The Indian e-learning market valued at Rs 18.41 trillion in 2010-11 is estimated to grow at a CAGR of 20 per cent year on year. The emerging segment has attracted hefty investments and is slated to lead to strong growth opportunities. Read on to explore
The Indian education sector has witnessed a series of developments and changes in the last few years, which has resulted in the momentous increase in market size of the education industry. With increasing per capita income, national economic growth and enhanced technology it has become necessary to develop the structure of the Indian education sector. Private players have taken several initiatives for development of education infrastructure and quality. The emergence of new segments like e-learning is gradually shifting the education market towards new heights.
E-learning in India is still in its nascent stage. Though, many educational institutes have adopted the process of online admission and online result announcement, but the method of online teaching is fairly slow in India. However, some updated institutes conduct their exams online.
The e-learning is synonymous to classrooms without white boards and teachers. In this mode of education, students can get admission and can take exams online as well.
There are several online courses offered by foreign universities as well as Indian Universities and institutes, directly to students in India. However, the facility of e-learning is retrained mainly to metro-cities. This facility is yet to reach Tier II and III cities. To break the bars for the small cities few brands are getting organised and expanding their wings for franchise tie-ups. According to Ishan Gupta, CEO, Edukart.com said: “The franchisee can build business in more ways than one. He/she can make points of sale for selling online courses. Not only he can open up training centres and provide industry relevant trainings leveraging the course curriculum and certifications from EduKart.com.”
In India e-learning has emerged as a new education concept and has gained significance in the society. E-learning can open doors for people who want to access it at any age and any time. E-learning has many advantages which are leading to its enormous growth with time such as: transparency, accessibility, easy availability of learning materials, transcripts, live discussion at any point of time. Besides all these things it offers pocket friendly courses which one can pursue according to one’s comfort level and suitability.
Franchise players in the field
E-learning sector of India incorporates many organised brands that are spreading this easy learning nationwide. Some of the prominent names like EduKart.com, Appin Knowledge Solutions, NIIT, Aptech, Compark Education, TCY Online and many others. To impart e-learning in every nook and cranny the brands have opted for franchise route.
E-learning via franchising
Franchise has always been a helping-hand for unique businesses to grow, similar is the case with e-learning. With the growing trend of e-learning, these brands are taking it to higher levels with the help of franchising. There are many brands offering a profitable business opportunities to many aspirants. On the franchise model, Vikas Gupta, CEO, Compark Education said: “We have adopted the franchise route to reach every nook and corner of the country as we were facing a challenge in convincing the students to adopt the online service for preparing the students for entrance exams. Our franchising model is reachable to all the people who have the desire to get associated with the education sector as we have nominal fees and infrastructural requirements. We have adopted franchising for our e-services vertical, which is running successfully across the nation. Franchising has helped us in increasing the pace to penetrate the market and this is exactly what we are trying with Compark Education - TestMerit vertical.”
To acquire a franchise of e-learning the investment is according to brands franchise criteria which can vary from brand to brand. As mentioned by Gupta: “There is no franchise fee to attain the franchise of the brand. However, there is a minimum investment that has to be made for buying the courses upfront when one enrolls as a franchisee. The minimum commitment and expected business will vary from state to state from Rs 20 lakh to Rs 1 crore. Similarly for any franchise in a city as well, there will be no enrolment fee. But a minimum commitment for the courses will be made. This could vary between Rs 1 to 10 lakh depending on the city and the location.”
Culture of e-learning has just started in India and it has long way to go. The sector offers rewarding opportunities for many aspiring entrepreneurs as it is emerging rapidly.