The Casual Dining format contributes to more than 33 percent of the total market share of the organized food industry and is further pegged to increase by 33 percent by 2021.
According to NRAI food service data, India’s private final consumption expenditure accounts for 60 per cent of the total GDP and is predicted to reach $2.4 trillion by 2021.
Marathi cuisine is all about cooking styles, tradition and recipes according to the taste buds of the traditional Marathi population. India being home to various states, each state has its own authentic cuisine.
Why should anyone visit your casual dining place? It’s one question on which the entire success of your chain might depend on and should be carefully thought of.
“We did the trial before completely launching the outlet. We gave two choices to customers either sitting at jail and having food or observing people who are preparing food in the jail,†pointed Ojha, One of the Co-Founders.
The Dining out culture has evolved in india over time with casual Dine restaurants now forming the second largest segment (31%) of the chain food services market in India.
