Hotline: 1800 102 2007
X
Loading
Search Business Opportunities
International 2015-07-09

BMW sees dynamic growth in India

By Rashi Mathur, TFW Bureau Feature Writer

BMW Group has invested over Rs 4.9 billion (€ 69 million) in BMW India. A pioneer in bringing luxurious dealerships to India, BMW India has set a decisive course by setting up BMW dealerships of international standards across the country. Philipp von Sahr, President, BMW Group India shares his brand’s plans and strategies for the country.

Tell us about your operations in India.

BMW Group has three brands, BMW, MINI and Rolls-Royce in the Indian automobile market. Along with its automotive concerns, the BMW Group's activities in India include the marketing of motorcycles, as well as financial services for its premium clientele.

How do you see Indian luxury market?

The Indian luxury market has immense potential with rising purchasing power, growing aspiration for luxury brands and evolving lifestyles. Luxury is a constantly evolving and subjective concept and luxury is definitely not a new experience to India. India has an extensive history and tradition of opulence and wealth.

How has your dealing been with the Indian market?

India is a country which is witnessing dynamic growth. BMW India has dealerships across the country. Each of these regions is different in terms of culture, geographical terrain, climate, infrastructure, religious composition, human resources and also, types of customers.

What is the stretch of your dealership base in Indian market?

Currently, BMW India has 39 sales outlets in the Indian market across Delhi, Noida, Gurgaon, Faridabad, Mumbai, Bangalore, Mangalore, Indore, Chandigarh, Ludhiana, Hyderabad, Chennai, Coimbatore, Pune, Goa, Kolkata, Bhubaneswar, Ahmedabad, Surat, Kochi, Calicut, Jaipur, Udaipur, Raipur, Nagpur, Lucknow and Kanpur, Vijayawada and Coimbatore.

What are your expansion plans?

By end of 2015, BMW India will aggressively expand its dealer network by increasing the number of sales outlets to 50 across major metropolitan centres and emerging markets in India.

What initiatives have you taken to reach out to your clients in emerging markets?

To increase the customer outreach in the emerging markets in India, we have introduced the innovative concept of BMW Experience Tour. The BMW Experience Tour 2015 has already been hosted across 11 Indian cities and will be reaching additional seven cities. A one-of-its-kind event, the tour provides an exclusive opportunity for BMW clientele and prospective customers in tier II and III cities.

What is the biggest challenge faced by you?

BMW India has witnessed an unprecedented price war from its competition for market share of the Indian luxury car segment.

What strategy you follow to meet this deterrent?

We have made our price decisions with utmost care and consideration. They will definitely pay off well in the long run, leading to a win-win situation in terms of profitability and growth. Unlike our competitors, we will not venture into the Indian luxury market with discounted cars.

Comment
Related opportunities
  • About:Jwala Gutta’s Global Academy for Badminton is a privately owned..
    Locations looking for expansion Telangana
    Establishment year 2013
    Franchising Launch Date 2016
    Investment size Rs. 10lac - 20lac
    Space required -NA-
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Hyderabad Telangana
  • Salamis Mental Arithmetic (India) Private Limited bring the education business..
    Locations looking for expansion Delhi
    Establishment year 2005
    Franchising Launch Date 2005
    Investment size Rs. 50 K - 2lac
    Space required 250 - 400 Sq. Ft.
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Delhi
  • Online Food Ordering Services
    About Nawabi Rasoi :-Nawabi Rasoi is a technology-driven food delivery dark..
    Locations looking for expansion Maharashtra
    Establishment year 2016
    Franchising Launch Date 2016
    Investment size Rs. 10lac - 20lac
    Space required 800 - 2500 Sq.ft
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Pune Maharashtra
  • Herbal, Ayurvedic, Homeopathic & Natural Care products
    About:Kapiva Ayurveda is a new-age health & wellness brand for..
    Locations looking for expansion Maharashtra
    Establishment year 2016
    Franchising Launch Date 2017
    Investment size Rs. 2lac - 5lac
    Space required -NA-
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Mumbai City Maharashtra
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories