Hotline: 1800 102 2007
X
Search Business Opportunities
Health and fitness 2016-05-12

Deploy Investment to Gain Nutrition

The Indian nutraceuticals industry is expected to grow at 20 per cent to USD 6.1 billion by 2019-2020 due to rising awareness about health and fitness and the changing lifestyle offering a luring streak for potential investors to enter this industry.

Deploy Investment to Gain Nutrition

Market Overview

According to a report by business consulting services firm, RNCOS, the nutraceuticals industry in India is about USD 2.2 billion and is mainly focused in the southern region, followed by the eastern region with three major states of Andhra Pradesh,Tamil Nadu and West Bengal.

The Indian nutraceuticals industry is expected to grow at 20 per cent to USD 6.1 billion by 2019-2020 due to rising awareness about health and fitness and the changing lifestyle.

How to start a Nutraceuticals business

Starting a nutraceuticals business India is not a rocket science hoax and can surely promise a high return on investment if followed by the right guidelines and approach.

Evoluting into a Manufacturer

Setting up a manufacturing unit of a nutraceuticals business in India is not just limited to meet the basic demands, but has moved on towards a better product innovation, branding and customer satisfaction through the rising consumer awareness.

The Manufacturer’s Checklist

  • Infrastructure meeting the appropriate guidelines
  • Regulatory Certification
  • Pharma Doctors or Chemists,
  • A Big Investment, Manpower,
  • Distribution Leads,
  • Follow GMP( Good Manufacturing Practices),
  • GCP(Good Clinical Practices
  • GLP(Good Laboratory Practices)

Join Hands with a Manufacturer

Whereas, people who want to play on a small margin or are limited by their capital can also enter this industry via franchising through connecting with contract manufacturers or major pharmaceutical players.

Joining hands with a contract manufacturer can surely save a lot of time and money if the investor has an exact formula for the product that he/she wants to distribute in the commercial market. However, the process can be compressed if joined hands with an experienced player who has embarked its roots into the market. Collaboration helps the franchisor to expand the reach of its brand into new markets and saves a lot of resources for the franchisee such as:

  • Train people
  • Maintain equipment
  • Quality control
  • Create a Standardized Format
  • Manufacturing
  • Creating a brand name
  • Designing
  • Packaging & shipping

Why en Route to Franchise

India has a massive population and is growing at a exponential pace, entering the nutraceuticals sector through franchising can be a sure shot profitable alliance for both as there is a big vacuum for the demand of the products and despite various distributors, the industry has a lot to offer to new aspirant investors.

Dr. Muhammed Majeed, Chairman, Sami-Sabinsa Group of Companies: “Franchising has been instrumental in boosting the reach as there is no common market since every location has its direct selling representative(franchisees) making the products available to the unreachable markets.”

The Need for a Digital Space

Despite being a cost effective model, moreover every business in today’s era needs a digital platform to advertise and market its brand, new additions in the product range or may it be a marketing event. As there is no hardcore brick and mortar USP followed in this model, a strong digital presence is desperately needed.

Pushkin Agarwal, Director, Cortina Labs: Digital India is a boon for every industry as it helps companies gain a wider audience right from day one of their operations, but when it comes to selling medicinal products online there is still an ambiguity as there are no set of rules for pharmaceuticals.

The Target Markets

The increasing zest to stay healthy has created a big room for the need of nutraceauticals, however the current market scenario states that there is a need for quality products in the tier 2 and tier 3 cities.

Future Prospects

It is expected that India will be a strong market for nutraceutical products as the players in the industry will be a combination of large multi nationals, Indian companies using proprietary formulations and small players who constitute the unorganized market. Multinational companies have set up production facilities in India and this will eventually help small players to share a piece of this industry through the franchising channel. 

Comment
Related opportunities
  • Quick Service Restaurants
    About Us: Tarbouche, ,meaning the brimless red cap worn by Turkish..
    Locations looking for expansion Karnataka
    Establishment year 2016
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required 100
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Bangalore Karnataka
  • Electronics and Electrical Components
    About Us: We are Manufacturers, Suppliers and Distributors of SENSORS and SENSING..
    Locations looking for expansion Maharashtra
    Establishment year 2014
    Franchising Launch Date 2014
    Investment size Rs. 50 K - 2lac
    Space required 70
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Mumbai suburban Maharashtra
  • Preschools
    About Us: The brand proven for revolutionary change in education sector...
    Locations looking for expansion Delhi
    Establishment year 2015
    Franchising Launch Date 2015
    Investment size Rs. 10lac - 20lac
    Space required 3000
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater New delhi Delhi
  • About Us: Established in 2017, Headphones Lounge is trendiest addition in Nightclub,..
    Locations looking for expansion New Delhi
    Establishment year 2017
    Franchising Launch Date 2018
    Investment size Rs. 1 Cr. - 2 Cr
    Space required 2500
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Delhi New Delhi
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories

Free Advice - Ask Our Experts