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Advisory 2011-01-04

Coordination: Mantra to Franchise Success

The franchise system is a mechanism developed by the franchisor and executed with the help of channel partners called franchisees. Thus coordination of the entrepreneurial and managerial qualities of both the franchisors and franchisees is imperative for

By Ramanjit Kaur Feature Writer

A franchisor is the brain child of a franchise model. A passionate entrepreneur, with his gaze fixed on the horizons, creates, innovates, develops and runs the franchise system. Similarly, we cannot ignore the significance of the role of a franchisee in running a franchise system successfully. In short, the entrepreneurial spirit of a franchisor and managerial instinct of franchisees go hand-in-hand to establish a franchise business.

Ideal franchisor

It is true that the framework and structure of the franchise system is meant to favour the franchisors but realising the fact that a franchise business cannot succeed without franchisees, majority of the franchisors provide complete hand-holding to their franchisees. As per Rod Young, ED, DC Strategy, “Fundamentally, a franchise system and the franchise agreements that establish its contractual framework are the property of the franchisor. Therefore, in general, it favours the franchisors but offers enormous opportunities and leverages to the franchisees.” While Chandrajit Narra, MD, HiQ Business Solutions Pvt. Ltd, National Franchisor for Sir Speedy says, “Franchising brings the local knowledge of customers and practices to the table and for us, franchising is the way to keep focus to create and better the customer experiences. Thus, we ensure the success of our franchisees by providing them with the required knowledge and hand hold for growth and profit.” The entrepreneurial spirit of franchisors and their

quality to give wings to their dreams   sets them apart. They are imaginative, risk takers, forward looking, and optimistic who are spurred in part by a desire to create and establish a world class franchise system for themselves and their franchisees.

  • Role model and leader: Being the head of the company, you are the futurist who defines the probable directions of the company. Everyone, be it the employee of the company or the franchisees, look up to you for knowledge and experience for business growth.
  • Authentic information source: Adequate information about the company is important for both the franchisors and franchisees. They    are interested in knowing the fact that from when and where the company has emerged. So, as a franchisor you have to create a strong impression about the origin of your company.
  • Dynamic personality: Being a franchisor, you are the ambassador of your company for your employees and franchisees. It is congruent with the mission, vision and values of the company. As you are the face of the company, you should have the charisma and an amazing conversational style to leave an everlasting impression on your employees as well as franchisees.
  • Analyst: As you have already spent years in the industry establishing your business, you should communicate well to your employees and franchisees what you stand for. You should convincingly able to convey the reasons of your disagreeing with others.

Ideal franchisee

Despite of all these qualities, it always takes two to tango. In other words, a franchisor alone cannot make it happen without the proper support and co-ordination of the franchisees. The franchisees are akin to the managers of the company who work jointly to expand the business to new geographical areas of the world. As Donald Boroian, Chairman and CEO, Francorp says, “A franchisor cannot give his business to anyone but to the person who is his manager or has managerial qualities to run and handle the franchise business successfully and profitably.” This is because of the fact that being a franchisee, you need to work on many levels and serve multiple roles just like the manager of a company. It is like steering a ship safely to home by taking into account the weather, speed, available rations, crew performance, teamwork, and probability of facing dreadful problems. But to get succeeded, franchisees need to underpin some personal qualities as well such as responsibility, sensitivity, moral courage, and sound judgment.

In nut-shell, a franchise business is like a ship, which will always benefit from a creative navigator (the franchisor) who plots the route and steady hands (of the franchisees) at the steering wheel. Thus, proper coordination between the franchisor and franchisees will always facilitate franchise growth.

A franchisor is the brain child of a franchise model. A passionate entrepreneur, with his gaze fixed on the horizons, creates, innovates, develops and runs the franchise system. Similarly, we cannot ignore the significance of the role of a franchisee in running a franchise system successfully. In short, the entrepreneurial spirit of a franchisor and managerial instinct of franchisees go hand-in-hand to establish a franchise business.

Ideal Franchisor

It is true that the framework and structure of the franchise system is meant to favour the franchisors but realising the fact that a franchise business cannot succeed without franchisees, majority of the franchisors provide complete hand-holding to their franchisees. As per Rod Young, ED, DC Strategy, “Fundamentally, a franchise system and the franchise agreements that establish its contractual framework are the property of the franchisor. Therefore, in general, it favours the franchisors but offers enormous opportunities and leverages to the franchisees.” While Chandrajit Narra, MD, HiQ Business Solutions Pvt. Ltd, National Franchisor for Sir Speedy says, “Franchising brings the local knowledge of customers and practices to the table and for us, franchising is the way to keep focus to create and better the customer experiences. Thus, we ensure the success of our franchisees by providing them with the required knowledge and hand hold for growth and profit.” The entrepreneurial spirit of franchisors and their quality to give wings to their dreams sets them apart. They are imaginative, risk takers, forward looking, and optimistic who are spurred in part by a desire to create and establish a world class franchise system for themselves and their franchisees.

