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Womenprenurship 2017-05-26

Brands in franchising creating Womenpreneurs

A 2016 report said that there are over 8 million women entrepreneurs in India. In the franchise industry, most brands have now started supporting women in different ways.

By Ekta Sharma Feature Writer

Gone are the days when there was not a single female at the leading positions of organisations. Now, Indian brands have females as their head honchos and surely they are ruling the roost in every way. Brands in franchising arena are also supporting and empowering women to let them fulfil their dreams and are turning them into full fledged Womenprenurs with many lucrative opportunities. We found out a lot of interesting things for our women readers. Read on and know what is best for you in franchising.

A 2016 report said that there are over 8 million women entrepreneurs in India. In the franchise industry, most brands have now started supporting women in different ways. It can be loans support, sellers on different websites, becoming franchisees and so on. Asia’s largest online portal for kids and baby products, FirstCry.com is also doing its best bit to prepare excellent Womenprenurs. The brand has over 300 + franchisee based stores out of which it has 51 female franchisees. Not just this, the brand has over 400 momprenurs who are associated and selling their products successfully with firstCry.com. Franchisors are nowadays seeking communication skills, business skills, and spirit of oneness in their prospective franchisees. Women franchisees are gifted with these traits so, more and more women are now preferred as partners for their exceptional skills and dedication.

Opportunity galore
Recognised global leader in the fitness industry, Snap Fitness has 50% of its franchise owners as women. The brand actively encourages other franchise owners to involve their wives or other female members of their family to get mixed up in running the business. Snap Fitness has observed with its 60+ clubs that the success of the business is much higher if the woman in the family is involved. Nowadays, mothers are joining the work force in large numbers. FirstCry has over 300+ stores spread across India with an aim to reach 700 stores within next 5 years. Supam Maheshwari, Founder CEO, FirstCry.com tells us: ‘At FirstCry we have 400 + momprenurs and we value their involvement because they have an edge over other business people. These momprenurs are mothers first and have a unique sense what interest children and how their tastes have evolved with changing times. These momprenurs have plethora of ideas hence are an asset at FirstCry. We provide all the technology and logistics support to these momprenurs in growing their business.’

Snap Fitness has 52 clubs open and 60 signed up and will add another 10 by the end of the year. On financial support, Srileka Reddy, Director- Marketing, Snap Fitness says: ‘We will soon be launching a financing option only for women where every woman will have an opportunity to become an entrepreneur and be a proud owner of a Snap Fitness. Through this project we will ensure that they are financially self reliant and we stand as a support to them with our knowledge base of several years.’ Talking about challenges, she says: ‘Getting franchisees to maintain standardisation and compliance to processes and pricing are some of our biggest challenges as Master Franchisor.’

Tips for to be women entrepreneurs

-  Never start a business purely out of financial motives. If your dream is your passion, then you are sure to succeed come what may.

-  Be clear with the financial matters and never hesitate to take a seniors advice on anything.

-  Look for brands that offer and assist in bank loans too.

-  Invest your hard earned money wisely. Know all the hidden charges and details from the franchisor beforehand only.

-  Research is the key. Know about other competitive names in the market.

-  Don’t try and do all by yourself. Spend a little more on hiring great talented people. They can be your real strength.


Various Bank schemes for women

-  Punjab National Bank MAHILA UDYAM NIDHI SCHEME- The women entrepreneurs will be assisted for setting up of new projects in tiny /small scale sector and rehabilitation of viable sick SSI units. Existing tiny and small scale industrial units and service industries undertaking expansion, modernization technology up gradation & diversification can also be considered.

-  Dena Bank- Dena Shakti Scheme - a scheme for financing to Women Entrepreneurs.

-  SBI- The Stree Shakti Package is a unique scheme run by the SBI, aimed at supporting entrepreneurship among women by providing certain concessions. An enterprise should have more than 50% of its share capital owned by women to qualify for the scheme.

Conclusion 
So, all the Womenprenurs must understand that even great ideas need the right guidance and hand holding. It’s time to transform your dreams into reality and make the most of these lucrative opportunities offered by these franchise brands. 

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