Nauti Nati is a premier children’s wear brand for both boys (1-10 years) and girls (0-8 years), based out of Gurgaon, India. It was launched in the year 2009 under the auspices of its parent company Omega Designs.Omega has been a pioneer in children's apparel in the global arena, providing full range designing and sourcing solutions for some of the leading brands across the world such as Macy's, Nordstrom, Next, Bloomindales, Saks Inc. The expertise gained in making high quality garments for these brands is utilized to the utmost potential in manufacturing Nauti Nati garments. Nauti Nati currently has a Pan India presence in over 70 locations through leading multi-brand retailers, such as Shoppers Stop, Central, Kapsons & Petals. We also have three exclusive outlets: Bangalore, Noida & Surat, and we are targeting to open 100 company owned and franchised outlets over the next three years. Nauti Nati has a wide online presence through its own website and partnerships with major online retailers, such as Flipkart, Jabong, Babyoye, Firstcry, Snap Deal, Home Shop 18 & yebhi.com.
Manufacturing & Sourcing Synergies
•Possible to augment lean season in Export with manufacturing for Nauti Nati
•Competitive pricing and favorable credit terms with raw material and finished goods suppliers.
•Nauti Nati’s product range is international and is already being used to garner export orders in non-competing marketplaces (currently servicing clients such as Landmark & TJX using this approach).
•Continued possibility of leveraging export relationships to launch Nauti Nati in international markets – over the last few years, a majority of the brand’s closeouts have been sold to TK Maxx for their European store.
•Nauti Nati has a very technically savvy team of young executives that have organically been trained to take leadership roles in various departments and deliver on pre-defined targets – all growth targets in the brand’s history have met if not exceeded expectations
•The export business has a combination of young and very experienced executives developed over the company’s long history.
Strong Product Development Capabilities
•With a fully equipped design team, both Nauti Nati and export merchandise reflects the latest in international fashion
•Long track record of producing fashionable ladies and children’s products for summer and winter seasons in both knits and wovens
Operations Commenced On2009
Franchising / Distribution Commenced On2014
Investment Rs. 20lac - 30lac
Franchise/Brand Fee - NA -
Royalty/Commission- NA -
Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttaranchal
Karnataka, Kerala, Tamil Nadu
Arunachal Pradesh, Assam, Manipur, Meghalaya, Mizoram, Nagaland, Odisha, Sikkim, Tripura, West Bengal
Goa, Gujarat, Maharashtra, Rajasthan
Bihar, Chhattisgarh, Jharkhand, Madhya Pradesh
Chandigarh, Daman and Diu, Lakshadweep, Pondicherry
Want to expandNationwide
Exclusive territorial rights to a unit franchise Yes
Performance guarantee to unit franchisee No
Anticipated percentage return on investment 28%
Likely pay back period of capital for a unit franchise 8 Months
Other investment requirements No
Type of property required for this franchise opportunity High Street Mall.
Floor area requirement 600sqft.-800
Preferred location of unit franchise outlet High Street Mall.
Detailed operating manuals for franchisees Yes
Franchisee training location No
Is field assistance available for franchisee? No
Expert guidance from Head Office to franchisee in opening the franchise Yes
Current IT systems will be included in the franchise No
Do you have a standard franchise agreement? Yes
How long is the franchise term for? 1 Year
Is the term renewable? Yes