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luxury retail 2012-10-21

Cashing on affordability for luxury brands

Navratras mark the beginning of festive season and the most auspicious time for shopping and weddings. Cashing on this festive spirit and to provide Indians an experience of luxury shopping is an upcoming luxury brand seeking franchisees for expansion.

By Abha Garyali Sub Editor

Indian weddings usually symbolises great pomp and show, extravaganza, license to shop till you drop and lot of expenditure on anything or everything. Wedding shopping is a lifetime experience and you can explore as many things as possible to celebrate the special occasion.

Cashing on this festive spirit and wedding season are Indian and international brands. Luxury brands are also making inroads to the market with the introduction of their latest creations and expanding their presence via franchise route. Till a decade back the nation was not at all aware of big brands that have become a part of our everyday life now. With increase in brand consciousness more and more people have become keener to spend some extra bucks on branded products. This can be understood by the expansion of apparel, food and beverage and other brands in tier II cities and towns. People from these cities have also accepted brands, both national and international. It shows that now it is time for Indian entrepreneurs to climb the ladder further and introduce luxury brands so that the middle class people also get the feel of owing Indian luxury products.

Luxury brands in India

India is not bereft from international luxury brands. Brands like Tommy Hilfiger, TAG Heuer, Armani, Gucci, Versace (the list is endless) have made a special place for themselves in India. Indians no longer consider these brands ‘out of budget’. The middle class, which consists of the major segment of population, are getting more inclined towards luxury brands. Looking at this popularity more and more international brands have entered the nation. Till a few years back the luxury brands were only visible at airports and few selected areas, where the elite used to visit. However, now it is quite common to come across these brands in malls or high streets as well. The trend indicates the acceptance of luxury brands by the middle class as well. Recognising this popularity, Indian entrepreneurs have also been encouraged to start a luxury brand and adopt the franchise route for its expansion.

Latest entry

Recognising the development Indian entrepreneurs who earlier were doubt of acceptance of extravagance among Indians have also stepped into luxury market segment.

Audelade: Luxury in franchising

Audelade is an Indian luxury brand known for its accessories including bags and shoes, which have rich work of gold and silver on them. The concept is the first of its kind in India. Indian consumers are always looking for newer and innovative products therefore the concept is being accepted and liked. This concept also gives customers an opportunity to spend money on a luxury product which is also an asset.  Kripesh Sanghvi, Director, Audelade shares: “Audelade is India’s first home grown luxury brand and not only do we aim at providing luxury products, we also deliver our customer with investment opportunity as  all our products have been hand woven gold in 14k, 18k  and 22k and 92.5 per cent sterling silver that is rhodium plated with anti- tarnish finish.”

Why franchise route?

The concept of franchising has become very popular with mostly all big brands taking the franchise route. As shared by Sanghvi: “Success is something every businessman looks to achieve through expansion and brand awareness. Audelade would also like to reach out to a bigger markets and the right target group by taking the franchise route.” He further adds: “Franchising gives an opportunity to reach out to a bigger audience and also build their brand name.

High investment with high profits

Being a luxury brand, Audelade needs a high investment by franchisees. Approximately an entrepreneur would need Rs 90 lakh to 1.2 crore for becoming a franchisee of the brand. Other requisites for a franchisee are that he should have great knowledge and good taste in luxury, which will help in providing the customers with the quality service which the brand, Audelade promises to deliver.

Look towards future

Acknowledging the acceptance of the brand by consumers it can be guaranteed that the concept would be successful with many others following suit. Sanghvi also said: “Although the concept is at its initial stages the future will have a lot of franchise outlets. This would be profitable for both the franchisor and franchisee.”

Roadblocks on the way

Audelade provides a product which has never been seen before, this is a challenge in itself, as it becomes difficult to educate the people for the same. Finding a proper location for its outlet can also be a challenge. This would include the area, the type of competition around and the people that will visit the area, etc.

To conclude it would not be wrong to believe that Indians are now ready to afford luxury buying. Thus entrepreneurs aspiring to capture the attention of the people for luxury products and are ready to invest in luxury brands can explore franchise opportunity in the segment.

