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Technology 2012-10-25

Apt opportunity in apps franchise biz

India, the second largest mobile market is fascinating telecom operators to open exclusive mobile application stores via franchise route. Acknowledging this growing trend aspiring entrepreneurs are ready to invest in mobile application sector to provide u

By Rita G Chauhan Sub-Editor

Today it is almost impractical to imagine life without cell phones. With the emergence of advanced technologies, cell phones today are not just for receiving and making calls. There are number of acivities and services for which cell phones can be used. Increased dependency on mobile telephony for activities like communication and entertainment has given rise to the need for mobile applications or ‘apps’. Mobile applications or utility apps are the additional features loaded in a mobile. Basically they are developed for small handheld devices, such as mobile phones, smartphones, PDAs and so on. Mobile apps can be downloaded by users from app stores or the Internet. 

‘Apps’ Market

The Indian mobile market is dynamic by nature with the increase of 40-50 lakh subscribers every month. Presently, there are approximately 933.17 million mobile subscribers and they are spending much of their time on browsing, listening music, social networking and games. So, third party mobile applications are gaining popularity day by day. Wanting to en cash the growing demand for apps, several utility applications providers are coming up with a variety of mobile applications at reasonable prices.

One major player in this segment is appmart which has launched the world’s first App retail concept and is now extending its business across India. R K Srivastava, Director, Appmart informs: “Mobile applications have revolutionised the way people use cell phones and as the world’s first App retail chain, Appmart has pioneered the retail concept in this business segment.” Srivastva adds: “We have received good response from people and we are in continuous process of launching new apps every month and making them available to end users at reasonable price.”

It aims to deliver highest quality mobile apps in the world for customers and associates satisfaction.

Concept of Appmart

Appmart Retail Chain was founded with the mission to spread the power of mobile applications to create a highly evolved society. It is the first physical apps store towards creating awareness about the utility apps. These apps are entertaining consumers, analyse data on the devices, and connect users with friends in a much more profound manner. It gives you choice for selecting and using the apps with proper technical support, so you can truly express your priorities and preferences in a vibrant mobile apps environment. Srivastava shares: “We started Appmart by launching apps following traditional distribution model from Mumbai in the form of scratch cards and we got a very good response from the users and it motivate us to expand our business.”

Currently, Appmart is operational in north, west and east India and is planning to foray in south India by the end of the year via franchising and owned outlets.

Appmart franchise Opportunity

Considering the growing demand for this business segment and investing in it can be a beneficial decision for any investor. Srivastava informs: “We would like to reach customers where they are. We want to create awareness among users that each app is a necessity for them. So, franchise business model is the right choice as it creates an opportunity for employment as well as is a good revenue generating model for investor.

He adds: “However today, most of the applications are available online but we are committed to provide real and tested physical applications with proper technical support.”

Appmart is very well accepted by people for its applications especially for mobile backup and restore, track my mobile, child protector, and record my conversation. We are in continuous process of launching new apps every month and making them available to users at reasonable price”.

Franchise requisites 
The franchising module of Appmart is simple to understand. A franchisee should be professionally educated with good entrepreneurship skills. He should be able to provide required space at a potential area in a good market location. Srivasta informs: “For taking the franchise of Appmart required investment is approx Rs10 lakh and area is 36-40 sq. ft in a mall or main market. It includes the franchise fee, kiosk and as well  as stocks.”

Training and support

To achieve the steady growth in the market, Appmart is committed to provide sales, software, and technical training on regular basis. Apart from the basic technical knowledge, the franchisor would be training them on soft skills such as communication and some selling skills. The customer need to be pitched in an apt manner customer’s needs should be understood. The company will continuously provide support in enhancing skills from time to time.

Future scope 

The large size of Indian population offers great opportunities for the growth of apps market. Mobile apps are swiftly gaining recognition due to increase in numbers of mobile users, devices and newer technologies and Appmart franchise gives an extraordinary experience because of the its unique product in market which caters the internet need of users, less competition, cost effectiveness and in-house service centre.
So grab your share of profits by taking up the unique opportunity of Appmart.

Comment
BIPIN 15, Sep 2012 at 03:01 AM
I M INTERESTED please send me the details\r\n
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