The Indian designers are gaining prominence with the rise of preferences of designer wear among the masses. Let us have a look at the franchising prospects in the growing designer wear industry.
The designer wear is one of the fastest changing industries in the world today. Designer wear has gained more acceptance in the Indian market in the recent years. Earlier its scope was limited to the rich and famous only but with the changing times, designer wear has found its acceptability in the escalating middle class also. Our society relies on fashion as a form of expression, which is why designer clothing is gaining so much of recognition nowadays.
Franchising in designer wear
The designer wear industry is expanding by leaps and bounds. Opening up of company owned stores all over the country and abroad is not possible as it requires massive investment and management. So keeping this in mind, designers are taking up franchising to expand their business. Franchising in designer wear business is proving fruitful as it is serving to increase the brand visibility along with the sales. Franchising offers designers with a cost effective and market friendly method to enter fresh territories. It also allows a company to expand the brand presence while retaining control over the business. As franchising opportunity helps to overcome the difficulties posed by the chain of company owned outlets thus, it is becoming more popular in geographically and culturally diverse locations like India. Likewise in the designer industry, franchising holds great opportunities and acceptance. Once a brand is built, the best way to reach out to the market is via franchising.
There has been an increasing awareness of designer wear among the middle class as they have become more brand conscious and are setting preferences for branded clothing. For this reason, fashion designers have realised that they not only have to cater to the elite clientele, but also to the masses belonging to the middle and upper middle class to be successful in India. For this they opted for clothing franchise option.
Here are some factors responsible for the growth of designer wear industry:
To conclude, it can be aptly said that the designer wear industry in India is booming due to the rise of fashion conscious public. Thus, designer wear will constantly grow at this pace and soon will create a niche in clothing franchise and retail segment.