FMCG major Emami has been betting high on the celebrity endorsement tool to promote its most-loved winter care product- Boroplus cream. The product has been giving tough competition to leading winter creams like Ponds, Nivea and others.
When a popular celebrity from films or sports, uses or promotes a brand’s product, the country follows. Nothing creates more curiosity and desire than the aspirational lives that celebrities lead. And when celebrities endorse brands or products, it creat
Recently, Maybelline has collaborated with the Fashion Design Council of India (FDCI) for the upcoming Amazon India Fashion Week S/S’16. The fashion-meet-business event is scheduled from Oct.7 to 11 in New Delhi.
After glamorous Kareen Kapoor Khan, India's leading FMCG major Emami Limited has signed Bollywood actor Kangana Ranaut as the brand ambassador of its new product, BoroPlus Total Results Moisturising Lotion.
A revolutionary integrated music project- blueFROG- consists of India’s premiere live music performance clubs, a music consultancy service, and content creation arm and artist booking/festival-programming..