS FRENCHISEE MODEL .PL. SEND ME FINANCIAL REQUIREMNENTS , SPACE. WE WANT TO START IN COIMBATORE.I HAVE A SHOWROOM OF 12000 SQ.FT.WHICH CAN HAVE NEAR ABOUT 28 COUNTERS.
RINKU LUTHRA 18, Oct 2010 at 06:35 AM
WE ARE INTERESTED IN LINGERIES BUSINESS FRANCHISEE MODEL .PL. SEND FINANCIAL REQUIREMNENTS , SPACE. WE ARE RUNNING A FEMALE DESIGNER DRESSES FASHION STUDIO OF 1400 SQ.FT. IN A PRIME LOCATION OF JAMMU (J&K)AND CAN PROVIDE A SEPARATE SECTION FOR THE PURPOSE.
Bhagyashree 26, Oct 2010 at 08:31 PM
I AM INTERESTED IN LINGERIES FRENCHISEE MODEL .PL. SEND ME DETAILS OF FINANCIAL INVESTMENTS , SPACE. WE WANT TO START IN JAMSHEDPUR. KINDLY LET ME know all the details as soon as possible
saurabh 27, Jan 2011 at 06:40 AM
I am interested in Franchisee ,so pls send me details &investment
TANMOY PAUL 25, Jan 2011 at 08:47 PM
I AM INTERESTED TO OPEN OUTLET ON THIS TRADE.
rohit 26, Jan 2011 at 05:31 AM
please suggest how can we start all brands under one roof with investment details
mohit malhotra 08, Feb 2011 at 09:11 PM
hi! i am very much interested in this industry $ i want to open my outlet with various brands.so please send some details of investment and roi.
saurabh kesharwani 10, Feb 2011 at 07:09 AM
Hello sir, I am interested in taking franchise.If you are interested please send a detailed outlet regarding the investment,margin percentage,type of products etc..to my mail.
Navin k 20, Feb 2011 at 05:26 AM
Dear Sir I am determined to start a multi brand lingerie business/outlet in Delhi/Jharkhand. This business will be online as well. Kindly send me all details in this regard. Though I am approaching various companies and it is under process but would be good if it all happen under one roof. Please give your idea/proposal about the same. Thank you
06, Jun 2011 at 10:30 PM
hello sir i m interested in taking your franchise so can u please send me the details for starting this franchise with each and every detail
mrs deepa 21, Jun 2011 at 11:59 PM
Hello sir i am intrested to start a multibrand lingeri bussiness in the second city Hubli of karanataka india so please send me the details and guide me
Anand 17, Sep 2011 at 08:30 AM
Hello sir i m intrested to start mbo lingries busines in Varanasi.kindly suggested me to reputed company name who open the mbo of lingries.
Anand 17, Sep 2011 at 08:48 AM
Hello sir i m intrested to start mbo lingries busines in Varanasi.kindly suggested me to reputed company name who open the mbo of lingries.
Edith Dettke 16, Jan 2012 at 02:30 AM
I am interested in finding out more about a lingerie business so if you could please email me back more details.\r\n\r\nThank You\r\
Prabhakar 18, Mar 2012 at 01:00 PM
Hello sir i m intrested to start mbo lingries busines in Bangalore.kindly suggested me to reputed company name who open the mbo of lingries.
Prabhakar 18, Mar 2012 at 01:07 PM
Hello sir i m intrested to start mbo lingries busines in Bangalore.kindly suggested me to reputed company name who open the mbo of lingries.
jaideep 19, Mar 2012 at 06:19 AM
Hello sir i m intrested to start c&f and franchise lingries busines in gwalior(M.P).kindly suggested me to reputed company name who open the franchise store of lingries.
hemant 19, May 2012 at 07:24 AM
Sir I want to start new outlet in jaipur also want district distributionship .let me know all condtion for this trade very soon\r\n
KOTESWARA RAO S.P. 27, Aug 2012 at 05:05 PM
Sir,I want to start a franchisee of lingerie in Guntur(A.P.) CITY.plese inform me the requirements to start the same through the email.with regards,\r\nspkrao
tarun anand 30, Sep 2012 at 07:41 AM
Hello sir, I am interested in taking franchise.If you are interested please send a detailed outlet regarding the investment,margin percentage,type of products etc..to my mail.
sachin 15, Oct 2012 at 08:01 AM
I am from Ujjain Mp and have space 250 sqft at prime location . I am interested in taking franchise.If you are interested please send a detailed outlet regarding the investment,margin percentage,type of products etc..to my mail.
