Unique concepts Nov, 22 2013

Benefits, Out-of-the box

On a business opportunity platter, we have got unique business ideas that will provide potential investors with plenty of inspiration and high returns. Read on to know more about a few unique concepts in the franchising.

By Ekta Sharma Verma, TFW Bureau
Sr. Sub-editor
Benefits, Out-of-the box

Every day we come across business concepts which are out-of the box but how a prospective franchisee can make their business shine by associating with these brands is a challenge. A solution to the same is via franchise route. There are numerous brands to quote who are getting new and distinctive concepts into franchising. Right from apparel to kitchen, food to cleaning services and much more, every sector has a unique business opportunity to boast about.  The Indian F&B industry has witnessed tremendous growth in the past few years. The industry is further expected to grow because of rising disposable income and increased tendency of eating outside. As we are talking about novel concepts in franchising, F&B brand, Chatar Patar decided to take the franchise route for quick expansion. Chatar Patar owned by Chatar Patar foods Pvt Ltd is envisaged as a chain of eateries that serves hawker style Indian street food that is standardised, yet customisable, giving extensive width within its scope of products that are hygienically prepared and served. Chatar Patar serves Golgappa’s as its signature product. It is the house of India's first TM branded Golgappa known as Gapagap. Prashant Kulkarni, Founder and Director, Chatar Patar says: “Chatar Patar decided to pioneer in serving hawkers style street food as an organised business. Chatar Patar expands its business operations using a franchisee model that is simple to own and operate, with a very small investment. The franchise model is created that a unit franchisee can grow and become the master franchisee on various levels, progressively owning a bigger share of Chatar Patar business.”

On the other hand, Barmobile, a one of its kind premium bartending service in India offers its patrons end-to-end bartending solutions for parties/ events etc. The brand’s high quality bars can fit in the smallest area possible. Another distinctive brand is Home Collective, a home accessories brand. Home Collective has everything you want to take back to your home. Right from bathroom accessories, premium utility furniture, glass fountains, freezer boxes, medicine kits, party picks and much more. The brand took the franchise route and tries to give ease and fashion of western countries and almost every product is unique and esthetic.

Uniqueness with innovation

Uniqueness clubbed with innovation can be prolific for any brand in franchising. Chatar Patar has gone ahead with its innovation by stuffing the Golgappa Puris with assorted innovative stuffing, making it more interesting. The other items include an assortment of snacks that are authentic hawker style preparations from all across India. The brand has packed products in single serving packets to standardise the taste, quantity and product.

Pooja Kejriwal, Founder, Home Collective adds: “We have really interesting stuff that makes our brand truly unique. People travel abroad and there are many interesting stuff around to purchase but just due to reasons like limited carriage permits people miss it. Hence, I felt the need to create a place where people can see and buy new and innovative products which they would have done abroad if got a chance. We provide such things to our customers which they would just see and pick it to transform their house to home. Like Chef’n Veggie Shop, Mastard Chip Maker, Chefn’s Galick Zoom, Chef’ns Baking range, Troikas desk vehicles, a Casa Bugatti Wall clock, Emsa Landaus’, Kela Living Boxes and much more.” 


All these brands offer opportunities galore. Barmobile has a lot of potential because with increasing party culture, private events in all the cities across India would require a Bar and Barmobile is a perfect solution for the same. For an entrepreneur it is an easy investment with the lowest overheads and highest returns. For people seeking unique opportunity in F&B sector, Chatar Patar is the right choice. Kulkarni of Chatar Patar says: “When we started granting the rights to open our franchise stores, we thought that our potential market would be Gujarat, Rajasthan, Maharashtra, Madhya Pradesh and some nearby states. But in these two years we have received enquires not only from states like Nagaland, but already have open stores in states like Tripura, Assam and Andhra Pradesh. The love for Pani Puri is huge, and it will surely take us abroad as well.” For people interested in investing in home décor and collective industry, the future is bright because the rate of people travelling abroad for business and leisure purposes has definitely increased in the past few years.

Training and support

For a brand’s growth, training and support is of utmost importance.  Home Collective gives a through marketing and product knowledge training to its franchisees. Conversely, for Chatar Patar, product packaging and product standardisation is the winning formula. From guideline to finalisation of  location to marketing plan, everything is covered in the training module.  Gaurish Rangnekar, Founder, Barmobile says: “Our team is always involved from Day one in helping the brand to get established in the franchisee’s city. We provide our portable bars along with adequate marketing support from head quarters in Mumbai. Marketing will comprise of advertorial publications, press releases, social media etc for the first three months.

Way ahead

As a part of its expansion plans, Barmobile after Mumbai is ready to foray into cities like Pune, Bangalore, Delhi and Kolkata. After the domestic expansion, the brand intends to tap UAE, Singapore and South Africa. Chatar Patar currently boasts of 13 franchise stores and is planning five  more by the end of calendar year not only pan-India but also abroad. Home Collective has two franchise stores and is coming up with 10 more by end of the year in tier I and tier II cities.

Franchise facts






Chatar Patar

Rs 2-12 lakh

25-550 sq ft

First month onwards


Home Collective

Rs 35-75 lakh

650-2000 sq ft

2.5-3.5 years


Bar Mobile

Rs 8-10 lakh


1 year

25-40 %

Related: Redefining the rules of game

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