Hotline: 1800 102 2007
X
Search Business Opportunities
Education 2012-04-02

Educating for planned profits

By Feature Writer
Educating for planned profits

BACHPAN, a play school brand has spread its wings across the nation and now plans to penetrate into international market. In an interview Ajay Gupta, Director, Operations, BACHPAN shares brands’ further expansion plans.

Neha Gohil (NG): Shed some light on your entrepreneurial journey. Briefly describe about ‘BACHPAN’?

Ajay Gupta (AG): My entrepreneurial journey incepts with a wise and fruitful decision to become a franchisor of an established organisation. I have always been fascinated and inspired by people who embrace the spirit of entrepreneurism in themselves. ‘BACHPAN…a play school’ is the flagship brand of S.K. Educations Pvt. Ltd. It caters to tiny tots between in the age group of two-five years. The brand has already spread its wings with more than 700 schools across the nation and plans to expand its branches internationally.

NG: What is the USP of ‘BACHPAN’?

AG: The USP of the brand is 24X7 helpline/consistent support system, oriented network nationwide, research and development expertise and well built infrastructure.

NG: How is ‘BACHPAN’ distinctive than other play school chains?

AG:  BACHPAN has been recognised as an innovative organisation, dedicated to develop exclusive, educationally inclined and planned play school programme. At Bachpan, a child is introduced to a world where companionship and sharing becomes a daily routine. We have taken it upon ourselves to be self sustaining when it comes to using various learning tools used by our educators than other school chains. We use a combination of traditional preschool activities such as art and dance programme and latest digital technologies to ensure the sense of comfort ability among our children.

NG: When and what motivated you to expand via franchising?

AG:  We enjoy the status of esteemed educationists in our society by being a branch of a fruit bearing and shadow giving, deep rooted tree named BACHPAN that was planted many years ago. The gain from our expertise motivated us to run successful business model.

NG: What are your further expansion plans? What kind of location are you looking for expansion in India?

AG: With years of conscientious efforts BACHPAN has its own brand identity in all strata of the society and its schools in different geographical locations across the country. BACHPAN is a movement with 700 + play schools spread across the country. It is planning to expand its branches pan India preferably in residential areas in urban, sub-urban and rural areas too for establishing milestones. Further, it plans to expand some play schools internationally also.

NG: In which all locations you have marked your present in the country and how many franchisees do you have?

AG: S.K. Educations Pvt. Ltd, with its aspiration of bringing revolutionary transformation in the country, started its journey in the year 2004 with their first BACHPAN…a play school was launched in Punjab. With its presence in 22 states of the country, BACHPAN so far has 700 + franchisees setting a quality education segment benchmark.

NG: What are your requisites in terms of skills, area and investment?

AG: For running BACHPAN…a play school, the requisites in terms of skills, area and investment are as follows:

  •  Area required: franchisee need to possess minimum area of 3,000 sq. ft (self owned/rented) in a quiet, tranquil and residential society.
  • Skills: skilled personnel with interest in the field of education having enthusiasm and fire to excel.
  • Investment: a moderate initial investment including limited capital Rs seven to eight lakh.

NG: What kind of training and support do you offer to a franchisee?

AG: Being a BACHPAN franchisee, the entrepreneur gets our continued support and guidance in every possible manner. We have created a franchise support system that will assist him with every conceivable issue that may arise in running a BACHPAN branch. Our franchisee is benefitted in terms of training & support, availability of all manuals, recruitment and interview support, training to all staff, regular training /PCP’S, competitive strategy development, interior/exterior support and marketing support.

NG: What are the challenges that a franchisee faces in this business? How can they overcome these challenges?

AG:  Tough competition with the other brands that are there in the market is the challenge faced by the franchisee.

A franchisee can overcome such challenges by attaining more loyalty, sincerity and confidence while dealing with their products. Their continued efforts with immeasurable man hours and the guidance of expertise will help them to overcome these challenges for a smooth functioning.

Comment
Related opportunities
  • Casual dine Restaurants
    About Us: As the name suggests, Dhadoom is a fun brand..
    Locations looking for expansion Maharashtra
    Establishment year 2017
    Franchising Launch Date 2017
    Investment size Rs. 10lac - 20lac
    Space required 100
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Mumbai City Maharashtra
  • Quick Service Restaurants
    About Us: The One And Only "MOC The American Restaurant" A perfect..
    Locations looking for expansion Delhi
    Establishment year 2015
    Franchising Launch Date 2015
    Investment size Rs. 20lac - 30lac
    Space required -NA-
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • Car wash / Ceramic Coating / Detailing
    Having passion and love to work on cars? Join hands..
    Locations looking for expansion New Delhi
    Establishment year 2008
    Franchising Launch Date 2010
    Investment size Rs. 10lac - 20lac
    Space required 1000
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater New Delhi New Delhi
  • About Us:    Investment Brand fee Space Staff Expected M..
    Locations looking for expansion Tamil nadu
    Establishment year 2000
    Franchising Launch Date 2012
    Investment size Rs. 2lac - 5lac
    Space required 200
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Chennai Tamil nadu
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories

Free Advice - Ask Our Experts