Mehul Makwana 01, Jan 2013 at 02:22 PM
Hi, im interested for franchise\r\n\r\nPlease send me details and process
Nitin Kabra 12, Oct 2013 at 07:36 AM
I am from Bhilwara (Rajasthan) . I am interested in taking franchise.If you are interested please send a detailed outlet regarding the investment,margin percentage,type of products etc..to my mail.
bharati 13, Nov 2013 at 02:54 PM
Hi i m interested for franchise.Please send me details and process
Ramya Baskaran 06, Dec 2013 at 12:19 PM
Hi, I am interested in taking the franchise of lingerie business. Please send me the process and procedure
Nitin Kabra 14, Jan 2014 at 10:11 AM
Dear Sir,I want to start a franchisee of lingerie in M.P Please inform me the requirements to start the same through the email.
Sreeja rakesh 25, Dec 2013 at 10:50 AM
Please share the business model
Nitin Kabra 14, Jan 2014 at 10:09 AM
Dear Sir,I want to start a franchise of lingerie in M.P
sachin kapoor 29, Dec 2013 at 08:05 AM
please advise how to start lingerie showroom in gwalior.
SURESH 25, Jan 2014 at 11:48 AM
Hello sir, I am interested in taking franchise.
P.S.Solanki 19, Mar 2014 at 04:25 PM
sir, I am interested in taking franchise. Kindly send me a detailed outlet regarding the investment,margin percentage,type of products etc..to my mail.
navneet 31, Mar 2014 at 05:00 AM
Please share the business model
RANA 23, Apr 2014 at 11:53 AM
AM INTERESTED IN LINGERIES FRENCHISEE MODEL .PL. SEND ME DETAILS OF FINANCIAL INVESTMENTS , SPACE.
saket 14, May 2014 at 10:30 AM
pls forward some info. reg franchisee, i m interested for gurgaon area.
sindhu 20, May 2014 at 05:34 AM
Dear Sir,I want to start a franchisee of lingerie in Alappuzha, Kerala. Please inform me the detailed outlet regarding the investment,margin percentage,type of products etc and the requirements to start the same through the email.
sindhu 20, May 2014 at 05:34 AM
Dear Sir,I want to start a franchisee of lingerie in Alappuzha, Kerala. Please inform me the detailed outlet regarding the investment,margin percentage,type of products etc and the requirements to start the same through the email.
kirti 25, May 2014 at 04:54 PM
pls send me details of this business & investment ratio i am interested in that
kirti 25, May 2014 at 05:22 PM
pls send me details of this business & investment ratio i am interested in that
Nabendu 04, Jul 2014 at 09:30 AM
Hello Sir,Pl send me the details. I interested to open an outlet in agartala : tripuraRegards
Vinod Mankani 07, Sep 2014 at 11:47 AM
Hello,I am planning to start business,send me details.thanks
annifred 07, Mar 2015 at 10:00 AM
I am looking at starting a multi-branded Lingerie outlet in Goa. How do I go about with the getting the franchise and what would the minimum required floor space and initial investment requirement
09, May 2015 at 06:15 AM
I have a retail counter of undergarments at Jaipur. I want to expand and enlarge it. Pl guide me how to take off the flight.
Devidas 21, May 2015 at 12:57 PM
Interested in starting a multi branded lingerie outlet in Goa. Kindly advice me about sources,investment required floor area etc.
Nitin Kabra 30, May 2015 at 09:37 AM
Please advise, I am interested in taking the franchise of lingerie business. Please send me the process and procedure. also send me investment details.
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