Launched in 2013, OYO is India’s largest hospitality company. Its network currently spans over 230 Indian cities including all major metros, regional commercial hubs, leisure destinations, and key pilgrimage towns. It also has international presence with hotels in Malaysia and Nepal. The company’s vision is to become the most preferred and trusted hotel brand in the world.
OYO was founded by Ritesh Agarwal, the first resident Asian to be accepted to the Thiel Fellowship (started by Paypal founder Peter Thiel). He was featured in Forbes 30 under 30 in Consumer Tech (2016) for creating a global disruptor.
OYO Townhouse is based on the needs of the millennial traveler. Brand-new systems and services have replaced the older, wasteful conventions of the past. So, guests will get stellar features and dynamic service, with the added benefit of a hyper-local address. All this reinvention has resulted in a new kind of hotel that’s optimised for comfort, efficiency, convenience, and affordability.
In January 2017, OYO launched Townhouse - a managed hotel-brand designed to function as social hotspot to cater to city dwellers and a new generation of guests.
OYO revolutionized the fragmented and legacy-driven budget hospitality space in India by enabling standardization of services, amenities and in-room experience. Through use of its proprietary apps for inventory-management, room-service, revenue-management and customer-relationship management, OYO has delivered predictable, affordable and available budget-room accommodation to millions of travelers in India. A booking with OYO comes with the promise of hassle-free stays.
The popular OYO app (> 10 MILLION downloads) enables guests to search and book rooms, request room-service (food and beverages), book a cab and also search nearby restaurants. OYO also offers a unique concierge-like assistance service through OYO Captains - the company’s local representatives at hotels who ensure on-ground support for hassle-free travelling and on-stay experience. Guest can avail their services by booking via call Centre, app or website.
Hotel-owners partnering with OYO see a significant increase in occupancy levels, get access to the world’s first tablet-based property management apps and become part of a brand recognized and loved by travellers nationwide.
Operations Commenced On 2013
Franchising / Distribution Commenced On 2018
Investment INR 1 Cr. - 2 Cr
Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttaranchal, Uttar Pradesh
Kerala, Karnataka, Tamil Nadu, Andhra Pradesh, Telangana
Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Odisha
Gujarat, Rajasthan, Maharashtra, Goa
Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand
- NA -
Anticipated percentage return on investment 40 %
Likely pay back period of capital for a unit franchise 1-2 Years
Other investment requirements Working Capital& Replacement Reserve
Type of property required for this franchise opportunity Commercial
Floor area requirement 3000 - 5000 Sq.ft
Preferred location of unit franchise outlet All India -Chennai, Bangalore, Hyderabad, Mumbai, Pune, Goa, Ahmedabad, Delhi, Gurgaon, Noida, Kolkata, Guwahati, Kochi, Jaipur
Detailed operating manuals for franchisees Yes
Franchisee training location Head Office
Is field assistance available for franchisee ? Yes
Expert guidance from Head Office to franchisee in opening the franchise Yes
Current IT systems will be included in the franchise Yes
Do you have a standard franchise agreement? Yes
How long is the franchise term for? 5-No of years Years
Is the term renewable? Yes