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5 Low Cost Marketing Strategies for Small Businesses

From initiating the business till the next big collaboration, everything depends on the way how you present it to the customers, investors and other big brands.

By Senior Sub-editor
5 Low Cost Marketing Strategies for Small Businesses


Marketing and advertisements have become important functioning limbs in business.

From initiating the business till the next big collaboration, everything depends on the way how you present it to the customers, investors and other big brands.

So for those who cannot afford to spend much on marketing and promotions, here are top 5 marketing ideas for running small businesses:

Partnership and Collaboration:

Collaborate with a renowned brand or with a big company, which already has well reached in the market and its own customer base. The big company will give an initial push to your brand and will help you in fetching customers’ attention towards your brand through their own marketing.

There are many small businesses, who join in together to promote your product along with theirs. For example, a pharmacy will recommend your clinic to the customers and your clinic can forward the patients to his/her pharmacy to run the business on a mutual tier.

Create Website:

Now a lot of startup companies have developed websites, which will help you create your own website because the internet is a shortcut to reach to clients and customers.

Moreover, a website provides details about your company, your product or your service, which will make customers or investors on the other side of the world to reach out to you.

Many people prefer to go through articles and reviews before placing their orders. You can hire a team of writers, who can write fancy articles for your product and you can approach tech savvy’s to write good reviews for your products, which can later be used for promotions on social media sites.

Free Modules or Tutorial on YouTube:

To start a YouTube channel is easy and cheap, and if you create advertisements, tutorials about the product usage or free workshops, people will visit the site and get the idea of your product and its usage.

Moreover, if you sponsor other web series, which is either going viral or are a renowned channel, you are likely to get more views on your videos. Moreover, you can sponsor or collaborate with YouTube channels, which are popular for their content. Or you can ask them to create viral videos for you.

Develop Social Media Pages:

The entire world is surviving on social media sites, spending almost 30% of their time on social media. So to get attention towards your product and services, develop social media pages and promote them on Facebook, Instagram, and Twitter.

If you continue posting useful or positive things about your product/service on regular basis, there are chances of getting the attention of investors, other business venturing companies.

You can also buy out spaces in social media sites, to push your business model through a video or animated gif to the audience. This will help in getting immediate feedback from the customers and interested people will reach out to you.

Take Part in Trades and Fairs:

Take part in trades and startup fairs, taking place in your city. You can display your product, let people use free samples or see demos and run your stall to invite the attention of investors, businessmen and customers.

Trades and fairs are places where a huge number of investors visit, it is also an opportunity for your brand or product to start networking, talking to people, exchanging business cards and grab eyeballs of big banners.

A lot of media people too flock to those trades and fairs, who will be interested in writing about your products in their newspaper or magazine articles.

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