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Business services 2012-10-11

Caring for car bazaar biz

Rising number of cars and the need to keep them maintained, clean and fresh has led to the emergence of professional car detailing centres in India. Understanding this increasing demand and success of car detailing centres, many companies have taken the f

By Rita G Chauhan Sub-Editor

Buying a car and spending extra bucks on its maintenance is not a phenomenal task anymore. Today, it has evolved from being a luxury to a necessity and with increased disposable incomes people do not mind spending money on its beautification. Though car detailing industry is growing very fast and a number of market players are looking for aggressive expansion across India however, entry via franchise business model makes this industry more organised and reliable.

Need for Car detailing services

To enhance the price and value of their vehicle most used car dealer’s use detailing services. A well-groomed car needs washing, polishing and detail maintenance services on regular basis. Spending money on car care on regular basis is a good investment by its owner. A well maintained vehicle gives the feeling of pride to the owner and offers great resale value.

Industry growing via franchising

The market for cars detailing and beautification is going to change the way India keeps its cars. The current size of automotive industry is approximately 2.2 million vehicles per year, that is, the same or double as for their detailing. The number of cars for detailing is expected to grow year by year. Because of this increased need many new players are ready to embrace this segment and wants expansion and branding via franchising. Nitin Garg, Owner, Car Spa on wheel, a debutant player in car care industry, believes: “A car beauty clinic is a unique idea and has fascinated me to invest in it. Presently, this idea is giving me very good returns and I am looking for expansion. I firmly believe that for expansion, franchise model is the most feasible solution and it would help facilitate speedy professional growth.”

Why franchise route?

Due to the increased need of car care centres many young entrepreneurs are inspired to take up this business concept. They are ready to take the franchise route for good return and clientele. The reason behind expansion through franchising is the well established business model and brand name. Today, the client is conscious enough to prefer a branded car salon rather than small unorganised local units. So, franchising has become the popular route for business expansion. Companies expand their business via franchising and franchisees cash on the already successful brand. Also the concept does not require huge investment for its set up. However, for advanced detailing they need to spend on expensive machinery and workforce.

Key players in this field

In the western part of the world this business segment has been well established. It is a profitable business segment with wide expansion opportunities and has great potential, but in India it is still in its initial stages. With the growth perspective car care chains like Royal car spa, Carz Spa, Express Car wash, and Speed Car Wash are speeding up their franchise expansion all over India.

Express Car Wash

In an attempt to revolutionise the idea of car cleaning solutions, Manmachine Group, one of the most successful organisations in professional mechanised cleaning solutions and services has launched Express Car Wash. According to BP Tyagi, Head - Express Car Wash: “We offer prompt and convenient car cleaning services, first of its kind, which serves the purpose of past paced society we live in. Though initially, we expanded through our company owned outlets but then took the franchise route to expand rapidly across the nation.”

Speed Car wash

Speed Car Wash, an endeavour developed by LIV INDIA, is giving the car cleaning segment a new direction and work for awareness amongst car users about the car cleaning and detailing services for maintaining vehicle hygiene and beauty. The brand is doing its best for expansion and long-lasting clientele by expanding its original owners through franchise.

Carz Spa

Carz Spa offers a unique business opportunity for entrepreneurs and business people through franchise. It supports its partners through technology transfer, brand lease and all else needed by a franchisee to create a high profitable business.

Royal Car Spa

Royal Car Spa (RCS), a car detailing centre known for using of best car care products and advanced techniques for automobile beautification.  To became a leading car detailing centre RCS is expanding via franchise model and has a number of centres across India. It works for customer satisfaction by offering qualitative services at luxurious environment.

In addition other brands like Quickshine Cleaning Solutions, Car Spa Bubble Care car Spa and 3M Car care are opening centres to groom automobile sector. Most of these players are successfully running business across India are looking for more expansion via the franchise route.

To conclude, car care industry is growing fast and allures those aspirants who want to enter the arena with big dreams. Therefore making the advanced car beautification services credibly is necessary. However initially you have a lot of challenges to face but that can be dealt by showing professionalism so that the customer becomes your permanent clients.

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