Online marketing has come a long way since it was introduced to the entrepreneurs in India especially in franchise businesses. Adding to these techniques is e newsletters an emerging mode targeting greater audience with a personal touch. A review
E newsletters are emerging as a popular and appealing online marketing tool for franchise businesses. Franchisors run their franchise businesses through their franchisees. On one hand, it is through e-newsletters, franchisors are targeting the nation as a whole where as franchisees on the other hand are representing the local areas. Both have wide data base of confirmed, prospective and old customers or clients. Further, it addresses, and educates the customers about the latest developments of the company in terms of new products and offers, growth, success, and benefits. E-newsletters are the best source that not just inform and educate the consumers, but also give a personal touch to it. Increasing number of franchisors is making e-newsletter a part of their marketing tool to connect with their clients for the benefit of their franchising business. Before going in to the details of advantages and significance of e-newsletters, let us first understand what e-newletters are.
E-newsletters are electronic newsletters sent via technology enhanced mediums such as e-mails or group mails. It is an excellent way to market your brand and to stay in touch with your clients. Newsletters sent through electronic medium have the advantage of any time anywhere accessibility which is easily managed. It is a useful means for the franchisors to maintain the network as well as promote its products and services to the customers. Moreover, with word of mouth advertising, it helps you to get new clients. Loyal customers who keep getting your newsletters would surely talk about your company to different people. However, an e-newsletter has to be made and designed correctly to fulfill its objective of creating and winning more clients and customers. The article would provide essential guidelines for designing an e-newsletter.
Creating a flawless newsletter
As it has been mentioned that e-newsletter is a useful device in franchising, nevertheless a newsletter which is not properly designed and made can lose its customers and fail its objectives to get clients. Therefore, it is imperative to make a flawless newsletter to impress loyal as well as potential customers. Below given are few guidelines for devising an e-newsletter.
To end, it can be said that e-newsletters gives the first impression of your franchise business. So meticulously plan your e-newletters so as to attract more footfalls at your franchised stores.