Hotline: 1800 102 2007
X
Search Business Opportunities
Food and Beverage 2010-09-28

Celebrating success with food franchise

By Sub Editor
Celebrating success with food franchise

With the dream to create a hospitality product with character, personality and attitude, Paloma Hospitality came into being. Paloma has recently adopted the franchise route for expansion of Tawaah restaurant. In an interview, Sandeep Pusdekar, Director, Paloma Hospitality, informs about the future plans of the brand.

Abha Garyali (AG): Share with us the origin of Paloma Hospitality.

Sandeep Pusdekar (SP): Paloma Hospitality is my brain child. It came into being by way of an ambition to create a hospitality product with character, personality and an attitude of its own.

AG: When was the brand ‘Paloma Hospitality’ created? What motivated you to adopt the franchise route for expansion of Paloma Hospitality?

SP: Paloma Hospitality was created a year back. We adopted the franchise route as it is the best way to expand with lower investments in real estate and scale up faster within city and even outside city limits.

AG: Do you face competition from other organised and unorganised hotel players in this category? What strategies have you employed for handling the competition?

SP: We face competition from different sectors. We try to beat this competition by our reasonable prices, and quality products and services. Moreover, we offer more value to our customers than our competitors.

AG: What is the USP of Paloma Hospitality?

SP: Our USP is that we believe in celebrating food rather than selling it. Our company is quite flexible and can mould according to the needs of our customers.

AG: Paloma Hospitality is planning to expand their restaurant brand ‘Tawaah’. What are your plans for it?

SP: We have plans to open at least six outlets in a mix of both franchised and company owned outlets. The company will be looking forward to start a non-vegetarian fine dine Tawaah restaurant.

AG: What can you foresee about the future success of ‘Tawaah’ in Maharashtra and the rest of India?

SP: Tawaah has a very acceptable menu and service concept. We call ourselves a street food service restaurant that serves food for all tastes and customers across different economic groups. Therefore, we will have no problem in opening up in B and C towns. Moreover, the menu offered is not so labour intensive and the labour required is available all over India.

AG: What are the qualities and the criteria for the selection of your prospective franchisees? How much investment is required by them?

SP: The selection criteria for our prospective franchisees are generally based on the aptitude towards the restaurant industry and available location for Tawaah outlet. They need not be from the hospitality sector. Work experience of minimum three months is required in this sector. A total initial investment up to Rs 50 lakh is needed by the franchisees.

AG: What are your future plans in terms of expansion through franchising?

SP: Presently, we are putting all our efforts in expanding and popularising the concept of Tawaah in Pune. After finishing this, we can be better equipped with centralised kitchen, food processing unit, and logistic infrastructure. This would help us in further expanding our brand in areas like Nashik, Kolhapur etc.

AG: How many franchisees do you have in India and in which cities?

SP: As of now we have only one restaurant in Pune. We are a new company with high aspirations and zeal to succeed.

AG: How will the company support and train the franchisees?

SP: We would support our franchisees by cross training, shop floor supervision, and training manuals during start ups. Also, we provide on going annual training to them. We also take care of the hygiene factor in all our franchised outlets.

Comment
Related opportunities
  • About Us: Euro India Fresh Foods Ltd is a ISO 22000:2005..
    Locations looking for expansion Gujarat
    Establishment year 2009
    Franchising Launch Date 2018
    Investment size Rs. 10000 - 50 K
    Space required 400
    Franchise Outlets -NA-
    Franchise Type -NA-
    Headquater Ahmedabad Gujarat
  • Fine Dine Restaurants
    Want to run your own traditional food family restaurants? Partner..
    Locations looking for expansion Lakshadweep
    Establishment year 1974
    Franchising Launch Date 2012
    Investment size Rs. 2lac - 5lac
    Space required 300
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Lakshadweep Lakshadweep
  • Others Food Service
    ABOUT Chicken Adda: Chicken Adda is best described as indescribable ...
    Locations looking for expansion Madhya Pradesh
    Establishment year 2015
    Franchising Launch Date 2016
    Investment size Rs. 5lac - 10lac
    Space required 200
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Indore Madhya Pradesh
  • About WONDER KIDZ “The Concept School”: Products and Services: - Pre-School/Kindergart..
    Locations looking for expansion Madhya pradesh
    Establishment year 1999
    Franchising Launch Date 2006
    Investment size Rs. 5lac - 10lac
    Space required 1000
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Bhopal Madhya pradesh
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories

Free Advice - Ask Our Experts