Comment
prashant.pakhidde 17, Apr 2012 at 08:12 AM
need frencise
Anirudh kumar 20, Jun 2012 at 07:21 AM
Hi,\r\n i want to take a franchise in patna please let me more information about it.\r\n\r\n
naresh babu 11, Jul 2012 at 05:30 AM
i want to take a franchise in patna please let me more information
ANAND KULKARNI 11, Jul 2012 at 03:21 PM
i want to take a franchise of pathology lab for aurangabad mah.need more information.....
RH Shah 23, Aug 2012 at 12:42 PM
Want to start franchise in Navi Mumbai
DEEPAK SHAH 26, Aug 2012 at 01:29 PM
I AM INTERESTED IN FRANCHISE
dr abhinav mishra 04, Oct 2012 at 08:36 AM
i m intrsted in takin franchise in kolkata.....get me some more information about that....\r\n
RAMAN KUMAR BHAGALPUR (BIHAR) 20, Oct 2012 at 01:48 AM
i.want to interested in franchase
Pandya Prakash 26, Nov 2012 at 10:27 AM
We want to take franchise in Vadodara(Gujarat),kindly send complete project report.
Arjun 11, Dec 2012 at 07:06 AM
I am looking for a diagnostic center franchise in Mumbai
kundan kumar 13, Dec 2012 at 07:10 AM
i want franchiese in bihar from rs range 100000/ please give information.
Anirudh kumar 14, Dec 2012 at 08:11 AM
Hi,\r\n I am Non Medical profesinal but i have good relation with medical profesnals that by i want to take a franchise of callection centre in patna.
Anirudh kumar 14, Dec 2012 at 08:14 AM
Hi,\r\n\r\n I am non medical profesanal but i have good realtion with medical profesnal thans by i want to tame a franchise of callection centre.\r\n\r\nThanks
Nailesh 25, Nov 2013 at 07:31 AM
Hi, i am interested in opening a Franchise in Navi Mumbai.
satyendra dwivedi 03, Dec 2013 at 09:34 AM
i am looking for franchisee..........in jabalpur mp(india)
gautom banerjee 30, Dec 2013 at 02:01 PM
want apathology and diagnostic lab franchise in kolkata
sudhakar 03, Jan 2014 at 09:31 AM
i want to put a sample collection center in pitapuram, east godavari, ap . please give full details
gautom banerjee 07, Jan 2014 at 02:23 PM
i want to start a pathology and diagnostics centre in dumdum. please help me to realise my dream.
gautom banerjee 14, Jan 2014 at 02:35 PM
dear sir, can you please give me your address and time , so that i can talk about this.
gautom banerjee 14, Jan 2014 at 02:37 PM
please send me the details.
DR. ANIL JOSHI 09, Jan 2014 at 01:21 PM
I am owner of a diagnostic center having almost all Imaging facilities as well as Pathology Lab at a prime self owned premises since 1986. I wish to sell it
subir ghosh 06, Feb 2014 at 04:40 PM
Hi i want to take a franchise at NADIA(kalyani,ranaghat,krishnagar area)please let me more information ...and kindly sent your rate and franchise rate...
kastoori 21, Feb 2014 at 02:31 PM
Iam intrested to start path. lab and diagnostic centre in new delhi.Plese guide me.
A.I.DALVI 04, Apr 2014 at 07:51 AM
i want to take a franchise of pathology lab for kausa - mumbra - thane - mah.need more information.....
anil kapoor 21, Apr 2014 at 06:12 AM
i want to take franchise in south delhi as early as possible
Dr Syed Abuzar 26, May 2014 at 03:39 AM
I need a franchise of blood collection centre /lab.Please let me know more information
Rakesh 23, Jun 2014 at 02:37 PM
We are a healthcare group based out of Kolkata with presence in this sector since last 25 years..We are running hospital and diagnostic centers in and around kolkata and are looking for expanding our business in surrounding districts.Please let me know if you are interested
hem raj bhandari 31, Jul 2014 at 09:09 AM
i want to franchise IN kathmandu,nepal
HEM RAJ BHANDARI 31, Jul 2014 at 09:10 AM
i want to franchise collection center in kathmandu,nepal
syed sayeed 22, Sep 2014 at 11:48 PM
Need franchise at Hyd, Pls send me the detail...
Aasim 11, Nov 2014 at 08:44 AM
Diagno-Labs is offering franchisee options in India and offer and model is very lucrative
Anil Saxena 10, Dec 2014 at 08:23 AM
I m having around 9000 Sq.ft.area at a prime location in Shahjahanpur, Indl. Area Vigyan Nagar, NH-8, Near Nimrana (Rajasthan. I want to set up a diagnostic lab. with a sound financial partner or franchiser. awaiting response or more information if any.
Akhil 16, Dec 2014 at 02:56 AM
If any of you look to buy out running medical franchise in Navi Mumbai, do mail me with areas of interest and amount of investment.
Akhil 16, Dec 2014 at 03:03 AM
If any of you look to buy out a running medical franchise in Navi Mumbai, do email me with areas of interest, amount ready to invest.
dr. kumar jaswani 09, Jan 2015 at 07:54 AM
i want to start a diagnostic centre at bhilai chhattisgarh.if you can please guide me about the project.
dr. kumar jaswani 09, Jan 2015 at 07:56 AM
i want to start a diagnostic centre at bhilai chhattisgarh.if you can please guide me about the project.
ramni kant 05, Apr 2015 at 04:19 PM
Iam intrasted franchise in deoghar at Jharkhand
suman dutta 05, Jul 2015 at 08:44 AM
i am interested to get franchisee of your diagonostic centre.let me know the requisites
supriyo chowdhury 26, Aug 2015 at 04:07 PM
i am interested to receive your newsletter in my mail.
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