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ONN, the latest premium innerswear and men’s underwear brand from Lux Industries Limited, marks a transformative step in the realm of men’s fashion. Designed with cutting-edge technology and a keen eye for style, ONN embodies the perfect blend of comfort, sophistication, and contemporary appeal. This brand isn’t just about underwear; it’s about redefining how men perceive and experience their innerwear. With a product range that resonates deeply with the modern, fashion-forward Indian male, ONN is set to make a significant impact in the market.
The ONN collection stands out due to its superior craftsmanship and the integration of advanced technology. Each piece of ONN innerwear is meticulously crafted to ensure the highest standards of quality. By incorporating the latest fabric technologies and innovative design elements, ONN delivers products that are not only comfortable but also durable and stylish.
The fabric used in ONN products is selected for its softness, breathability, and moisture-wicking properties. This ensures that the underwear provides all-day comfort, keeping the wearer cool and dry. Advanced weaving techniques and high-quality stitching further enhance the longevity of each garment, making them a reliable choice for everyday wear.
One of the hallmarks of the ONN brand is its vast range of designs, which cater to various tastes and preferences. Understanding that fashion is a personal expression, ONN offers an array of styles that appeal to different segments of the modern male audience.
From classic cuts to trendy designs, ONN ensures that each piece of innerwear meets the high standards of contemporary fashion. The brand's design ethos revolves around combining aesthetics with functionality. Whether it’s a sleek, minimalist design or a more vibrant, patterned option, ONN’s collection reflects current fashion trends while remaining timeless.
A key element that sets ONN apart is its endorsement by one of India’s most iconic fashion figures, Shahrukh Khan. His association with the brand not only adds a touch of glamour but also underscores ONN’s commitment to high fashion and style. Shahrukh Khan’s endorsement serves as a testament to the brand’s credibility and appeal, reinforcing its position in the premium segment of the market.
The involvement of Shahrukh Khan also amplifies the brand’s reach and appeal, attracting attention from a broad audience and cementing ONN’s reputation as a leading choice for stylish and high-quality innerwear.
At the core of ONN’s strategy is a clear and compelling vision. The brand is dedicated to providing products that cater to the ultimate needs of comfort and style. In an industry where fashion is constantly evolving, ONN is committed to staying ahead of trends and meeting the desires of a dynamic and discerning clientele.
The mission of ONN revolves around consistently exceeding customer expectations. By aligning with the latest fashion trends and integrating cutting-edge technology, ONN aims to not only meet but surpass the values and standards that customers associate with premium innerwear. The brand is focused on enhancing the overall customer experience by delivering products that combine comfort, style, and functionality.
Maintaining and strengthening the brand’s image is a key focus for ONN. The brand’s identity is rooted in its commitment to quality, innovation, and style. ONN’s values are reflected in every aspect of its products, from the choice of materials to the design and production processes.
The brand’s core values include:
Quality: ONN places a premium on the quality of its products. Each garment undergoes rigorous quality checks to ensure it meets the highest standards.
Innovation: By embracing the latest technologies and design trends, ONN continuously evolves to offer cutting-edge products that resonate with the modern consumer.
Style: ONN is dedicated to offering innerwear that not only meets functional needs but also aligns with contemporary fashion trends. The brand’s designs are crafted to appeal to style-conscious individuals who value both comfort and aesthetics.
Customer Satisfaction: ONN prioritizes customer satisfaction by delivering products that exceed expectations. The brand’s commitment to meeting and surpassing customer values is central to its mission and success.
Looking ahead, ONN aspires to solidify its position as the leading brand in premium innerwear, sportswear, and leisurewear. The brand aims to achieve top-of-mind recall among consumers, ensuring that ONN is the go-to choice for those seeking high-quality, stylish innerwear. By continuously innovating and adapting to changing fashion trends, ONN is poised to remain at the forefront of the industry.
The brand’s future aspirations include expanding its product range and exploring new market opportunities. ONN is committed to enhancing its offerings and maintaining its reputation for excellence. By staying true to its core values and focusing on delivering exceptional products, ONN aims to build lasting relationships with its customers and establish itself as a household name in premium innerwear.
Operations Commenced On 2022
Franchise Commenced On 2022
Investment INR 10lakh - 20lakh
Franchise/Brand Fee INR 99000
Anticipated percentage return on investment 50 %
Likely pay back period of capital for a Unit Franchise 1-2 Years
Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttarakhand, Uttar Pradesh
Kerala, Karnataka, Tamil Nadu, Andhra Pradesh, Telangana
Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Odisha
Gujarat, Rajasthan, Maharashtra, Goa
- NA -
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Type of property required for this franchise opportunity Commercial
Floor area requirement 200 - 250 Sq.ft
Detailed operating manuals for franchisees Yes
Expert guidance from Head Office to franchisee in opening the franchise Yes
Do you have a standard franchise agreement? Yes
How long is the franchise term for? 2 Years
Is the term renewable? Yes
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