Operational since 2002, Exotic Decor's Notion, a luxury flooring brand envisions of being the high quality focused company in India. Akash Saini, Director, Exotic Decor shares the brand's entrepreneurial journey so far and what lies ahead...
What kind of business opportunity do you offer to the potential edupreneurs and where do you foresee it in next five years.
Flooring business is growing with annual growth of 30-35% every year. We see people are opting for more high quality wooden floorings, due to the awareness in changing trends for lifestyle and home décor. We see wooden flooring to be minimum 20% of the entire flooring industry.
As the industry is expanding, at what point of time you thought of expanding via the franchise route?
Majorly flooring business in India is much unorganised. And we believe the industry needs a change and to be more organised. If the company is focused on quality and able to service the client, then one should think of franchise.
Brief us about your entrepreneurial journey so far.
My journey has been excited and full of adventures. We started notion with the clear focus and plans. Company brief attached.
What kind of training and support do you offer to your franchisee?
We do provide full training about product, specifications, sales & also software.
Kindly share with us its inception and growth. What is the major growth driver of your brand?
Our inception was in 2002 and been growing year by year. And then if we talk about the major growth driver, we see new add on of products and franchise route was the major game changer.
∙ Year of starting franchising : 2013
∙ Total Investment : Rs 8-15 lakh
. Area Required : 300+ sq. ft
. Preferred Location : Commercial space in high traffic road, or sanitary market.
. RoI: 30-35%
∙ Expected break even time: 1 year
. Number of franchisees owning more than one unit: 2
. Current number of outlets : 33