India has emerged as the third largest start-up base and such ventures are poised to grow 2.2 times to reach 10,500 by 2020.
Art can be described as anything that touches hearts and souls with the mere beauty of imaginative creation painted on real things be it a canvas, a piece of cloth, wall, mugs, glasses or mosaic etc.
Art lovers and artists have a huge demand in India, which is why there is a sea of opportunity for the Indian women to come up with their own brand in the Indian market.
Indian women artists or art enthusiasts, who are trying to find a business idea, here is how you can start your business and make your own brand:
Art galleries are places where an art lover invests his time and pay for the time and energy invested by the artists in bringing it to reality.
Artists can start their gallery by opening one and displaying their pieces of creativity, where people, especially the art lovers can come indulge themselves with the beauty of paintings or handicrafts, interact with the artists and buy them.
Art is not limited to paintings or handicrafts of one kind, there are various forms of art which are crafted as per the demand of the customer, such as stonework on clothes, paintings on coffee mugs, prints on cushions or doodles on t-shirt etc.
These forms of art can be sold online. Through your website, you can open your art to the world, and can get a good response from within the country and also from around the world.
You can create your brand by creating those pieces on your own or by hiring a bunch of artists in your office area. Moreover, if your business expands, you can provide an opportunity to the local artist and save the diminishing culture from extinction.
If you think, you are better in teaching the art and spread the power of art to people where you cannot reach but your tutorials and DIY lessons can, then you can join websites such as Pinterest and YouTube and come up with your own online channels.
These websites provide a platform for the experts who are good and helpful in giving tutorial classes to make DIY items such as decorating cakes, beautify interior decorations, use used papers to make lamps, doormats or wall hangings etc.
As you fetch your audience and start getting views and followers, you can charge customers to learn advanced DIY items as well as from the website.
Participate in Trade Fairs:
Trade fairs are the places where investors, customers, and the business owner or the artists can come together in a common platform and share their interests.
Customers come to experience new art forms be it in the form of tattoo art, handicrafts of distant places, culture, and technology joined in a common art form reflecting ideas taking technological shapes and creating wonders.
Investors come to see where they can get good value of their investments through the interest of customers.
Collaborating with Artists:
Artists do not necessarily have to come up with their own art form. They can have the taste of fine art and the power to bring the fine art on the spotlight. Collaborating with artists and giving them an opportunity to showcase their talent in a platform which is hungry for their art forms. This way they can get the right value for their art.
Moreover, investors look out for authentic products to make an investment. The gradually diminishing art forms get a ray of hope to be on the surface.