Hotline: 1800 102 2007
X
Search Business Opportunities
Established 2015-05-21

Amul is affordable and easily available for the masses

Amul is affordable and easily available for the masses

Gujarat Co-operative Milk Marketing Federation Ltd that markets AMUL surely has a long way to go. This leading brand in the Dairy industry took franchising in 2001 and now has 8000 franchise units. R.S Sodhi, Managing Director, Amul spoke to us on his vision for the company and what’s next for AMUL now…

Tell us what makes your brand promising?

Amul has been an undisputed leader not only in the packaged dairy products in India but also in the packaged foods category as a whole. Amul enjoys immense consumer trust across the nation as well as in many parts of the world because of its consistent supply of essential and nutritional food products like milk, butter, ghee, cheese, milk powders, ice-creams, chocolates and many more. Amul has always been at the forefront of innovation and the consumers have been relishing the offerings from AMUL which are easily available and affordable for the masses.

So, what’s the vision ahead?

Amul symbolises more than three million milk producers of the country who have embraced latest technology and professional management in conducting its business. Starting with a humble beginning of collecting few litres of milk per day, Amul today procures more than 100 lakh litres of milk every day. This milk is processed and sold in various forms in India and abroad and clocking an annual turnover in excess of Rs. 20,000 Crore. Amul’svision shall be to continue expanding its frontiers and provide nutritious food products to the country while staying true our value of innovation and integrity.

What inspired you to decide on for the franchise route?

As we started rolling out new products at Amul, we felt that exclusive retail outlets was the only way of showcasing our entire range of products available in more than 400 Stock Keeping Units to our discerning consumers. Thus we tested the concept of putting up an Amul exclusive outlet in the year 2001 which was a runaway success from day one. Franchising was a very logical method of expanding our count of exclusive outlets and since then there has been no looking back.

Where do you see Amul five years down the line?

We see our leadership to continue in different categories in the coming times. We also see our brand to redefine the consumption patterns of various functional foods and also develop new categories in the dairy industry catering to the fast evolving Indian consumer.

Franchise facts:

AMUL Preferred Outlet

AMUL Ice creamParlour

Total investment        

Own or Rented Shop + Rs. 1.50 lakhapprox

Own or Rented Shop + Rs. 4 lakhapprox.

Area required              

100-300 sq ft

300-500 sq ft

Preferred location     

Residential Zones, Commercial Complexes, Educational Institutions, Hospitals, Government Establishments

High Streets, Food Courts, Malls etc

Royalty fee                             

Nil

Nil

RoI                  

Earning Potential – Rs.25,000 per month

Earning Potential – Rs.50,000 per month

Breakeven

Approx 18 months

Approx 18 months

Comment
Related opportunities
  • Casual dine Restaurants
    About: Gola Sizzlers is a well established authentic chain of restaurants..
    Locations looking for expansion Delhi
    Establishment year 2015
    Franchising Launch Date 2018
    Investment size Rs. 50lac - 1 Cr.
    Space required 1500
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • Dairy/F&V Stores
    About Us : Moo Cow was started aiming to be the bigest..
    Locations looking for expansion Delhi
    Establishment year 2010
    Franchising Launch Date 2011
    Investment size Rs. 1 Cr. - 2 Cr
    Space required 100
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • Start your own Big Mart World franchise business and be..
    Locations looking for expansion Haryana
    Establishment year 2007
    Franchising Launch Date 2013
    Investment size Rs. 5lac - 10lac
    Space required 500
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Gurgaon Haryana
  • THE TEA FACTORY - India's No.1 tea cafe brings a..
    Locations looking for expansion MADHYA PRADESH
    Establishment year 2014
    Franchising Launch Date 2014
    Investment size Rs. 5lac - 10lac
    Space required 500
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater INDORE MADHYA PRADESH
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories

Free Advice - Ask Our Experts