Business of bathing solutions
Hotline: 1800 102 2007
X
Search Business Opportunities
Home & Lifestyle 2013-11-16

Business of bathing solutions

Business of bathing solutions

With a commitment to offer the best to the customers in bath and sanitary ware, Caroma Australia has recently made a foray in the Indian market. In a dialogue with Ekta Verma, CS Chen, Managing Director, Claytan Ceramic Australia, talks about Caroma’s expansion plans in India.

Tell us about Caroma.

As Australia’s leading bathroom solutions brand, Caroma helps to create a perfect bathroom. For more than 60 years Caroma has offered a strong local manufacturing presence, market leading product solutions, a commitment to sustainability, and much more. Now, Caroma has entered the Indian market via franchise route. Caroma is proud to be Australia’s only manufacturer of sanitary ware, operating state-of-the-art facilities in Wetherill Park (NSW) and Norwood (SA). Our facilities combine the latest technology and automated robotics to produce market-leading water-saving products. Reliable, continuous supply and the flexibility are just a few of the benefits Caroma offers.

What is the USP of Caroma?

Our USP is our water and energy saving products. Caroma is known for its focus on conservation, and its innovation is driven by the need for conservation. Caroma is at the forefront of product innovation, operating a state-of-the-art R&D centre focused on developing the latest water-saving technology. Since introducing the world’s first two-button dual flush toilet system, Caroma has continued to develop a world-class toilet suite, urinal and tap ware technology.

How competitive is the Indian market for Caroma? What are your strategies to beat the fierce competition in the Indian market?

We are only looking at the Middle to High End market in India and to be very sauvé there is not much competition in this segment at all and with our innovative designs and features, we will be able to make a presence felt in the next twelve months.

Kindly shed light on your expansion plans in India via franchise route.

We have started with Delhi first and then we plan to move on to the other major metros like Bengaluru, Mumbai, Chennai , Hyderabad, Kolkata in the next twelve months.

Do you see any difference in the international and Indian bath and sanitary industry? What steps have you devised to nullify the difference?

The Sanitary ware in the international market is a much organised sectorcompared to the Indian market. We would like to bring such franchisees on board who will represent Caroma at par with international standards. We will expand via statewide franchisees and district wise distribution.

What kind of support will be provided to the potential franchisees?

A Caroma franchisee will get complete support from our side. This will include complete design of the showroom with display subsidies. We will also offer technical and marketing support.

Comment
Related opportunities
  • Skills / Personality Development
    About Us: INIFD Gurukul, a wholly owned concern of NIFD Limited,..
    Locations looking for expansion punjab
    Establishment year 2018
    Franchising Launch Date 2018
    Investment size Rs. 2lac - 5lac
    Space required 300
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater chandighar punjab
  • Quick Service Restaurants
    About Us: “FISH TODISH” brand is our own brand, brought into..
    Locations looking for expansion Maharashtra
    Establishment year 2010
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required 250
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Mumbai Maharashtra
  • Casual dine Restaurants
    About Us: Started in 2017, Runway1 is a unique Theme based..
    Locations looking for expansion Delhi
    Establishment year 2017
    Franchising Launch Date 2018
    Investment size Rs. 2 Cr. - 5 Cr
    Space required 13500
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • GPS navigaiton & tracking system
    About Us: trackNOW Pvt Ltd. is the brainchild of a pair..
    Locations looking for expansion Gujarat
    Establishment year 2016
    Franchising Launch Date 2018
    Investment size Rs. 5lac - 10lac
    Space required -NA-
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Ahmedabad Gujarat
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories

Free Advice - Ask Our Experts