Skechers is Americas No. 1 fashion & lifestyle brand. Internationally Skechers is available in more than 150 countries and sells over 3000 designs in a year.
Skechers came to India in October 2012 and has been busy making inroads in the Indian footwear industry. The company is aggressive on marketing & advertising of its products. They have employed efficient media vehicles to reach out to the target audience which involves TV advertisement on various channels including advertisement during IPL, multi city Press & Radio advertisements plus engaging online campaigns. Skechers was also honoured with, “IMAGES Most Admired Fashion brand of the Year” at the India Fashion Awards 2013.
Apart from its wide range of shoes Skechers is also known for its product quality. The products sold in India are 100% imports from global production facilities and adhere to the stringent quality standards set by the brand.
Skechers offers shoes for –
All these shoes are high on design & innovation yet comfortable for the feet. Priced aptly for the Indian market, they are being retailed through 200 (approx.) multi brand outlets across the country.
Backed by international heritage, Skechers is committed to building strong brand in India. The company will continue to reach out to the customers using TV, Print, Radio & Digital.
Skechers is in a growth phase and is looking for distributors & franchise to be a part of this growth story.
Operations Commenced On2000
Franchising / Distribution Commenced On2012
Area500 sq ft
Investment Rs. 30lac - 50lac
Franchise/Brand Fee 2,00,000
Royalty/Commission- NA -
Karnataka, Tamil Nadu
- NA -
- NA -
Want to expandNationwide
Exclusive territorial rights to a unit franchise No
Performance guarantee to unit franchisee No
Anticipated percentage return on investment - NA -
Likely pay back period of capital for a unit franchise 1 year
Other investment requirements NO
Type of property required for this franchise opportunity Highstreet/malls wit
Floor area requirement 500 sq ft
Preferred location of unit franchise outlet Pan India
Detailed operating manuals for franchisees Yes
Franchisee training location No
Is field assistance available for franchisee? Yes
Expert guidance from Head Office to franchisee in opening the franchise Yes
Current IT systems will be included in the franchise Yes
Do you have a standard franchise agreement? Yes
How long is the franchise term for? 5 Year
Is the term renewable? Yes