Hotline: 1800 102 2007
X
Loading
Search Business Opportunities
Specialty retail 2010-01-27

Bestselling business

By Ramanjit Kaur Feature Writer

Crossword, a lifestyle bookstore unlike any other bookstore provides a unique range of products and services to its customers. It addresses a wide audience by providing a varied range of books, CDs, music, stationery and toys. In an interview Zahir Laliwala, Franchisee, Crossword shares the success of his franchised outlet.

Ramanjit Kaur (RK): How does it feel to own an outlet of your own?

Zahir Laliwala (ZL): The feeling to own an outlet is great but the responsibilities to deliver quality products and services also increase with it. Owning a business of your own requires a lot of management and brand building at the local level.

RK: Do you believe that taking a franchise is a better option than starting a business from scratch?

ZL: As per my opinion, both franchise and an independent business, have positive sides depending on the risks involved. We are actively handling our franchise businesses and take equal responsibility to deliver our best. However, operating your own brand definitely involves more responsibilities especially in terms of brand building, product sourcing and creating the brand’s own management information systems.

RK: When did you enter the business of franchising? What inspired you to be a franchisee?

ZL: We entered the franchising business in 2004 by taking up the franchise of Crossword franchise for Bengaluru. Shifting base from Ahmedabad to Bengaluru made us enter into franchising.

RK: What new initiatives and practices have you introduced in your outlet?

ZL: We have started events for children on every Saturday and also deliver different interesting events all around the year at ‘No Profit No loss’ basis. We have interactive learning sessions for children that can be easily availed through a registration fee of Rs 50. We have also started encouraging Bengaluru-based first time authors by offering our shop (free of charge) for their book launch.

RK: What support does the franchisor provide you to efficiently run the franchise?

ZL: Our franchisor has helped us a lot in establishing the business. They usually help us in various book launch events organised by our outlets. It has supported us with a PR agency, which works at the local level to get PR coverage for the store events. Also, the company helps us in generating advertisement revenue through national tie-ups.

RK: What are your future plans? Do you plan to take up more outlets?

ZL: We have plans to expand our presence by the next two years. To start with, we will open outlets at various available locations.

RK: Any advice for aspiring franchisees?

ZL: For an aspiring entrepreneur, it is important to be dedicated and committed for whatever you are doing. Especially when you are planning to take up the franchise of a particular brand, you need to work hard to make it run profitably.

Comment
David Hart 28, Oct 2015 at 10:04 AM
I am very happy to hearing about India is having a heyday, with rising in business and popularity. I hope it will be continued for a long time. But first is more important to analysis your competitors for every business owners for price monitoring services.
Related opportunities
  • Casual dine Restaurants
    About: WRAPICO IS THE CATEGORY LEADER BRAND IN AHMEDABAD AND..
    Locations looking for expansion Gujarat
    Establishment year 2016
    Franchising Launch Date 2016
    Investment size Rs. 20lac - 30lac
    Space required 1000 - 1200 Sq.ft
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Ahmedabad Gujarat
  • Quick Service Restaurants
    ..
    Locations looking for expansion Karnataka
    Establishment year 2014
    Franchising Launch Date 2017
    Investment size Rs. 5lac - 10lac
    Space required 200 - 700 Sq.ft
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Bellary Karnataka
  • About:MilesAhead Tech Private Limited with its Unique product, Jenext, is..
    Locations looking for expansion Maharashtra
    Establishment year 2015
    Franchising Launch Date 2015
    Investment size Rs. 2lac - 5lac
    Space required -NA-
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Mumbai City Maharashtra
  • Others Entertainment & Leisure
    About:Riddle Room is a live escape room, A form of..
    Locations looking for expansion Karnataka
    Establishment year 2014
    Franchising Launch Date 2017
    Investment size Rs. 30lac - 50lac
    Space required -NA-
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Bangalore Urban District Karnataka
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories