Advisory Sep, 23 2009

Beautify your beauty business

People seek beauty. They are constantly looking to improve what they have or give themselves a whole new look. It is no wonder that hair and salon business remains one of the rapidly growing industries today. If you are planning to take or have already ta

By Abha Garyali
Sub Editor
Beautify your beauty business

Taking a franchise of a successful salon offers a lot of advantages; the franchisee gets guidance in setting up, salon designing, training and up keeping of the salon. It becomes easier to maintain the standards of the salon by heeding advices of the franchisor. To look good tops the priority list of every woman and to make it possible it is mandatory to visit a renowned and good salon. Most of the renowned salons have added many new things to their business to lure the clientele. Most of the franchised salons have a wide range of skin care treatment, noticing the fact that most of the women desire flawless skin and can spend a lot on this. Another area is the hair section, many of the branded salons have kept experts in hair cutting and designing to attract customers, and also offer hair and scalp treatments. Nail care is another area which is in great demand these days. Some salon businesses also offer spa services, a growing but niche sector in the salon business where customers want to relax and rejuvenate, leading a lot of clientele to the spa section.

Requirements for running a salon successfully:

Start up cost: As mentioned earlier it is not an easy job to start a salon. As in every franchise it requires a start up cost. This may vary depending on the franchisor’s design, space needed and fixtures etc. The major cost incurring is the rent or lease money the franchisee gives for the outlet.

Ideal location:  Salons should preferably be situated in high footfall areas like high streets and malls. An advantage of taking a franchised salon is that people will flock in your parlour if it is ideally located and has a good brand name. Salon needs to be spacious to impress the customers. The interiors should be pleasant, airy and comfortable so that the clients do not mind waiting also.

Staffing: It is most important to recruit and train the personnel well.  The cosmetic procedures performed by untrained personnel may cause health problems to the clients. If it is possible try to employ a dermatologist as well. Many successful salons have tried and it really works!

Multipurpose salon: Salons offering a wide range of services under one setting have a distinct advantage over those who offer only one or two types of services. Working women usually prefer visiting a salon where they can get all services under one roof. While you can specialise in one main area (e.g. hair), giving your clients the convenience of a one-stop beauty shop can set your business apart from your competitors.

Clean and hygienic atmosphere: Salons flourish on an environment that is clean, safe and relaxing. Products and towels etc used should be of the best quality and hygienic. It is usually seen that many people blame a few salons if they catch any skin infection. You cannot afford to put your clients at risk from infections, as it could damage your reputation. People don't mind shelling out those extra bucks if they feel that they are being pampered in a nice, luxurious and comfortable environment

Satisfying the clients:  The staff should have etiquettes to deal with the clients and satisfy them. ‘Feel good’ factor is of utmost importance among the clients. Satisfied customers can help in advertising about the salon by word of mouth. On the other hand if the clients are unhappy and unsatisfied you can have a hard time. You need to be aware of the liabilities that your business can be subjected to as a result of accidents like rashes and damaged hair etc.

Marketing the outlet: Advertise the salon in whichever medium you find convenient, by pamphlets, newspapers etc. Give offers on the services to attract customers and get them hooked on to your salon.  To make the staff happy is another way of making your salon successful. At the beginning you may not be able to pay big salaries to staff, but try to be reasonable to them about the timings. Giving incentives like gifts and free lunches to them can help you retain your skilled staff. This can make them loyal to the salon, thereby increasing their efficiency.

Running a franchised salon becomes easier if the franchisor provides good support in all the above factors. Inculcating all the above guidelines is sure-short way to make your salon a success!!

Related: Franchisor: the backbone of franchise

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