In an exclusive interaction with Ninad Karpe, MD and CEO of APTECH Ltd shares how franchising helps in the growth of the institute.
Elaborate about the courses that your brand offers?
Under individual training, Aptech offers career and professional training through its retail brands- Aptech Computer Education, Arena Animation & Maya Academy of Advanced Cinematics (both in animation and multimedia), Aptech Aviation & Hospitality Academy, Aptech Banking & Finance Academy, Lakmé Academy powered by Aptech, Aptech Hardware & Networking, and Aptech English Learning Academy.
Enterprise business includes training & assessment solutions for corporate & institutes (Aptech Training Solutions, and Aptech Assessment & Testing Solutions).
What is the USP of your brand?
We are known to provide contemporary knowledge through all our courses. Also, anyone seeking ‘Updated skills,’ comes to us for short term or career oriented courses with our brand name.
What are the criteria to choose the right franchise partner?
Some of the elements that we look at for our brand franchisees are:-
What kind of training and support do you provide to your franchisees?
Every franchise faculty is evaluated on a regular basis and the gaps mended. There is a focus on updating the knowledge and continuous attention is given to stay contemporary.
Do you think franchising has been instrumental in boosting the growth of vocational institutes in India? Please elaborate.
Though, Aptech is a retail brand present across 60 Indian towns and cities and over 850 franchise locations. Aptech believes in an asset light model and has spread across geographies through the franchise model. The next surge of expansion too aims at the franchisee model.
What are the new markets that are being targeted by your brand?
We have been able to find great synergy and business potential in most of the markets we have entered. This is largely due to the deep emphasis on research of the market, growth and development potential and hand holding of the business partner.
We are targeting the emerging markets in Africa, Latin America and Eastern Europe. We will continue with our strategy of multi brand multi geography approach.