Consumer Trend 2019-01-04

3 Key Consumer Trends That Will Affect Businesses in 2019

Some consumer trends are driven by technology and convenience, while others are moral decisions

By Content Writer
3 Key Consumer Trends That Will Affect Businesses in 2019

Consumers are the decisive factor behind the success of any business. For a business, it is important to take note of what’s hit with your consumers and what’s not. Some consumer trends are driven by technology and convenience, while others are moral decisions. Consumer trends change quickly, thus businesses are forced to act just as swiftly to keep up with them to stand out from the competition. Here are 3 key consumer trends that will affect the business world in 2019.

Personalization

Personalization in products came into limelight in the last few years. From shampoos to beverages, many brands are allowing consumers to customise the products according to their needs and desires. Consumers are increasingly expecting brands to provide them with experiences that are tailored to their individual wants and needs.

According to a recent report, 71 percent of consumers find impersonal experiences frustrating. Customers are valuing a hint of personal touch to the products and services offered. They expect brands to give them relevant and timely promotions, products, or services based on their personalized data. In short, consumers expect brands to know them.

Test First

With the recent influx of information and technology, a customer is able to gather complete data about a product or brand. Millennial customers don’t believe in impulse buying. They first research about the brand, check the review and testimonials, then fixate on the decision of availing the product or service.

But, yet experiences and opinions differ from person to person. Thus, consumers nowadays like to dip their toes before fully immersing themselves into the product. Therefore, brands are offerings sample version of their products at lower prices by means of smaller packaging, broadening distribution channels.

E-commerce is not everything... but necessary

With technology making our lives easier, one can get anything delivered to their doorsteps with a single click. Thus, driving the demand for e-commerce sites. But if reports are to be believed, it is not everything. Some 82% of consumers believe going into a store to physically buy something gives them more security when it comes to expensive or recurring items or services.

Hence, simply focusing on e-commerce won’t count as a profitable move.  Although, you should also have a good presence over the internet as 47% of consumers prefer to at least research products online to help them make a decision before buying in store.

Comment
image
image
mobile
address
star franchise india
Related opportunities
  • Automobile Accessories
    About Us:  Minda Silca Engineering Pvt. Ltd. introduced the concept of..
    Locations looking for expansion Uttar pradesh
    Establishment year 2008
    Franchising Launch Date 2016
    Investment size Rs. 2lac - 5lac
    Space required 80
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater GREATER NOIDA Uttar pradesh
  • Automobile Maintanance Related
    About Us:  Windshield Experts, an associate company of Asahi India Glass..
    Locations looking for expansion Haryana
    Establishment year 2001
    Franchising Launch Date 2005
    Investment size Rs. 5lac - 10lac
    Space required 500
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Gurugram Haryana
  • The Champion Industries is a leading manufacturer of wire mesh..
    Locations looking for expansion TELANGANA
    Establishment year 1969
    Franchising Launch Date 2010
    Investment size Rs. 10000 - 50000
    Space required 300 sqft
    Franchise Outlets -NA-
    Franchise Type -NA-
    Headquater Hyderabad TELANGANA
  • Superstores
    HIND MARKETS IS A FIVE DECADE OLD FAMILY BUSINESS ESTABLISHED..
    Locations looking for expansion Gujarat
    Establishment year 1972
    Franchising Launch Date 2019
    Investment size Rs. 1 Cr. - 2 Cr
    Space required 2000
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Ahemdabad Gujarat
Insta-Subscribe to
The Franchising World
Magazine
tfw-80x109
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
email
mobile
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories

Free Advice - Ask Our Experts

pincode
;
ads ads ads ads