Hotline: 1800 102 2007
Search Business Opportunities
franchise aspects 2015-11-30

Curious case of digitization in franchising

Leveraging on new and old technology in today's franchise business, digitization has taken the front seat in all sorts of work. It is not only the most important tool but a vital part to run the business. Here are some of the instances where digitization

By Yamini S Verma, TFW Bureau Sr. Sub-editor

Be it retail, services or F&B sector, brands across sectors are now looking forward to digitize their business model to improvise their operations, competency, sales and marketing and to attract greater footfall. Digitization has lead to the enthralling business concepts and has helped the franchise brands in their expansion plans. Technology space offers growth opportunities to both the franchisees and the franchisors in terms of revenues.
Technology has enabled the franchisors in yielding massive returns., a kids retail brand works on a hybrid business model and incessantly aims at creating an ecosystem in the niche by providing a well-integrated offline as well as online option for parents to avail whatever product or brand they needed for their kids. Supam Maheshwari, CEO and Founder, asserts: “To make shopping a delightful experience, we installed kiosks at our stores. The kiosk innovation has made it exceptionally easy for customers to browse through 90,000 products listed on” 
Tech step ahead

In recent times, several franchise brands have adopted digitization or many e commerce brands have roped in franchising brands to strengthen their network. Dunkin' Donuts, an American doughnut chain has forayed into packaged products to increase its consumption in India and has tied up with online grocery delivery platform Grofers to deliver its packaged and fresh products at consumers' doorsteps. Similarly, the US –based burger giant, Burger King has joined hands with Swiggy, an online food ordering application for a quick and seamless ordering experience. Swiggy will be its exclusive pan-India partner and will take care of their logistics for all 23 outlets in Mumbai, Pune, Bengaluru, Delhi and Gurgaon.
Shivanandan Pare, Head, opines: “Trendin evolved from simple philosophy. We started e- retailing in March 2013 for all Madura brands and later for Pantaloons too. Citing the faster growing future segment of digital consumerism in retail industry, we came up with our online store. E-stores have great demand and potential among new generation buyers.”
He adds: “Trendin has three types of customers first, analogue- analogue, where the customer sees and buys products offline, second, where customer browses online and buys offline and third digital consumers, who browses as well as buys online. The third category is fast growing and most relevant and we cater to this section of buyers.”

Biz vice- versa

According to Anushree Srivastava, Deputy General Manger / IT/ New Ventures / IRCTC New Delhi, IRCTC has evolved in recent times creating avenues for one and all. Till date, the website has reached the count of Rs 13.45 lakh transactions and in future it might tie up with car ride companies too. “Apart from these, we have 1.5 lakh principle service providers on board and we are offering products like tourism and travel to the customers other than rail. I am happy to announce that big f&b giants like KFC and Mc Donald’s are soon to come on board to serve our passengers,” she says.

Related opportunities
  • Competitive Exam Coaching Institute
    SpeakEnglishGym:Home-based, or Center-based (The ONLY Speaking-based Learning System for Reading,..
    Locations looking for expansion Maharashtra
    Establishment year 2006
    Franchising Launch Date 2015
    Investment size Rs. 2lac - 5lac
    Space required 0 - 750 Sq.ft
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Pune Maharashtra
  • Casual dine Restaurants
    About: Desi Vibes specialized in authentic Mughlai and North Indian cuisine.The..
    Locations looking for expansion Delhi
    Establishment year 2005
    Franchising Launch Date 2014
    Investment size Rs. 50lac - 1 Cr.
    Space required 1800
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • Meat & Chicken Shops
    About:Founded in 2016 by a self-professed, ardent meat lover, TenderCuts..
    Locations looking for expansion Tamil Nadu
    Establishment year 2015
    Franchising Launch Date 2017
    Investment size Rs. 20lac - 30lac
    Space required 1000 - 1200 Sq.ft
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Chennai Tamil Nadu
  • About:Mr. Chander Kamal Baljee, Managing Director of Royal Orchid Hotels..
    Locations looking for expansion Karnataka
    Establishment year 1987
    Franchising Launch Date 2016
    Investment size Rs. 2 Cr. - 5 Cr
    Space required -NA-
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Bangalore Urban District Karnataka
Insta-Subscribe to
The Franchising World
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories