Jewellery franchise 2010-01-05

Bejewelled benefits

By Feature Writer
Bejewelled benefits

A perfect blend of ethnic and contemporary designs, Trenz Fashion Jewellery is an exclusive brand of imitation fashion jewellery. Sandeep Arora, CEO, Trenz Fashion Jewellery speaks about his company and its future plans.

Ramanjit Kaur (RK): Tell me something about Trenz Fashion Jewellery.

Sandeep Arora (SA): Trenz Fashion Jewellery deals in artificial fashion jewellery. We offer an array of jewellery, which is a perfect blend of contemporary and ethnic designs in an affordable price range. We are into this business since 1990 and started franchising in 2007.  Since then we have opened around 17 stores across north India, out of which 11 stores are franchised and the rest are company owned.

RK: When did you think of taking the franchise route? What difference have you noticed in the performance of the company after adopting the franchise way?

SA: Initially, when we started this business, we were more interested in company owned stores. But after we started franchising our business in 2007, we found it quite a beneficial way to expand. It is a great way to divide the responsibility and enjoy the leverage of additional man-power and financial resources.

RK: What initiatives and practices have you introduced in the company?

SA: With the increased number of outlets, we have started buying the raw material in bulk directly from the manufacturers. It not only lowers the buying cost but also raises the profit margins for both the franchisor and the franchisees. And above all, we have introduced changes that our franchisees wanted us to incorporate in our franchise system. It has helped us a lot in building our brand name and expand its presence in north India.

RK: What all qualities do you seek for while selecting your franchisees?

SA: Franchisees those who are financially sound, and interested in taking up the initiative of  growing thier business are the ideal choice. As our business dealing is directly concerned with the customers, therefore, we also look at the franchisees with good communication skills. The skills of convincing and selling are the most important requirements for this kind of business. We mostly prefer young entrepreneurs as they are enthusiastic and have the desire to grow.

RK: What investment is required by an aspiring franchisee?

SA: A franchisee has to invest around Rs 3 lakh to Rs 15 lakh to take the franchise of our brand.

RK: What kind of support and training do you provide to your franchisees?

SA: We help our franchisees in finding the apt location for the franchised outlet. We support our franchisees completely in terms of establishing the business at the initial level and also offer training to the sales teams of the franchisees in order to ensure proper running of the franchises.

RK: What kind of challenges a franchisee can face while running the franchised business? And how can one overcome those challenges?

SA: I do not think there is any challenge as we provide complete support to our franchisees. We share our tried and tested business strategies with the franchisees to achieve the desired goals.

RK: What are your future plans?

SA: Presently, we have most of our stores in north India but now we are planning to expand in Mumbai and southern parts of India.

RK: Any advice for the entrepreneurs.

SA: Franchising is a great way for an aspirant to get started in a business of his/her choice. This is because, franchising offers tried and tested business model along with an experienced partner which further enables them to establish the business and earn maximum profit.

Comment
image
image
mobile
address
star franchise india
Related opportunities
  • Bike Maintanance & Repair Services
    Fully Automatic motorbike washing and detailing Franchise Opportunity is awaiting..
    Locations looking for expansion Maharashtra
    Establishment year 2016
    Franchising Launch Date 2018
    Investment size Rs. 10000 - 50000
    Space required 100
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Pune Maharashtra
  • Juices / Smoothies / Dairy Parlors
    Format Investment Brand Fee Space Staff Exp. Monthly Sales Pro..
    Locations looking for expansion Karnataka
    Establishment year 2016
    Franchising Launch Date 2017
    Investment size Rs. 10lac - 20lac
    Space required 200
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Bangalore Karnataka
  • Management Software
    About Us: GCR is Global Channel Resources, bridging the gaps between..
    Locations looking for expansion Haryana
    Establishment year 2015
    Franchising Launch Date 2020
    Investment size Rs. 10lac - 20lac
    Space required -NA-
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Faridabad Haryana
  • Ice Creams & Yogurt Parlors
       Headquartered in Surat Gujarat. DONZEL is honey based ice..
    Locations looking for expansion Delhi
    Establishment year 2020
    Franchising Launch Date 2020
    Investment size Rs. 10lac - 20lac
    Space required -NA-
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
Insta-Subscribe to
The Franchising World
Magazine
tfw-80x109
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
email
mobile
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories

Free Advice - Ask Our Experts

pincode
;
ads ads ads ads