Logo forms an important element of branding. Branding is not just a need rather a necessity for a franchise business. The article provides a guide for entrepreneurs, planning to start a business along with the benefits of a professionally planned branding
The design of a logo, quality of the brochure, and marketing strategies speak volumes about the business. Branding is a one-time exercise, because an entrepreneur can not change the design of his logo every now and then. A logo is a symbol that aptly defines the business. It acts as a mirror that reflects the image of the company.
Engaging professionals in designing logos for the business is especially required in case the entrepreneur wishes to expand his business via franchise route. Logo forms the primary aspect of branding. Brand image plays a significant role in franchising and the logo reflects the reputation of a brand. Thus to impress up on the aspiring entrepreneurs, it is essential for the franchisors to appear credible to them.
Planning a logo
Even before taking up professional assistance in designing the logo of the company few things need to be kept in mind. As Samit Lakhotia, Business Development Head, Re-Feel, highlights, “A logo creates a recall value among the minds of the customers. Franchisees and customers identify the company with its brand. Therefore it should be easy and simple.” Find below some tips to be considered while designing the logo:
Language and words: A logo that is clear and simple would be easily understood by the clients. Clients would find it easy to remember the logo.
Colour contrast: Selecting colours wisely for your logo is important. The colour combination should be relevant and apt that suits the business image. Commenting on this Lakhotia says, “A logo should never be more than two colours.”
Readable font: Any words which are there on the logo should be in big fonts so that they are easily readable. The words should be in proportion to other visual or graphic elements used in the logo.
Versatility of the logo: Remember that a logo has to be used in different formats like in business cards, company’s brochures, letterhead etc. It cannot be applied in the same size in all these places. Therefore, make sure the logo retains its impact in different sizes and different medium like online or printed.
Permanence of logo: As a company grows and expands through franchising, the franchisor may feel that the logo needs some changes in order to accommodate new ideas, products, marketing campaigns etc. Therefore, while making a logo it should be visualised how it would appear with slight changes and whether the changes can be incorporated successfully.
Benefits of well designed and defined branding
Read on for an insight about the importance of branding via logo and other well designed marketing tool for franchisors for attracting more customers as well as franchisees. Below are some of some of the benefits of a professionally designed logo and its importance in franchising:
To conclude, it can be aptly said that efficient branding leads the way to a successful business and this is essentially true in case of businesses that are franchised. So, all you aspiring entrepreneurs who wish to expand their businesses plan your logo right.