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Research 2010-04-01

A spark for spanking new franchise concepts

With franchising gaining universal appeal, new concepts and companies are making an entry into this arena. The article highlights the unique concepts adopted by a few existing and debutant franchisors that have gained huge popularity. Read on

By Abha Garyali Sub Editor

Entrepreneurs aspiring to venture into franchising are more open to take up novel and innovative concepts to attain profitable margins in this highly competitive market. Moreover, taking up a franchise from a budding franchisor offers more flexibility to the aspirants in terms of territory allocation, negotiation with franchisors and many more advantages. Below mentioned are a few brands and sectors that foresee a huge potential in their concepts…

Franchise debutants

Last year witnessed numerous debutants entering into the arena of franchising. Most of these entrants adopted unique concepts in franchising to succeed. These franchisors are undoubtedly new in the franchise business but have led the way to new opportunities that have the strength to be the pioneers in years to come. An interesting feature of the debutant brands is that most of them have been launched by the existing players of the industry. For example, Reliance World has started the unique concept of Marketing Franchisees, and NIIT launching NIIT eGuru which is based on a unique comprehensive range of solution for schools.

The survey carried by The Franchising World (TFW) identified 20 debutant franchisors. Most of the debutant franchisors offer unique and innovative business concepts that help them stand out and attract aspiring franchisees. Not to say that all the debutant concepts are new, few among them are from the list of evergreen sectors which are based on tried and tested concepts.

Evergreen sectors

These are the sectors which have a universal appeal and are highly profitable. Education and vocational, F& B and Apparel brands are a few segments included in the category of the evergreen sectors.

Educational and vocational brands: With the awareness of the importance of being professionally qualified, the need for educational and vocational courses is on the rise. Moreover, the increase in the number of working mothers has led to the growth of pre-schools and play schools across the country. New franchisors have adopted the already proven sector as the safest route to success. NIIT eGuru, a comprehensive range of solutions for schools started by the franchise giant NIIT, occupies the top position in the debutant category. It comprises of ‘interactive classrooms’ for teachers, ‘Math lab’ and ‘IT Wizard’ for students. Zee Institute of Creative Arts (ZICA), an animation training institute is also included in the category. Indiacan, a vocational training institute has also proved to be successful in the franchising arena. The pre-schools include new brands like I Play I learn and Brats and Cuties.

F&B sector: In India, a large section of the society is found to spend a major part of their income on eating out. F&B occupies a prominent place in the evergreen franchise sectors. The sector includes novel and unique concepts as well as some already established concepts. Daily Bread started by Britannia Industries Ltd is a new concept of bakery franchise and is expected to have a successful future. Kaati Zone, a quick service restaurant has also come up with its main dish of Kaati rolls. A new brand in the fine dining category is Khyber restaurant, which has recently taken on the franchise route to be globally renowned.

Apparel and accessory brands: With an increase in number of working class and increasing awareness among fashion conscious youth many debutant franchisors have made an entry into this section. Kathak Fashion Mills, ladies ethnic wear company started in 1995 has recently taken the franchise route to seek popularity pan India. Latin Quarters, fashion apparel brand has also been included in the debutant category. Jewellery, considered as every woman’s best friend has also been included in the evergreen franchise sectors. Nirvana Diamond jewellery which originated in 1987 but started franchising in 2009 comes in the debutant category.

Fresh concepts

This category includes franchisors with new and fresh franchise concepts. Ayurvedic health care, automobile services, telecom and service franchising, courier and logistic services, Laptop repair services etc occupy this category.

Telecom and service franchising: Reliance World, a nationwide chain of retail stores of Reliance Anil Dhirubhai Ambani Group (R-ADAG) has recently started the unique concept of Marketing Franchisees (MF). The MF will market Reliance World’s products and services directly to customer’s home.

Ayurvedic healthcare: With the rise of health related problems, people are becoming extremely conscious about the side effects caused by various medications. Ayurvedic healthcare with the vision of providing complete healthcare without any side effects is gaining popularity. Birla Kerala Vaidyashala, a joint venture between Yash Birla Group and Kerala Vaidyashala, started franchising in end of 2008 and has been well accepted by the clients in India.

Logistic and travel franchise: Booking train tickets, bus tickets, air tickets is no more a hassle as travel solutions has become easier with the coming of DTDC Plus Point, a one stop solution for all kinds of services. Travel and tourism franchise has also gained remarkable appeal among the Indian franchisors. Travo, a compete travel and solution provider company has made a debut in this sector.

Laptop solution franchising: The laptop sale and retail has increased in the markets. Club Laptop has recently evolved in this category.

