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  • Area Req
    80 to 100 sq ft for Kiosk and 250 for Shop
  • Investment Range
    Rs. 5lac - 10lac
  • Franchise Outlets
    3
Business Details

The company began operations in April 2002, promoted by Mangal and Pushpa Kothari.

Offbeat has a full fledged in-house designing and copy-writing team continuously developing new concepta and designs.

The offbeat T-Shirt production team is based in Tripur- a city known worldwide for its apparel manufacturing infrastructure.

The initial marketing of Offbeat T-Shirts was through individual retail outlets in Major Cities.As the Brand recognized, established retail chains and outlets like Bombay Store, Culture Shop, Landmark, Life Style started retailing our products. They are available at Bnagalore, Goa, Jaipur, and Mumbai Airports too.

In 2007 The first OES( Offbeat Exclusive Showroom) was launched at Pondicherry. The results have been encouraging. Since then we have opened more outlets at Hotels, Holiday Resorts, Theme Parks, Airports and Markets with good footfall & space availablility of around 100 to 200 square feet. At present our OESes are at Pondicherry, Bnagalore, Delhi, Nanded, Udaipur, Ginger Hotels at Bangalore, Goa, Mysore, Pondy, and at Jaipur & Goa Airports. More Showrooms are coming up soon in other cities.

Investment Details

Commenced Operations

Operations Commenced On2002

Franchising / Distribution Commenced On2011

Franchise Details
Units

Area80 to 100 sq ft for Kiosk and 250 for Shop

Investment Rs. 5lac - 10lac

Franchise/Brand Fee INR 50,000

Royalty/Commission- NA -

Expansion Locations
North

Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttaranchal

South

Karnataka, Kerala, Tamil Nadu

East

Arunachal Pradesh, Assam, Manipur, Meghalaya, Mizoram, Nagaland, Odisha, Sikkim, Tripura, West Bengal

West

Goa, Gujarat, Maharashtra, Rajasthan

Central

Bihar, Chhattisgarh, Jharkhand, Madhya Pradesh

Union Territories

Chandigarh, Daman and Diu, Lakshadweep, Pondicherry

Franchise Details

Want to expandNationwide

Exclusive territorial rights to a unit franchise No

Performance guarantee to unit franchisee No

Anticipated percentage return on investment 60 to 70%

Likely pay back period of capital for a unit franchise 1 year 5 months

Other investment requirements No

Property Details

Type of property required for this franchise opportunity Malls, Airports, Hot

Floor area requirement 80 to 100 sq ft for Kiosk and 250 for Shop

Preferred location of unit franchise outlet Pan India (Malls)

Training Details

Detailed operating manuals for franchisees Yes

Franchisee training location No

Is field assistance available for franchisee? Yes

Expert guidance from Head Office to franchisee in opening the franchise Yes

Current IT systems will be included in the franchise Yes

Agreement & Term Details

Do you have a standard franchise agreement? Yes

How long is the franchise term for? 5 Year

Is the term renewable? Yes

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