Established by an ex-Merck India employee, Samskrt is the new entrant in the Ayurveda products market. It aims to tap a bigger pie in the Ayurveda products market which is estimated to reach Rs. 7,000 crore by 2020.
Founded in 1992, premium Ayurvedic cosmetics brand Biotique has earmarked a strong market presence in the Indian wellness space with Rs 450 crore turnover in FY16. The founder, Vinita Jain, credits innovation, and R&D for her brand’s strength.