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Advisory 2012-09-06

Annual meets delivering success

Every franchisor tries to keep his/her franchisees updated with the latest developments of the brand to keep them motivated. However, these routine training and motivational speech sometimes sound monotonous and boring. To rejuvenate and restore franchise

By Abha Garyali Sub Editor

Franchisees are the business generators for the franchise brand. Taking care of franchisees and understanding their problems and grievances and connecting with them will definitely increase brand’s popularity and success. No doubt franchisors provide training and support to their franchise partners from time to time but connecting with franchisees only for training and support sometimes makes things boring. Having realised this, franchisors of today have acknowledged the growing importance of Annual Meets. A franchisor with a large network of franchisees and willing to expand more can arrange an Annual Meet for his franchisees where in new as well old franchisees would share a same platform to know each other. New franchisees can feel motivated to meet experienced and successful franchisees. Also annual meets would help the franchisees to know the growth and success of the brand they are associated with would definitely inspire them to do better. Before getting into the details let us understand what is an Annual Meet?

Annual Meets

The franchisor organises the event to develop good relations with all franchisees in his network. Moreover franchisees also get an opportunity to know and interact with each other. Annual Meets can include refresher courses, knowledge about latest technology, setting targets and goals for coming years. However to make it more entertaining, franchisors can organise few games, skits and other cultural programs.

Organising annual meets

Undoubtedly arranging annual meets can be a time as well as money consuming job for the franchisors. It needs a lot of arrangements to make everything perfect and also money has to be spent. Mostly, the franchisor organises everything with his staff. These annual meets can be helpful for both the franchisor and franchisees.

For franchisors: Franchisors benefit in terms of gaining popularity and good reputation in the franchise arena. Franchisees in the network would surely praise and recommend other wannabe entrepreneurs to join their network. In this way the franchisor gains good word of mouth, which is the most effective source of advertisements. Moreover by organising such meets, the franchisor takes the right step for rejuvenating his franchisees and thereby increases their interest and productivity in the business. This in turn enhances the over-all profitability of the brand. In words of Shahnaz Husain, MD and Chairperson, Shahnaz Husain Group: “We have a common goal and a common commitment of working towards the success of the Shahnaz Husain brand name. The meetings help us to share our successes and also our blueprint for the future. The meetings provide an important platform for discussions, in order to iron out problems and clarify doubts about products and salon treatments. Information can be provided to franchisees about new products.”

For franchisees: Annual meets can serve as a platform for franchisees to meet the franchisor as well as other franchisees in the network. If the franchisee is not performing well he may come to know the reasons for his non performance by participating in discussion with other franchisees. Moreover in such meets, the franchisees can come to know the latest products as well as technology being used by franchisors and adopt accordingly. Husain shares: “Annual meets are helpful for franchisees. It provides the opportunity to discuss and iron out problems. Franchisees also have the opportunity to refresh their knowledge and also acquire the knowledge and art of new techniques and new products. During the meetings, we can establish a common understanding of roles and responsibilities, because we have a common goal and a common commitment. Most of all, we must keep in mind that we all have to conform to a global brand name and a global vision.”

To conclude it would not be wrong to say that annual meets are the face of the brand as everyone related to it, the owner and the channel partners share similar platform to share their news and views about the brand and can see the future growth of the brand together.

Comment
p.satyanarayana Raju 12, Mar 2012 at 05:06 PM
concept is good.The practical problems are like damages of rental toys while toys are on rental period,will you have specific price list of rental charges or the franchise can fix the rents as he feels and to suits to his town peoples pulse.will it be the rental toys supplied by you to the franchise ?Are you supply all the toys brand new ?
mayuri 25, Mar 2012 at 11:53 AM
we are interestd in having a franchise.raipur,chattisgarh
sameer 17, Jun 2012 at 10:42 PM
hi\r\nintrested pls send me more details. thanks regards sameer
kiran 24, Jul 2012 at 12:20 PM
Hi,\r\nI would like to know more details about this.\r\nLike the supply of the toys, cost and etc.\r\nIs it there in Hyderabad already?\r\n
anu 06, Aug 2012 at 05:01 PM
like to do this info me regarding ths, need franchise details
deepak 25, Oct 2012 at 03:10 AM
can u pls send me details.
Tilak Gayen 04, Nov 2012 at 05:24 PM
It is really interesting and a very constructive idea.If I want to start a similar activity in Kolkata ,how can you help me? Thanks for you attention.
Sneha mehta 03, Jan 2013 at 10:19 AM
its realy nice concept i am intrested to take the franchise of this please contact me and tell me how to take franchise\r\nthanx\r\nI am waiting for your reply
ruchika 14, Oct 2013 at 05:23 AM
good idea. pls. send me details.
Biju V S 15, Dec 2013 at 05:06 AM
It sounds great to me! A new concept I think. Pls let me know the details if I want to start a franchise in Trivandrum.
Parag Shah 21, Dec 2013 at 06:39 AM
Hello,Interested in concept would like to know more, looking forward for constructive discussion.
Ridhi Bang 04, Mar 2014 at 06:18 AM
Great idea ..... but need to know more information
Adarsh Sinha 20, Mar 2014 at 01:55 PM
i am interested in this project whole for Jharkhend & Bihar state. If you can help me out with further some detail i will be very great full.
Raushan Kumar 19, Mar 2014 at 08:17 AM
i want a franchisee for jharkhand, saraikela-kharsawan division... concept is good,but need some more details about it...and total investment....
poonam singh 02, Apr 2014 at 07:34 AM
HI,I am interested for this kind of opportunity starting from my residence for Aurangabad,Maharshtra Location.Pls provide me all the details for the franschise opportunity.Regards,Poonam Singh
pooja verma 21, Apr 2014 at 06:49 PM
Hello,m pooja.really interested in this business.pls give details about franchise in nagpur
jitendra 11, Oct 2014 at 12:13 PM
Hi! I am jitendra Patel from Gujarat I am interested in this type business, so please give me more details about franchise & start new business thanks
Swati Patil 20, Dec 2014 at 05:12 AM
I am interested in havinng a toy library at Kalyan city, Thane district. I am ready for the mentioned investment as well as the area specified.Please provide your contact details and a brief idea about the further process.Awaiting your response.Thanks & Best regards,SWATI
Sambhaji Navale 01, Feb 2015 at 04:52 PM
nice
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