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  • Area Req
    1200 Sq. Ft. (Approx).
  • Investment Range
    Rs. 30lac - 50lac
  • Franchise Outlets
    - NA -
Business Details

Wee Store, the retail venture ofBesmech Merchandise Limited, is India's fastest growing chain of retail stores offering complete 'Shopping Solutions' to the modern Indian Women. Wee Store offers a wide range of apparel and accessories for women of all ages and for every occassion. The Store offers great deals on inhouse brand –Wee,Charulekha and Abhiroopa. Every Wee Store is fashionable and individualistic, providing an assortment of the finest quality products with novelty of design at competitive rates. The store's courteous, smiling staff and a great ambience complement the ultimate shopping experience.

WHY PARTNER WITH WEE STORE ?

  • Well Established : Wee store is a well established brand with 3 retail stores in different part of Northern India.
  • Widest Range : Wee store offers complete range of apparels and accessories for the new - age woman.
  • Higher Margins : Wee - Store offers attractive margins in the range of 35% to 60% to franchisees depending on the product category.
  • Complete Support : Wee Store offers all its franchisees complete  training and support to run the franchise operations smoothly.

COMPREHENSIVE SUPPORT STRUCTURE

  • Set - Up : The franchisor will help franchisees right from choosing the right location to assisting in set - up operations.
  • Training : In - depth training of staff, support and material covering quality checks, accounting, reporting, point of sales and customers service standards would be provided.
  •  Marketing Plan : Experience and knowledge on how to market and communicate the brand and the store proposition would be shared.
  • Manpower Motivation : Assistance in motivating staff and equipping franchisees with tools to build a quality team would be provided.
  • Operations Manual : The franchisor will provide an operations Manual to maintain uniformity and run the franchise set up as per company guideline.
  • Franchisee Coordination : The franchisor will appoint personnel to bridge the communication between the franchisee and franchisor.
  • Advertising &Promotions : The franchisor will organise events specific to marketing/ branding of wee store at the national level including participation in related retail expos / sponsoring such events, tie ups with magazines / newspapers and much more.
  • Inventory: The franchisor will play a major role in stock supply control checks on goods delivery, replenishment ordering and product range maintenance.
  • Advice : The franchisor will offer regular advice on technical, administrative, local promotions programs and day to day operations.
  • Public Relations : Regular coverage at national and regional level, besides centralised brand building through Print, Outdoor, Web, Retail, Electronic media would be done by the franchisor.

Investment Details

Commenced Operations

Operations Commenced On2013

Franchising / Distribution Commenced On2014

Franchise Details
Units

Area1200 Sq. Ft. (Approx).

Investment Rs. 30lac - 50lac

Franchise/Brand Fee INR 2.50 Lacs

Royalty/Commission- NA -

Expansion Locations
North

Delhi, Haryana, Punjab, Uttar Pradesh

South

- NA -

East

- NA -

West

Gujarat, Rajasthan

Central

- NA -

Union Territories

Chandigarh

Franchise Details

Want to expandNationwide

Exclusive territorial rights to a unit franchise No

Performance guarantee to unit franchisee No

Anticipated percentage return on investment 21% in first year.

Likely pay back period of capital for a unit franchise 2 Years and 10 Months

Other investment requirements No

Property Details

Type of property required for this franchise opportunity high street ,high fo

Floor area requirement 1200 Sq. Ft. (Approx).

Preferred location of unit franchise outlet High street / Mall.

Training Details

Detailed operating manuals for franchisees Yes

Franchisee training location No

Is field assistance available for franchisee? No

Expert guidance from Head Office to franchisee in opening the franchise Yes

Current IT systems will be included in the franchise No

Agreement & Term Details

Do you have a standard franchise agreement? Yes

How long is the franchise term for? 5 Year

Is the term renewable? Yes

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