Other new ventures like Identiti, a designer manufacturer of personalised gifts and accessories has made a debut in franchising. Pidilite has come up with its unique ideas of craft, paper craft and fine art, which is being well accepted by its clients and customers. The Spice Club, a specialty store incorporating food items, essential oils, bathing soaps and other important accessories has also made in-roads into franchising.

To conclude it can be said that already successful concept of franchising has more to come its way with all the debutant franchisors, their unique concepts and their brands.

ramesh singh 30, Jan 2010 at 05:31 AM
I am interested for a franchise related to technical product.
DHRUV TANNA 31, Jan 2010 at 11:57 PM
 An astute & result oriented professional with 10 years of rich experience with well known organisations in Sales, Logistics, Business Development, Distribution, Operations and Team Management.
Sukhadev Sathe 01, Feb 2010 at 04:41 PM
Dear Sir/Madam, I am interested in your proposal for franchsee, and expected to know more about your product details and your sales details. Warm Regards
A.Raju 01, Feb 2010 at 06:39 PM
Let me know this fecility is available at Salem. More information about investment of 1 lakh.
Hunaid Miyaji 01, Feb 2010 at 08:05 PM
Dear Sir, We are interested in the offer. Kindly let us know more details about this franchisee. Mob.: 9822440246.
shardul tikke 01, Feb 2010 at 10:14 PM
I Mr.Shardul Tikke from kolhapur is interested in commencing my individual business with the franchise.I hope to find a way for my will.Kindly guide me with the procedure. Thanking You.
Suvankar Baruah 02, Feb 2010 at 07:15 PM
i wnat know details of ur product list.terms & condition.Investment & Main functional task of the franchise thnx suvankar Baruah Maligaon chariali Guwahati-assam mobile.09706587380
Lakshmikanth T 02, Feb 2010 at 09:54 PM
good article , but how do we became MF ,whom we should contact , kindly advice us.
ABHIJIT DAS 02, Feb 2010 at 11:21 PM
I want to Relience world franchis please help me
sathish.n 04, Feb 2010 at 02:55 AM
I am keen interest in this franchise marking opportunity.kindly revert in detail Thanks and regards Sathish.N 9964142442
jasbeer singh 09, Feb 2010 at 05:19 AM
am keen interest in this franchise marking opportunity.kindly revert in detail Thanks and regards jasbeer singh 9211584306
PRASAD 30, Nov 2010 at 11:16 PM
kindly more details about franchisee to the above address.
Deepak Chauhan 11, Feb 2011 at 04:55 PM
I would be keen to know more about this proposal. I am a professional interested to become an enterpreneur.
Ravinder Gandhi 11, Feb 2011 at 06:08 PM
I have team and a premises where all the samples etc. can be displayed. The premises is situated on main road and area is sufficient for the purpose of keeping samples and even limited stocks of daily routine. The location is in Rohini - Delhi opposite Rajiv Gandhi Cancer Institute. In case someone from your Company can contact me.
farooq 11, Feb 2011 at 06:44 PM
i have keen intrest mf please send full information
sandeep sharma 11, Feb 2011 at 07:09 PM
Interested in MF concept, send more details.
Tushar Takoliya 11, Feb 2011 at 11:41 PM
send me more detail about this marketing franchisee and give me more idea of ROI of Franchisee. Regards
Tushar Takoliya 11, Feb 2011 at 11:43 PM
send me more detail about this marketing franchisee and give me more idea of ROI of Franchisee. Regards
nisant aanand 12, Feb 2011 at 08:25 PM
give detail about the products
Rajesh jain 13, Feb 2011 at 04:51 PM
I am interested , pl send the details
amit sharma 14, Feb 2011 at 01:19 AM
plz. provide the details and your contacts details so that i can clarify all the things
rakeshs singh 14, Feb 2011 at 03:25 AM
iam very much interested in in this franchise kindly give me more detail
I.krishna kumar 15, Feb 2011 at 12:13 PM
Dear Sir, This is an excellent concept.I wish to know the organizations offering the same. with warm regards,
Manmeet Arora 21, Feb 2011 at 10:11 PM
want to know brief about MF.
Dilip Behl 11, Jun 2012 at 09:43 AM
I am Interested,Plz provide the Detail.
Shabz 05, Aug 2012 at 05:46 PM
Hello Sir,\r\n\r\nI have keen interest in this business, as i have good marketing experience too. Please let me the complete process and how to enroll myself as MF with Complete Detail.
vishal sawant 24, Nov 2014 at 11:21 AM
I am interested in franchise let me the product details & ROI
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