EduCADD is a known name in the vocational education segment in India. The brand is fast expanding its presence pan-India and aims to be the leader of CAD industry. Ravi C Naidu Vice president, Franchise, EduCADD Learning Solutions Private Limited, shares more on it.
Tell us about your brand.
Established in 1999, EduCADD is an ISO 9001: 2008 certified and one of the fastest growing companies providing effective training in the field of CAD/CAM/CAE, multimedia, interior design and project management with a network of 45+ centres in India and abroad. Being the authorised training partners of Autodesk, Altair, PTC University and Dassault Systemes and with a decade plus experience, EduCADD today is a brand well-known to each and every individual who foresees a career in the field of CAD.
What franchise opportunities do you offer to franchisees?
CAD software trainings is a mandatory requirement of the market for every student whether they are engineering, ITI, polytechnic or diploma college student since more than 97% of the software’s being used in the market today are not a part of their university curriculum.
A “no royalty business model” with an upto date curriculum on entire package of CAD-based courses with a constant monitoring from the head office towards the franchise business is our offering to all our potential franchise partners.
What are the business challenges you face and how do you overcome them?
A number of times, we come across clients who do not have a background in CAD, being not too sure whether they will be a successful entrepreneur in the CAD industry or not. EduCADD as a brand always feels delighted to have introduced all such clients to a good number of its existing partners from different domains who today have already made a fortune out of this business because of the hand holding they get through us.
Right marketing at a right time is a key to every successful business. EduCADD offers its well-experienced team at the service of all its clients who not only guide them on the marketing side but also on other different aspects of the business on a day-to-day basis, thus making sure that the partner is benefitted from his investments made. EduCADD’s ‘train the trainer program’ has already helped all its partners to understand the CAD market and their business delivering utmost quality for its clientele.
Where do you see your brand five years down the line?
With the image EduCADD holds in the market today towards the satisfaction of our franchise partners and other clientele, EduCADD very soon would be seen as the leader of the CAD industry.
|Area||Investment||RoI||Breakeven||Total centres||Expansion plans|
|1000-1300 sq ft||Rs 13-23 lakh||25-35 %||18 months||48||Pan-India|