Hotline: 1800 102 2007
X
Search Business Opportunities
Sales 2018-08-09

10 Critical Factors To Avoid For An Undisrupted Sales

Starting A Business Is Tough, But Maintaining It Is Even Tougher

By Content Writer
10 Critical Factors To Avoid For An Undisrupted Sales

Building a reputable and scalable business is not a cake-walk. Even with good market reputation and resources to assist your growth, it is hard to expand and maintain your sales. Every business is affected by unique constraints, and much of the art and science of management is associated with identifying and eliminating these barriers to growth.

For instance, once a disrupter in the FMCG sector, Patanjali is facing slowing sales due to many factors. According to a report, the key factors leading to the decline in Patanjali are brand fatigue setting in due to lack of renovation, inability to crack general trade distribution, dilution of the ayurvedic credentials on excessive extension, strong competitive response from large companies with their own ayurvedic offerings, and a sharp drop in advertising spends.

Here are 10 critical factors that might cause disruption in the sales of your business.

Lack of Renovation

Businesses refusing to change with time will face inevitable failure. In today’s competitive market, renovation is the key to maintain your brand position and drive sales.

Even the most successful businesses have faced bankruptcy due to lack of renovation. With the continuous emergence of trends in marketing and consumer demands, it is important to stay ahead of the competition.

Ignoring Competition

Researching about your competition is definitely an important step before starting a business. But it is also essential to have your competition on your radar at all times. Your sales are largely affected by your competitor’s marketing strategies.

Your competitor might have just come out with an innovative new marketing campaign or introduced a top-of-the-line product that’s unmatched; this could be a major reason for the decline of your sales.

Lack of advertising

Many companies tend to focus more on marketing during the launch of their business. Consistent and continuous marketing is important for the growth of your business.

The effectiveness of your marketing campaign will determine the sales of your product. Leverage on both traditional and online marketing tools for better results.

Customer expectation

If your brand has received a positive response from the customers, they are most likely to expect more from your brand. Failing to keep up with customer expectations will result in losing your brand position.

Declining customer loyalty has been an issue even for companies that invest heavily in improving their service. Customers now consider ‘best-in-class’ services as a benchmark while opting for a brand.

Comment
Related opportunities
  • Juices / Smoothies / Dairy parlors
    About Us: At Lassi Corner, we strive to help people transform..
    Locations looking for expansion Karnataka
    Establishment year 2016
    Franchising Launch Date 2017
    Investment size Rs. 5lac - 10lac
    Space required 125
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Bangalore Karnataka
  • Quick Service Restaurants
    About: Pocket Café is a popular and happening hangout café brand..
    Locations looking for expansion Maharashtra
    Establishment year 2017
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required 300
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Mumbai Maharashtra
  • About Us: The American School is a unique research-based endeavour..
    Locations looking for expansion Delhi
    Establishment year 2016
    Franchising Launch Date 2018
    Investment size Rs. 2lac - 5lac
    Space required 1000
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • Professional Education Colleges
    About:  Ruskin College of Business studies (RCBS) is one of the..
    Locations looking for expansion Tamil nadu
    Establishment year 2015
    Franchising Launch Date 2017
    Investment size Rs. 20lac - 30lac
    Space required 0
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Chennai Tamil nadu
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories

Free Advice - Ask Our Experts