  • Role model and leader: Being the head of the company, you are the futurist who defines the probable directions of the company. Everyone, be it the employee of the company or the franchisees, look up to you for knowledge and experience for business growth. 
  • Authentic information source: Adequate information about the company is important for both the franchisors and franchisees. They    are interested in knowing the fact that from when and where the company has emerged. So, as a franchisor you have to create a strong impression about the origin of your company. 
  • Dynamic personality: Being a franchisor, you are the ambassador of your company for your employees and franchisees. It is congruent with the mission, vision and values of the company. As you are the face of the company, you should have the charisma and an amazing conversational style to leave an everlasting impression on your employees as well as franchisees. 
  • Analyst: As you have already spent years in the industry establishing your business, you should communicate well to your employees and franchisees what you stand for. You should convincingly able to convey the reasons of your disagreeing with others.

Ideal Franchisee

Despite of all these qualities, it always takes two to tango. In other words, a franchisor alone cannot make it happen without the proper support and co-ordination of the franchisees. The franchisees are akin to the managers of the company who work jointly to expand the business to new geographical areas of the world. As Donald Boroian, Chairman and CEO, Francorp says, “A franchisor cannot give his business to anyone but to the person who is his manager or has managerial qualities to run and handle the franchise business successfully and profitably.” This is because of the fact that being a franchisee, you need to work on many levels and serve multiple roles just like the manager of a company. It is like steering a ship safely to home by taking into account the weather, speed, available rations, crew performance, teamwork, and probability of facing dreadful problems. But to get succeeded, franchisees need to underpin some personal qualities as well such as responsibility, sensitivity, moral courage, and sound judgment.

In nut-shell, a franchise business is like a ship, which will always benefit from a creative navigator (the franchisor) who plots the route and steady hands (of the franchisees) at the steering wheel. Thus, proper coordination between the franchisor and franchisees will always facilitate franchise growth.

Comment
Sarat Kadambi 13, Sep 2010 at 07:34 PM
The article is really helpful for young aspirants like me.Would like to meet some prospective franchisors and explore opportunities.
asokan 14, Sep 2010 at 12:22 AM
i am looking to start a frachise business. but my problem is unsufficient finance. I am from kerala. any franchiser can help me?
dilip kumar 14, Sep 2010 at 02:44 AM
actually i myself wanted to start a business but due to shortage of funds i am unable to start a business can you suggest any franchisor who will be able to help me start my business.
Ankur mehrotra 16, Sep 2010 at 07:37 PM
Yeah I got the resort .I had contacted many franchisors from this plateform but none of them matures because shortage of funds.I hope o got the resque here.Please pas on my case to franchisor that are willing to help in Finances.
Suresh.D 18, Sep 2010 at 03:43 AM
Dear Sir, I am intersted to take up any Franchise that gives me a good returns provided with my hardworks. kindly inform for if any good franchise is available so that i take it for my future run. Thanks,
satish 22, Sep 2010 at 11:33 PM
I Have a shop having 200 sq.ft. usable area nicely done-up with sufficient lighting & a/c. I am looking for franchisor who can do furniture/ interior to their requirement w/o cost to me & offer revenue shearing type fr.model. Satish :2010-09-22 09:04:07
sonal 26, Jun 2011 at 03:18 AM
I would like to know more about the Employment Arrangement. i want to start a franchise but share the same woes as above aspirants. would appreciate assistance from your end.
Suresh.D 27, Jun 2011 at 02:19 AM
I have a 1200 sqft readily built area at the Kammanahalli commercial hub area. I would be interested to take business as franchisee unit from any comapany that offers me thier support on profit sharing business. Please let me know if anyone interested.
sumit singhal 30, Jan 2014 at 03:04 PM
Dear Sir,The article is very very inspiring and with great positivity.I am 36 year old living with my wife and two small kids and looking for a franchise in dehradun where the source of funds is an obstacle for me.i am a hard working person and can assure gud returns for any company basically in fashion or hospitality.i have 12 years of hardcore and managerial experience in sales.
suresh kumar 01, Dec 2013 at 08:45 AM
dear sir i am looking for energy man to start a franchise business
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