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  • Area Req
    500 sq ft
  • Investment Range
    Rs. 30lac - 50lac
  • Franchise Outlets
    200( approx MBO)
Business Details

Skechers is Americas No. 1 fashion & lifestyle brand. Internationally Skechers is available in more than 150 countries and sells over 3000 designs in a year.

 

Skechers came to India in October 2012 and has been busy making inroads in the Indian footwear industry. The company is aggressive on marketing & advertising of its products. They have employed efficient media vehicles to reach out to the target audience which involves TV advertisement on various channels including advertisement during IPL, multi city Press & Radio advertisements plus engaging online campaigns. Skechers was also honoured with, “IMAGES Most Admired Fashion brand of the Year” at the India Fashion Awards 2013.

 

Apart from its wide range of shoes Skechers is also known for its product quality. The products sold in India are 100% imports from global production facilities and adhere to the stringent quality standards set by the brand.

 

Skechers offers shoes for –

  • Performance - Shoes meant for running, walking & gymming

 

  • Sport – Casual looking sporty shoes, they also double up as multi-purpose shoes

 

  • Lifestyle – This needs no introduction as Skechers is world famous for its Lifestyle shoes

 

  • Kids – With funky cartoon characters as ambassadors Kids range of shoes are an international craze

 

All these shoes are high on design & innovation yet comfortable for the feet. Priced aptly for the Indian market, they are being retailed through 200 (approx.) multi brand outlets across the country.

 

 

Backed by international heritage, Skechers is committed to building strong brand in India. The company will continue to reach out to the customers using TV, Print, Radio & Digital.

Skechers is in a growth phase and is looking for distributors & franchise to be a part of this growth story.

Investment Details

Commenced Operations

Operations Commenced On2000

Franchising / Distribution Commenced On2012

Franchise Details
Units

Area500 sq ft

Investment Rs. 30lac - 50lac

Franchise/Brand Fee 2,00,000

Royalty/Commission- NA -

Expansion Locations
North

Delhi

South

Karnataka, Tamil Nadu

East

West Bengal

West

Maharashtra

Central

- NA -

Union Territories

- NA -

Franchise Details

Want to expandNationwide

Exclusive territorial rights to a unit franchise No

Performance guarantee to unit franchisee No

Anticipated percentage return on investment - NA -

Likely pay back period of capital for a unit franchise 1 year

Other investment requirements NO

Property Details

Type of property required for this franchise opportunity Highstreet/malls wit

Floor area requirement 500 sq ft

Preferred location of unit franchise outlet Pan India

Training Details

Detailed operating manuals for franchisees Yes

Franchisee training location No

Is field assistance available for franchisee? Yes

Expert guidance from Head Office to franchisee in opening the franchise Yes

Current IT systems will be included in the franchise Yes

Agreement & Term Details

Do you have a standard franchise agreement? Yes

How long is the franchise term for? 5 Year

Is the term renewable? Yes

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