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FMCG major Emami has been betting high on the celebrity endorsement tool to promote its most-loved winter care product- Boroplus cream. The product has been giving tough competition to leading winter creams like Ponds, Nivea and others.
By Niharika Verma 2015-11-23
When a popular celebrity from films or sports, uses or promotes a brand’s product, the country follows. Nothing creates more curiosity and desire than the aspirational lives that celebrities lead. And when celebrities endorse brands or products, it creat
Leading bicycle manufacturer, Hero Cycles’ Co-Chairman & MD, Pankaj Munjal talked to WI Bureau and unveiled the brand’s wellness campaign ‘Cycling Hero’ with the actor Arjun Kapoor and much more.
By Niharika Verma 2015-07-14
Unilever’s skin care brand Vaseline has re-launch its core variant Vaseline Intensive Care Deep with Bollywood Diva Nargis Fakhri.
By WI Bureau 2015-09-29
Recently, Maybelline has collaborated with the Fashion Design Council of India (FDCI) for the upcoming Amazon India Fashion Week S/S’16. The fashion-meet-business event is scheduled from Oct.7 to 11 in New Delhi.
By WI Bureau 2015-09-29
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Owned by yet another Bollywood actor & fitness icon of the industry- Hrithik Roshan, HRX is a joint venture between the former and Exceed Entertainment, which offers fitness and casual wear.
By WI Bureau 2015-09-12
Bringing local trend on vogue, the new collection of Vogue Eyewear is endorsed by its official brand ambassador & Bollywood Diva Deepika Padukone.
By Sunil Pol 2015-08-12
30-year-old TV personality Whitney Port is known for her impactful performance in ‘The Hills’ American reality television series that originally aired on MTV.
By Agencies 2015-07-17
30-year-old TV personality Whitney Port is known for her impactful performance in ‘The Hills’ American reality television series that originally aired on MTV.
By Agencies 2015-07-17
Hollywood singer-turn-actress Selena Gomez has been roped in by leading haircare brand Pantene to be the spokes model of the brand and promote it across the globe.
By WI Bureau 2015-06-23
Globally renowned Sportlifestyle Company Puma has brought Bollywood actress Jacqueline Fernandez to promote fitness with the brand’s new PulseXT training shoes, designed for women.
By WI Bureau 2015-05-30
British fragrance house Jo Malone London has roped in international model and designer, Poppy Delevingne as its first brand ambassador.
By WI Bureau 2015-04-21
After glamorous Kareen Kapoor Khan, India's leading FMCG major Emami Limited has signed Bollywood actor Kangana Ranaut as the brand ambassador of its new product, BoroPlus Total Results Moisturising Lotion.
By WI Bureau 2014-11-10
A revolutionary integrated music project- blueFROG- consists of India’s premiere live music performance clubs, a music consultancy service, and content creation arm and artist booking/festival-programming..
By Parina Sood 2014-01-15

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