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Price Range
  • Rs. 10 K - 50 K
  • Rs. 50 K - 2lac
  • Rs. 2lac - 5lac
  • Rs. 5lac - 10lac
  • Rs. 10lac - 20lac
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Wee Store

Wee Store

Category: Womens wear
No. of Franchise Outlets: --
Area Req: 1200 Sq. Ft. (Approx).
Investment: Rs. 30lac - Rs. 50lac
Business Details

Wee Store, the retail venture ofBesmech Merchandise Limited, is India's fastest growing chain of retail stores offering complete 'Shopping Solutions' to the modern Indian Women. Wee Store offers a wide range of apparel and accessories for women of all ages and for every occassion. The Store offers great deals on inhouse brand –Wee,Charulekha and Abhiroopa. Every Wee Store is fashionable and individualistic, providing an assortment of the finest quality products with novelty of design at competitive rates. The store's courteous, smiling staff and a great ambience complement the ultimate shopping experience.


  • Well Established : Wee store is a well established brand with 3 retail stores in different part of Northern India.
  • Widest Range : Wee store offers complete range of apparels and accessories for the new - age woman.
  • Higher Margins : Wee - Store offers attractive margins in the range of 35% to 60% to franchisees depending on the product category.
  • Complete Support : Wee Store offers all its franchisees complete  training and support to run the franchise operations smoothly.


  • Set - Up : The franchisor will help franchisees right from choosing the right location to assisting in set - up operations.
  • Training : In - depth training of staff, support and material covering quality checks, accounting, reporting, point of sales and customers service standards would be provided.
  •  Marketing Plan : Experience and knowledge on how to market and communicate the brand and the store proposition would be shared.
  • Manpower Motivation : Assistance in motivating staff and equipping franchisees with tools to build a quality team would be provided.
  • Operations Manual : The franchisor will provide an operations Manual to maintain uniformity and run the franchise set up as per company guideline.
  • Franchisee Coordination : The franchisor will appoint personnel to bridge the communication between the franchisee and franchisor.
  • Advertising &Promotions : The franchisor will organise events specific to marketing/ branding of wee store at the national level including participation in related retail expos / sponsoring such events, tie ups with magazines / newspapers and much more.
  • Inventory: The franchisor will play a major role in stock supply control checks on goods delivery, replenishment ordering and product range maintenance.
  • Advice : The franchisor will offer regular advice on technical, administrative, local promotions programs and day to day operations.
  • Public Relations : Regular coverage at national and regional level, besides centralised brand building through Print, Outdoor, Web, Retail, Electronic media would be done by the franchisor.
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Wee Store Investment Details

Commenced Dates
Date Commenced Operations
Date Commenced Franchising / Distribution
Franchise Details
Franchise/Brand Fee
Store Wise
Rs. 30lac - 50lac
INR 2.50 Lacs
Expansion Locations
New Delhi, Haryana, Punjab, Uttar Pardesh 
Gujarat, Rajasthan 
Union Territories
Franchise Details (Optional)
Want to expand
Exclusive territorial rights to a unit
Performance guarantee to unit franchisee
Anticipated percentage return on investment
21% in first year.
Likely pay back period of capital for a unit franchise
2 Years and 10 Months
Other investment requirements

Wee Store Property Details

Type of property required for this franchise opportunity
high street ,high footfall market location.
Floor area requirement
1200 Sq. Ft. (Approx). . (1 Sq Meter = 10.76 Sq Ft.)
Preferred location of unit franchised outlet
High street / Mall.

Wee Store Training Details

Detailed operating manuals for franchisees
Where is franchisee training provided?
At Corporate Office / At Franchise Location.
Is field assistance available for franchisee?
Will someone from Head Office provides assistance to franchisee in opening the franchise?
What IT systems do you presently have that will be included in the franchise?

Wee Store Agreement & Term Details

Do you have a standard franchise agreement?
How long is the franchise term for?
5 years
Is the term renewable?
May, 30 2017

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