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Food and Beverage 2009-10-29

Delicious benefits

If you are an aspiring entrepreneur and the very thought of cakes and freshly baked cookies tantalise your taste buds then bakery business is the best option for you. Bakery franchise is an evolving business today. Let us discuss the prospects of bakery f

By Ramanjit KaurFeature Writer

Franchise of a bakery business requires low investment yet it reaps high profits. A franchisee can specialise in baking mouth watering products like pastries, cakes, biscuits, breads, donuts, muffins, pies, cookies and lots of other things. The franchisee can also combine his bakery business with a café for raising his profits. So, taking up a bakery franchise is a modern way to aspire the food entrepreneurs to own and operate their own bakery businesses.

Indian bakery industry is worth of Rs 69 billion. Out of this, breads and biscuits hold 82 per cent share. It is considered as the largest sector of F&B industry and is becoming more organized gradually. Over the years, it has become the backbone of the food industry and is gradually moving towards the pinnacle.

Prominent Players

Most of the renowned bakery players such as Cookie Man, Mr Brown, Cinnabon, Daily Breads, Muffins, Monginis and many others are expanding pan India and across the globe through franchise route.  The expansion of these brands is providing ample opportunities to young aspirants to get started and earn good profits. According to Kaushik Roy, CEO, Daily Breads Gourmet Food I Pvt. Ltd, "Scope of expansion through franchising is rapid than through company-run outlets. Franchisees contribute towards the capital, and the motivational contributions are higher since the franchisee earns from the business."

Ingredients to be a successful franchisee

As a franchisee you have to recognise this fact that you cannot rely solely on the brand name, you have to work hard to retain your customers. So, dedication and hard work are two important key points that help you reap the benefits of success. The franchisors usually provide their franchisees with a well established brand name, number of secret recipes, training, guidance and support for marketing and advertising. So, even if you are a novice in the bakery industry, you do not have to worry. As SBP Pattabhi Rao, President, Cookie Man says, “We help our franchisees in every step possible to ensure that every retail store has a smooth operation and operates as a profit centre.”

Gratifying consumers’ needs and wants

It is essential for the franchisees to keep themselves up-to-date regarding the new trends and techniques to bake delicious products. It is a perfect business for those who are really interested in establishing a business in food industry. As a franchisee, it is very important to learn the food safety measures, health and hygiene, and safety issues of your work place. This not only helps you to get a hold on your bakery business but also allows you to concentrate on the quality production of goods that is the key to make your customers happy.

Owning a bakery franchise can be motivating and gratifying only if you can invest not only your valuable money but also your priceless time and effort in it. It is a great business that will not only suffice your taste buds but also produce sumptuous profits.

Comment
Anoop Bhatnagar : 16, Oct 2009 at 09:30 AM
Training and orientation is must for every small or big business. Most of the businees people fail due to low interest in Training and smart enough to say that they know every thing about the business they are joining. Customer service is the fore most important aspect of any business. Well it is execellent article. Keep posting. Thanks.
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