Hotline: 1800 102 2007
Hotline: 1800 102 2007
Search Business Opportunities
Emerging 2015-06-22

Designed to lead

By Senior Copy Editor
Designed to lead

Leather bags and accessories brand Hidesign considers both online and offline business formats very important, and lays equal importance to both of them. In an interview with Franchise India, Dilip Kapur, President, Hidesign, throws more light on this aspect.

E-retailing of accessories is witnessing good growth. How are you managing your offline sales?

We view e-commerce as one of our channels through which we distribute Hidesign. We expect experience to be similar and nice. We ensure certain amount of parity to protect offline by ensuring our core styles are not discounted at any time of the year.

How is your brand’s online presence and what measures do you take to strengthen it?

Strength of a brand is to ensure that all major e-commerce players consider Hidesign important for the business. We ensure that they offer us full experience of the brand through shop-in-shop with all the brand values and stories coming through strongly. Finally, our own website ensures that the full story of the brand is represented the way we wanted.

Which business model do you follow?

We follow similar business model across all our channels. We don’t believe our customer wants different models across different channels with small changes. The essential character of the brand can’t change and shouldn’t.

What are the latest trends in bags, watches and eye wear market?

Retro shapes like classic round sunglasses are in vogue this season. For bags, work totes in neutral and classic shades are in trend.

What are your expansion plans?

Hidesign would continue to be the leader in India and will establish itself as credible and distinct brand in the international market. We want to be a leader internationally in the ecologically conscious and sophisticated consumer market that loves a natural look. We are looking at brand extensions such as footwear, pens and stationery those appeal to the same consumer base. We are also looking to expand our airport stores, international expansion- majorly in USA, Gulf and Singapore.

Comment
image
image
image
Related opportunities
  • Other Vocational Training
    National Award Winner for Year 2017,having 45+ centres across India..
    Locations looking for expansion New Delhi
    Establishment year 2009
    Franchising Launch Date 2012
    Investment size Rs. 5lac - 10lac
    Space required 1200
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater New Delhi New Delhi
  • Professional Education coaching
    Aboout Us: Speciality Certified Medical Assistant a certification body of the..
    Locations looking for expansion Haryana
    Establishment year 2010
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required 1000
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Faridabad Haryana
  • Kids & Infant Products
    Want to be financially Independent? Want to work with convenience..
    Locations looking for expansion Gujarat
    Establishment year 2006
    Franchising Launch Date 2014
    Investment size Rs. 50 K - 2lac
    Space required -NA-
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Ahmedabad Gujarat
  • Piping electrical & wiring
    About Us: Concrete Homes, a brand owned by Shreekha Infra Solutions(SISCON),..
    Locations looking for expansion Andhra pradesh
    Establishment year 2009
    Franchising Launch Date 2019
    Investment size Rs. 30lac - 50lac
    Space required 1000
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Shaikpet Andhra pradesh
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories

Free Advice - Ask Our Experts